Monthly Archives: February 2025

TWD is excited to announce that we have a new collection from one of our favorite designers: Allure Romance!

Bridal is an amazing world to work in. We’re constantly surrounded by love, passion, beauty, and excitement. Brides-to-be are brimming with all this goodness, and so are our wedding dress designers. We are thrilled that we get to connect with designers worldwide who create quality gowns that we can share with you, our fabulous brides.

We choose the designers we work with for their remarkable designs and one-of-a-kind style. Our select group of bridal brands allows us to offer our brides a variety of wedding dresses tailored to your style, aesthetic, and budget.

One of our long-time designer partners has been Allure Bridal. This U.S. based, family-owned, designer grew out of a local bridal salon in Tennessee to become a world-renowned creator of quality wedding gowns. Allure is celebrated for producing dresses with beautiful detail using ethically sourced materials and excellent crafting.

We are so excited to bring a new collection from this fantastic designer to our boutique! Allure Romance offers luxurious, handcrafted, designer wedding gowns at an attainable price point. The collection has already made a big splash at TWD and we can’t wait to share more of these fantastic dresses with our beautiful brides-to-be!

Allure always embraces variety in their collections, and Allure Romance is no exception—there is a style and silhouette to suite everybody. Take a look below at some highlights of the new gowns!

Couture Fairytale: Edwina

Full of enchantment and timelessness, this gown is for the bride who wants to embrace her inner storybook princess. The trendy Basque waist bodice is wrapped in delicate floral Alençon lace that traces the sweetheart neckline and adorns the slender spaghetti straps that delicately frame the shoulders. Tendrils of lace flow into a cascade of airy, weightless tulle that creates a full ballgown skirt. This gown reinvents tradition with a modern fantasy twist. As you wish.

Starlight Reverie: Ari

The magic is in the details of this shimmering, impossibly fluid gown. The sheer bodice backed with champagne illusion is adorned with iridescent lace appliques covered in delicate sequins and hand beading. The flowing chapel train is semi-translucent and dances with every step. Neither too opulent nor too simple, this gown is for a bride in her celestial era. And what do stars do? They shine.

Balletic Poise: Bethannie

Contrasting textures of structured sleek Mikado and gossamer tulle pair perfectly in this elegant ballgown. The bodice is refined and architectural with a contemporary scooped neckline and sophisticated tapered straps that frame deep side slits lined with invisible illusion. The full, floating tulle skirt is light and whimsical while still being poised and elegant. This bride is a dancer at heart, celebrating the art of movement through a simple yet romantic silhouette. Whatever you feel, just dance it.

Regal Minimalism: Kirah

Pure, luxurious, simplicity. This strapless Mikado gown is entirely sumptuous, clean, flowing lines. This regal dress is for the minimalist bride that is queen of her domain. Beyond classic ivory, this gown dares to redefine bridal color with Sea Glass, an enigmatic pale green-gray, and Periwinkle, a hushed gray-blue-purple. Each shade is subtle, striking, and redefines tradition in its own image. Long live the queen.

Graceful Ambition: Giada

Polished, sleek, and romantic, this modern sheath gown is lavish and figure skimming with a nod to debutante elegance. The sheer illusion bodice has a subtly scooped neckline and is covered in rich botanical appliqued lace and hand stitched pearlescent beading. The deeply scooped back is fully sheer lace with dipping to a point as the fabric covered buttons continue down to the edge of the train. And speaking of the train, it is a highlight of this incredible gown! The lace insets unfurl between the folds of the chapel train and trail behind in a breathtaking display of artistry. Charmed, I’m sure.

Sensual Refinement: Kailani

Crepe and lace, where could you go wrong? This gorgeous sheath gown is sophisticated and enchanting, for the bride who dreams of the spires of Rome or Milan. The bodice is crafted of floral lace applique with a plunging illusion neckline and an even deeper scoop in the back, held up by delicate spaghetti straps. The lace meets the crepe at the waistline and trails over the hips giving way to the elegant swath of slender skirt. A subtle chapel train edged with the same elegant floral lace detail as the bodice pools behind the gown. The textures and detail come together to form an elevated, sensual experience for the wearer. Bellissima, signorina.

Floral Poise: Norah

Bouquets of flowers sprinkle across the skirt and train of this A-line gown. The delicate straps and illusion plunge neckline play with the sweet and spicy feel of this dress. A bride in this dress knows exactly what she wants and isn’t afraid to go after it. Buck tradition in black, or embrace tradition with a classic ivory and champagne or meet in the middle with a bold mocha and nude. No matter which version of this gown a bride chooses, the design embodies poise and charm. Remember, you’re the one who can fill the world with sunshine.

Sweet Confidence:  Elly (available in straight and plus size)

This lace studded gown blooms into a flattering shape that embraces multiple body types. Lace with exquisite trailing detail covers the bodice and illusion neckline dipping into a deep scooped sheer back that adds a little daring edge to this romantic confection of a dress. This bride exudes quiet confidence, polished but not fussy, sweet but never overdone, the epitome grace. A ballgown for the modern romantic. Here’s looking at you, kid.

Experience the latest collection firsthand.

The Allure Romance Collection is a beautiful addition to our selection of gowns by Allure Bridal, which is one of our most requested designers due to their delightful combination of decadence and romance.

Did one of these dresses catch your eye? Allure Romance gowns are even more stunning in person, so book your bridal appointment with us to see the dresses for yourself! Our TWD-ettes are looking forward to showcasing our dresses and giving you a chance to experience the beauty and artistry of Allure Romance first hand.

Your love is beautiful, and we want to celebrate it! We’re giving one lucky bride-to-be a special prize for sharing your love story.

We just love a good love story. Romance is captivating whether it’s in a movie, book or song. From a sweet romantic comedy to a spicy enemies-to-lovers saga, we are down for it all. We are holding our breath for the moment love is declared and sealed with a ring. From the “yes” to the “I do” we want to hear it all! 

You too?

If you’re anything like us, we bet that from the moment that ring slid onto your finger, you’ve been bursting with excitement to tell anyone who will listen that you’re engaged. The sparkle on your finger is a constant reminder that you have a love story to tell!

Since we love these stories, we’re calling on you, our fabulous brides-to-be, to share your love story with us. Enter our Love Story Giveaway Contest for a chance to win 50% (up to $750) off your wedding dress!

Who is this for?

Engaged brides-to-be planning a Fall 2025 or 2026 wedding. You can’t rush quality. Our beautiful designer dresses take time to be made for your brides and we want to ensure you have enough time for your wedding dress to be made, delivered and fitted. 

How do I enter?

You can enter our Love Story Giveaway Contest February 1-13, 2025 by filling out the form and sharing your story! We want to know how you and your fiancée met, how long you’ve been together, why you want to be considered for the contest, and, of course, your proposal story. 

How will you select a winner?

The TWD-ettes will read all the stories and our top three favorites will be announced during a Valentine’s Day Instagram LIVE on February 14, 2025 at 4:30 PM. Our followers will vote on a favorite love story from February 25-28, 2025. If you want to vote for your story, make sure you’re following us on Instagram, and have your family and friends do so too so they can vote for you! The story with the most votes will win a bride-to-be our fantastic prize!

When will the winner be announced?

We will host the Love Story Giveaway Contest LIVE on Instagram on March 5, 2025 at 6:30 PM to announce the winner. Make sure you tune in!

How does the winner claim the prize?

Our winner will have from March 6, 2025 until May 31, 2025 to purchase a dress and receive 50% off the cost of the dress (up to $750). 

We are so excited to hear the delightful, sweet, beautiful and fun stories that our fabulous brides-to-be will have to share with us! 

You can enter any time between February 1st and February 13th to win, so don’t miss out!

Gowns for every bride

The White Dress carries a wide variety of dresses in our store. We stock styles, including plus size dresses, from top bridal designers like Lis Simon, Lillian West, and Adore by Justin Alexander. Here are some of our top picks from the look book that you can see in person when you visit the boutique.

Lovely in Lace

Unique lace and sheer tulle make this sheath gown a dream come true for the bohemian bride. Harlowe is sweet and bold in equal measure, with a sheer halter bodice overlaid with beautiful flowers, vines and leaves in a laser cut lace detail that frames the waist and trails down the back of the dress into a gorgeous tulle and lace chapel train. We can imagine this bride saying “I do” under a trellis of fairy lights and late summer roses during an outdoor sunset ceremony.

Fabulous in Florals

For the die-hard romantic bride who likes to flout tradition a teeny-tiny bit, Phoebe Jane is just right. This glorious Lis Simon gown brings colored florals into a classic organza gown. The spring pattern with subtle pinks and greens shows off the flowing nature of the sheer organza. The bodice has a contemporary dipped neckline and spaghetti straps with detachable off-shoulder blouson sleeves that add another dash of romance to this lovely dress. The illusion chapel train flows down from a scooped back accented by fabric covered buttons. We can picture a bride in this dress starting a new tradition in a historic mansion venue, dancing the night away under crystal chandeliers to Taylor Swift’s Lover album on vinyl.

Sophisticated in Satin

Rey is classy, daring, and irresistible. This incredibly flattering gown is a modern classic: deceptively simple, with a twist. Rich matte textured satin, draped bodice, off shoulder, deep sweetheart neckline, a spicy slit and even pockets (!!)—this dress from Adore by Justin Alexander has it all. The bride who enjoys the little details will be thrilled that this dress has buttons that travel all the way from the bodice to the end of the generous chapel length train.

You can check out our online look book where we have photos and details of our in-store dresses. You can search by silhouette, fabric, or designer, or just browse through the collection to see which dresses fit your personal style and wedding aesthetic. That way you’ll have an idea of what you want to see in person when you win!

The contest details, one more time:

• The contest opens on February 1st, 2025
• The contest will close on February 13th, 2025
• The top three finalists will be announced on Instagram Live on February 14th, 2025 at 4:30 PM
• Voting for a favorite love story will be on Instagram February 25th -February 28th, 2025 (You can vote, too, if you follow us on Instagram).
• The winning love story will be announced on Instagram Live on March 5th, 2025 at 6:30 PM
• Our winner will need to purchase a wedding dress between March 6th and May 31st, 2025 to receive the prize

Ready to book your appointment?

Although there’s only one contest winner, we know all of our beautiful brides-to-be have won the heart of someone special. Your love story is worth celebrating and we are here to help you! You can book an appointment to visit the boutique and experience our bridal collection in person. Our TWD-ettes will be there to assist you with finding the ideal dress for your big day! 

We can answer your burning questions about our dresses and the collection, so please reach out if you need anything at all! 

We hope to see you at The White Dress very soon!