At The White Dress, we like to have fun. (Clearly.) One of the ways we do that? By keeping our shop hoppin’! There is never a dull moment at The White Dress. Whether we are hosting a trunk show, a fashion show, a sample sale, or an event that introduces you to the latest trends in bridal fashions, we are happiest when our shop is filled with happy people.
So check back here often to be a part of what makes The White Dress one of the most happening bridal boutiques around.
Our Annual National Bridal Sale Is ON!
Make a reservation to try on dresses from our annual National Bride Day sale, running July 21–25!
As a bridal boutique, we accumulate a lot of dresses. Each season, designers release a new line, and in order to make room for them, we need to retire some of the previous season’s sample dresses. That’s why, every year, for National Bride Day, we run a special sale of all the sample dresses we have in store—as well as a few that are brand new!
It’s a perfect chance for brides to come in and purchase a gown off the rack at a bargain price. If you’re a bride who is shopping on short notice, this may be your only chance to get a dress in time for your wedding! Because these dresses won’t be ordered in, there’s no wait. All you have to do is find a dress in your size, and plan for a few alterations to achieve the perfect fit!
Sounds too good to be true, right? Just wait till you hear more of the details.
Over a hundred dresses in sizes 8–24.
This isn’t a small sale with only a handful of dresses. We have over a hundred dresses that we’re offering brides in sizes ranging from 8–24. They come in every style, too! From dramatic ball gowns to figure-hugging boho slips to little tea-length numbers, you can find a dress to fit any wedding style.
90% of our dresses are on sale for under $1000, and some are as low as $100! This is an unbeatable opportunity for a bride to get the dress of her dreams without breaking her budget. And just because these sample dresses are nearing the end of their run doesn’t mean you can’t find a statement couture dress! We may be offering you a great deal, but we still want you to look—and feel—fabulous!
Covid-19 requirements for visiting our bridal boutique safely.
Due to the coronavirus pandemic, brides who come to our boutique will need to follow a few safety protocols:
- Appointment only. Brides must schedule an appointment as we are limiting the number of people in our store at any time.
- 1–3 people per group, bride included. In order to maintain social distancing guidelines, we are limiting the size of groups inside the store at any time. The bride can bring up to two companions along to her appointment.
- Call or text upon arrival. Because we don’t allow walk-ins, you will need to text us when you arrive. We will open the door for you and escort you to your fitting room!
- Face coverings required. For the protection of our brides, their friends and families, and our TWD-ettes, we are requiring everyone to wear a face covering at all times. Thank you for being considerate!
- Remain in the fitting room. Unfortunately, we cannot let our brides browse the wedding dresses at this time. However, our lovely fashionistas know our dresses by heart. They’ll listen to what you have in mind and select dresses that match your vision!
Want to be prepared? Take a look at our Sample Sale dresses to see what we have on offer! We’ll be doing our best to keep our list up to date with dresses as we add them to the sale, but because these are sample dresses, once we’ve sold them they’re gone for good. So if you see a dress you love, book an appointment right away!
We look forward to welcoming you to our boutique!
Although we’ve had to make new arrangements to be safe during the coronavirus pandemic, we are so excited to be welcoming our brides back to our store. And with our National Bridal Day sale, there’s never been a better reason to schedule an appointment. So come on in! We’ll be delighted to help you find THE dress—from a safe distance, of course!
We’re Donating 4 Dresses to Brides in Need!
We’re staying afloat AND giving back during the Covid-19 pandemic.
The Covid-19 pandemic has hit all of us in different ways. Our front-line and emergency workers have put in extra time to keep essential services running and provide care to those who need it. At the same time, many small businesses have been struggling, with many service industry workers losing their jobs or being put on furlough.
Fortunately, we live in a great town. In response to the pandemic, the Brighton Downtown Development Authority launched a community crowdfunding initiative to support local businesses. We entered to raise funds to support our TWD-ettes during the time that our shop was closed, and our community responded generously. We wanted a way to show our support as well, and that’s when we hit upon the idea for our dress giveaway!
Our brides needed support—so we donated dresses!
Every year, we run a Sample Sale event where we offer brides a chance to buy one of our sample dresses for a bargain. While these aren’t custom-ordered dresses, we do keep them all in excellent condition, and with a few alterations, many brides can find their dream dress without compromising on quality.
This year, as we planned our sale, we were acutely aware of how many brides were having to change wedding plans because of Covid-19. We heard from brides who were cancelling large venues and opting for small outdoor gatherings for family only instead, brides who had lost work when lockdown began, and brides whose family members were hit hard by the pandemic.
Our brides are the reason our boutique exists, and we wanted a way to make their day special, even if it wasn’t everything they had always planned. So we found a way to give back to our brides, even as our community came to our support. For our crowdfunding campaign, for every $250 we raised we pledged to donate one of our Sample Sale dresses to a bride in need.
In the end, our crowdfunding campaign raised over $1000—enough for us to donate four dresses to go to our quarantine brides!
How can you win a wedding dress? Apply to be selected!
We want to be sure that our dresses are going to brides who have been significantly affected by the pandemic. So, instead of doing a raffle, we’ll be having a panel of judges select winners. Our judges will be comprised of anyone who donated over $250 to our crowdfunding campaign, as well as some of our community leaders here on Main Street, and TWD’s own Kristy Koryzno!
If you are a bride who has a story to share, you can apply for one of our dresses. We have over a hundred wedding dresses in our sale section that the brides will be able to choose from, and while many of them are off the rack, there will be some new ones as well! All you have to do to be eligible for a dress is fill out the form below!
Fill out our form to apply for a dress:
Now that you’ve applied, take a look at our Sample Sale dresses! Our sizes range from 8–24, but if a bride doesn’t find a dress she loves in her size, we can offer her a discount when ordering a dress new. Winners can come in at any time after the deadline, but before August 31, 2020.
Brighton’s “Small Town, Big Hearts” initiative showed we look after our own.
If there’s anything we’ve learned from this crowdfunding experience—and the pandemic which triggered it—it’s that our neighbors in Brighton are passionate about supporting their community. On so many occasions, we have been moved by the generosity, the kindness, and the thoughtfulness of those who share this town with us.
We would like to thank everyone who donated to keep us going during the lockdown. Stay safe, and we look forward to seeing you in our store and around town.
National Bridal Sale Week . July 20-25
The BIG annual event is back! We are thrilled to be part of the hundreds of other independent bridal retailers across the country during this epic event, where brides can find their dream dress for less! National Bridal Sale Week is the perfect time for anyone looking for an amazing deal on their gown – at TWD, the majority of gowns will all be at or below $1,000, some even as low as $99! To add to the fun, each bride who finds their perfect sale gown during this week will get to take a spin on our famous Prize Wheel for even more goodies, including free veils, headpieces, and more!
Book your visit to reserve your appointment spot – this is a week you won’t want to miss at TWD!
Stella York Designer Preview Trunk Show . July 17 and 18
We couldn’t be more excited to announce the next trunk show at TWD – and it’s the very best kind – the Stella York Designer Preview show taking place Friday, July 17 and Saturday, July 18! Appointment slots go very fast, so book your appointment as soon as possible….and then read the below to ensure you know what to expect for your appointment during this very exciting event!
Traditionally a trunk show is where a bridal shop has an entire collection from one of their designers in house for a limited time. While that is true in this case, what is unique and different – is that the collection of dresses in our shop is part of the unreleased, and in-progress, collection from Stella York and exists no where else in the world! Yes, you read that correctly, the dresses in our shop are one-of-a-kind and will be able to be tried on and ordered for our brides that find their perfect dress!
If that fact isn’t exciting enough, we will be lucky to have some Stella York designer representatives in the shop during the event and they will be around to give their insider expertise and to gather feedback from our brides! You see, this collection is in progress and they are taking feedback direct from our brides to determine which dresses to keep in the collection, and which ones to cut, and which ones to modify. Ah-mazing!
So, if you haven’t read between the lines yet – if you say yes to the dress during this amazing event, you could end up with a complete one-of-a-kind dress! (Meaning that if the dress gets cut from the collection, you are still guaranteed that it is the exact dress you said yes to, but it won’t be available for any future brides to fall in love with. Score!)
Since this is our 8th Designer Preview Trunk Show, we have some tips we’d love to share with you! First off, because of the special nature of this show, the gowns do take a little bit longer to be made, so all brides coming to the trunk show must be getting married after February 9, 2021. Secondly – and this one is important – because the gowns are in the shop just for two days and because the designer makes modifications to the dresses after our show, it is important to come prepared to say yes! Unfortunately, there is no calling or coming back later for these gowns.
So that about sums it up! We are thrilled to host this amazing event again and can’t wait to meet our brides and see who ends up with a one-of-a-kind wedding dress!
Ongoing Sample Sale
If you are bride on the hunt for a bargain or are short on time…or just love a great steal of a deal, then the TWD Ongoing Wedding Dress Sample Sale is for you. Sample sale wedding gowns and formal dresses are drastically reduced – some even over 50% off and begin at $99!! To see which wedding gowns are on sale, visit our Official Sample Sale webpage!