• allure bridals trunk show

    Are you ready for a super fun wedding dress shopping event?!  The White Dress is hosting an Allure Bridals Trunk Show on February 1-2, 2019.  We will be featuring the designer’s wedding gowns from the main collection, Allure Bridals, along with a few surprise dresses from the Allure Women and Allure Couture collections.   It’ll be a beautiful way to kick off wedding planning into the New Year!

    Shopping during a trunk show is a fun way to see A LOT of dresses that aren’t normally at TWD, especially if you are an Allure-lover!  (Like we are!)  Plus, you’ll be among the first brides to get a preview of the upcoming collection The White Dress has hand selected at Bridal Market, plus many more that we didn’t!  Allure Bridals is known for exquisite beading, sparkle and structure, structure, structure!  (If you are one that wants to eliminate shapewear from your wedding day, then Allure could be a great option, as their fit is unreal!)

    Wedding gowns will be priced between $1,200-$3,000.  Brides who say YES to the dress and purchase their wedding gown during that weekend will receive 10% off their Allure wedding gown. (Please note that the discount only applies to the Allure Trunk Show dresses on February 1-2.)

    We encourage brides to book their visit and to shop with an open mind…. and, of course, to get excited!  Be sure to contact us either by phone or online to book your appointment as soon as possible as space is limited. We can’t wait to see you!

    Kristy & The TWD-ettes

  • lis simon trunk show

    The White Dress is excited to host a Lis Simon trunk show on Friday, February 22 and Saturday, February 23, 2019. This designer is a TWD favorite and we can’t wait to show our brides all the beauty that is the latest collection.  We are one of only a few boutiques in Michigan that showcase her collections so reserving your appointment is highly recommended!

    Lis Simon is best known for clean lines and unique lace patterns.  The latest collection features boho-trendy couture wedding gowns perfect for any bride.  We also adore the fact that Lis Simon has several unique color options and endless options to customize the gowns, truly creating a one-of-a-kind look.  We love seeing brides get creative by customizing their train, updating the backline or even swapping out the type of lace on a gown.

    This trunk show will showcase the 2019 “K” collection. Be sure to check out the “Kristy” dress that is, in fact, named after our very own owner, Kristy!  Stay tuned for upcoming promotions exclusive to this weekend for brides who say YES!*

    *Promotions are only applicable to Lis Simon trunk show wedding gowns purchased during the trunk show event.*

  • Ongoing Sample Sale

    If you are bride on the hunt for a bargain or are short on time…or just love a great steal of a deal, then the TWD Ongoing Wedding Dress Sample Sale is for you.  Sample sale wedding gowns and formal dresses are drastically reduced – some even over 50% off and begin at $99!!  To see which wedding gowns are on sale, visit our Official Sample Sale webpage!

    Sale Wording