At The White Dress, we like to have fun. (Clearly.) One of the ways we do that? By keeping our shop hoppin’! There is never a dull moment at The White Dress. Whether we are hosting a trunk show, a fashion show, a sample sale, or an event that introduces you to the latest trends in bridal fashions, we are happiest when our shop is filled with happy people.
So check back here often to be a part of what makes The White Dress one of the most happening bridal boutiques around.
TWD Turns 10!
Written by: Kristy
I can hardly believe that we are less than one month away from the 10 year anniversary of The White Dress – December 1, 2021! What once was a figment of my imagination – a hope and dream – has come into fruition and has evolved and grown in ways in which I never could have even imagined all those years ago! It truly brings me such joy to go to “work” on a daily basis with an incredible team by my side, all while being able to create amazing memories for our brides – as they say yes to their dream wedding dress!
So, as you may imagine, we have A LOT in store for December – social media contests, giveaways, in-store promotions and savings, a special window display – basically a month long celebration! This is the THE post that gives you the break down of what you need to know to win, save, and celebrate with TWD!
August Promo: Refer a Friend and Share the Love!
For the month of August, we’re adding a little something extra to our referral program!
Being in the bridal business is bitter sweet. First we help our brides make one of the most exciting and emotional decisions of their wedding, then we see their faces when their dress finally arrives and they try it on for the first time. But once the fittings are over, the last we see from many of our brides are the joyful pictures on their wedding day. Unlike many other businesses, we’re not hoping for repeat customers!
That’s why there’s nothing we love more than when our brides remember us when their friends are getting married. We’ve had a long-standing referral program in place, where if one of our brides refers another bride to us, we send them a little gift in the mail. This month, we’re extending our referral program to the friends they refer as well!
Our referring brides will still get a gift in the mail, but for this month, if the referred bride says yes to a dress from our store, we will take $100 off her ordered gowns. (Sample sale wedding dresses and off-the-rack gowns are not included in the promotion.) And, to sweeten things a little more, we’re also sending both brides our signature T-shirts!
Keep up with us on Instagram and Facebook for more updates!
Want to stay up to date on all our exciting news? Follow us on Instagram and Facebook, where we post updates on each month’s special promotions as well as other announcements. We also share the latest posts from our blog, where we cover bridal design trends and the latest collections from our favorite designers. There’s something for everyone, whether you’re planning a wedding, feeling nostalgic about your big day, or simply love everything bridal. Follow us and don’t miss out!
Join Us for Our Sip & See Bridal Show!
Don’t miss our special Instagram Live fashion show, July 9th, from 8–9pm!
Getting ready to go dress shopping but aren’t sure what to look for? There’s no better way to get acquainted with the range of styles and designers out there than through a fashion show! And while we still can’t hold large events in person, we are delighted to be able to bring you our very own Sip & See bridal fashion show, which you can enjoy virtually from the comfort of your own couch.
Out TWD-ettes will be modeling some of our most popular gowns, from a range of designers, and in a selection of styles and silhouettes. You’ll have a chance to see the way these gowns move, and can ask questions for more info. All you have to do is curl up, pour yourself a glass of wine, and tune in on Instagram!
Here are the gowns we’ll be featuring, in case you want a sneak peek. 😉
Princess Ballgowns: For when you want drama and a classic style.
Ballgowns are a timeless silhouette, but that doesn’t mean you can’t find one that keeps up with the latest trends! Our Sip & See will feature three ball gowns, each with their own special details. Lucia features exquisite beading in the bodice, Martha has long lace sleeves for that Kate Middleton look, and Marlowe comes in pink with a textured skirt that looks like a cascade of ruffles.
- Lucia, Essense of Australia
- Martha, Justin Alexander
- Marlowe, Essense of Australia
Boho: For when you want a free and easy dress, without compromising on the details.
Boho styles continue to be a big trend in bridal, and we couldn’t be more pleased. We love how these gowns are light and airy without sacrificing any of the little details that makes a wedding dress special, like beading, clouds of lace, or breath-taking design elements. Above are three of our favorites, but several of the ones pictured below also fall into this style. And of course, there’s more where this came from at our store!
- Rivera, Essense of Australia
- Cairo, Essense of Australia
- Emmaline, Essense of Australia
Fit and Flare: For a silhouette with maximum curves.
If you’re ready to knock ‘em dead, these dresses are real show stoppers. We love the vine lace on Cherise, and the lace back to Lolita is one of the most beautiful we’ve ever had in our store. And as for Cambria, the lace train on this gown is Instagram perfect.
- Cherise, Allure
- Lolita, Justin Alexander
- Cambria, Allure
Flowing A-lines: For a flattering silhouette with romantic charm.
Finally, for brides who want to feel dreamy and romantic in their gowns, we will be showcasing several that will make you feel like an utter goddess. Bristol has the boho vibe we love while also featuring a classic fit-and-flare silhouette. Casia has a plunging sweetheart neckline that is set off by delicate lace straps, and Ellora combines a chiffon skirt with a beaded top for an almost Grecian look.
- Bristol, Essense of Autralia
- Casia, Allure
- Ellora, Allure
Spot a dress you like? Come in and try it on.
Seeing our dress selection virtually can help you get an idea for what you want. But there’s nothing like trying dresses on in person to help you make up your mind. If you spot a dress that makes your heart sing—or even just piques your curiosity—schedule an appointment with us to come try it on. We’d love to give you a closer look!
Instagram Live: Fashion Show
Calling all brides-to-be! Who wants to see bunch of gorgeous dresses from the comfort of their own home?! Well get ready, because on the evening of Friday, July 9 – this will happen! Join us on Instagram Live (@thewhitedressmi) and see one of the most fun Live Events of the year! We will be showcasing some of our most gorgeous gowns on real people – some members of our very own team! You’ll have the opportunity to ask all the questions you’d like – about the dress, dress shopping, and whatever else you can think of – and get an answer right then and there!
So grab a friend, grab a beverage (we may or may not have a glass in our hand as well) and enjoy the wedding dress fashion show!
Ongoing Sample Sale
If you are bride on the hunt for a bargain or are short on time…or just love a great steal of a deal, then the TWD Ongoing Wedding Dress Sample Sale is for you. Sample sale wedding gowns and formal dresses are drastically reduced – some even over 50% off and begin at $99!! To see which designer wedding gowns are on sale, visit our Official Sample Sale webpage!