# The White Dress - Brighton, Michigan > Brighton, Michigan Wedding Dresses *Generated: 2026-06-09* ## Blog Posts ### Something New is Rising at TWD: Introducing Moonlight Bridal - **URL:** https://the-white-dress.com/blog/something-new-is-rising-at-twd-introducing-moonlight-bridal/ - **Description:** TWD is welcoming Moonlight Bridal to our designer collection! Discover stunning gowns designed by women, for women, at Michigan’s premier bridal boutique. - **Image:** https://the-white-dress.com/wp-content/uploads/2026/05/moonlight.avif - **Modified:** 2026-05-13 #### ***Meet Moonlight Bridal—a family-owned, women-designed brand whose “by women, for women” philosophy has driven nearly four decades of superior fit, intricate detailing, and beautifully priced gowns!***   Every so often, something new rises in the bridal sky—a designer that feels like it was written in the stars. We are absolutely thrilled to introduce **Moonlight Bridal** to TWD’s collection of extraordinary wedding gown designers. This is a brand that has been illuminating the bridal world for nearly 40 years, and we are so excited to bring their light to our amazing brides-to-be. Founded in 1986 and headquartered in Southern California, Moonlight Bridal is a family-owned company led by the sister design duo Valerie and Stephanie Chin. Their “women-designed for women” philosophy shines through in every gown they create—each one crafted with an emphasis on superior fit, intricate hand-sewn detailing, and the kind of quality that makes a bride feel truly extraordinary. This isn’t just a designer that makes dresses; this is a house that makes statements. Ready to see what’s rising? Here are eight stunning gowns from Moonlight’s collection at TWD that are sure to leave you starry-eyed. ##### **Sculpted Starlight: Julian** ![](https://the-white-dress.com/wp-content/uploads/2026/05/Julian.avif) Graceful elegance meets modern femininity in [Julian](https://the-white-dress.com/dress/julian/). Designed for the bride who seeks a refined yet striking silhouette, this sheath gown features an unlined bodice with a deep sweetheart neckline and illusion inset, framed by shimmering beaded straps. The deep illusion V-back adds a romantic touch, subtly revealing the skin beneath intricate lace. The bold cutout lace at the train steals the spotlight with a breathtaking finish. Crafted in lux crepe back satin in ivory with a light nude net along the illusion bodice, Julian is a masterclass in modern bridal sophistication. ##### **Moonlit Enchantment: Genie** ![](https://the-white-dress.com/wp-content/uploads/2026/05/Genie.avif) [Genie](https://the-white-dress.com/dress/genie/) is the ideal combination of modern style and feminine glamour, making it perfect for a formal wedding or a ceremony in an industrial-chic venue. This modern ball gown features a timeless sweetheart neckline and a simple satin bodice combined with a cascading skirt crafted from layers of soft, ethereal net ruffle fabric. The ball gown skirt floats from the natural waist all the way down to a dramatic chapel train, creating an unforgettable first impression. A wide band of fabric accentuates the waist, and the sweetheart neckline with an illusion inset adds allure while understated satin spaghetti straps are the perfect dainty touch. An oversized keyhole back is the kind of detail that guests will remember long after the last dance. Genie is a gown of contrasts, structured yet flowing, modern yet timeless, like the enchantment of moonlight on water. ##### **Celestial Majesty: Christy** ![](https://the-white-dress.com/wp-content/uploads/2026/05/Christy.avif) [Christy](https://the-white-dress.com/dress/christy/) offers a fresh take on princess-inspired bridal elegance, blending clean lines with delicate couture details. Designed in luminous satin fabric, this A-line gown features a strapless illusion scoop neckline with exposed boning and allover Chantilly lace details on the bodice for a soft corsetry effect. Corded lace appliqués bloom across the bodice, adding texture and romance, while a Basque waistline enhances the regal silhouette and is oh-so flattering. The open half lace-up back lends a hint of playful charm, and the chapel-length train creates a graceful finish. For an on-trend moment of drama, the gown includes a detachable oversized satin bow at the waist. Christy is absolutely majestic, a gown fit for a bride who rules her own sky. ##### **Drifting Stardust: Enid** ![](https://the-white-dress.com/wp-content/uploads/2026/05/Enid.avif) Romantic and dreamy with organza cascades, [Enid](https://the-white-dress.com/dress/enid/) is a perfect choice for any formal wedding celebration. Boasting volume in a figure-flattering ball gown silhouette, this gown strikes a beautiful balance between classic style and modern sophistication. Constructed in organza and Mikado, the design features a sleeveless Mikado bodice that fits snug to the body with a deep V-neckline, a deep V-back, and wide straps that offer comfort and support. An inset natural waist creates a nipped-in silhouette floats away from the hips in tiered organza layers creating a light and airy feel. A chapel train finishes the look with a silhouette that is beautiful from every angle. Enid is layered and luminous, a gown that moves like wisps of cloud in the night sky. ##### **Radiant Minimalism: Casyn** ![](https://the-white-dress.com/wp-content/uploads/2026/05/Casyn.avif) Make a grand entrance in [Casyn](https://the-white-dress.com/dress/casyn/). Sculpted in smooth satin, this sheath bridal gown features a strapless sweetheart bodice with a natural waist and ruched details for added texture. The skirt fits snug through the hips and thighs before flaring out around the knees, with vertical seams that create structure and highlight your curves. Looking to create a more dramatic moment for the ceremony? Casyn comes with a detachable chapel train that attaches at the natural waist like an overskirt, extending long past the hem for a beautifully dramatic finish. Even with the added volume, this gown maintains a modern, minimalist vibe. Whether you’re saying your vows in an outdoor ceremony space or an elegant ballroom, Casyn is a gown that shines with quiet confidence. ##### **Sparkling Nebula: Stassi** ![](https://the-white-dress.com/wp-content/uploads/2026/05/Stassi.avif) Chic, playful, and undeniably romantic, [Stassi](https://the-white-dress.com/dress/stassi/) is a statement dress for the bold bride who doesn’t want to hold back. This full A-line gown features a deep sweetheart neckline held by thin straps that lead to an illusion keyhole back. Chantilly lace traces the bodice and adds depth and dimension before giving way to the gorgeous skirt. Dreamy cascading ruffles fall elegantly along a floral sparkle tulle skirt, creating a vision of whimsy and movement. The cascades flow into a graceful chapel train finished with a horsehair trim. Perfect for both an elegant ceremony and a night of dancing, Stassi is a whimsical, one-of-a-kind gown that will enhance your natural glow from the first look to the last dance. ##### **Golden Hour Royalty: Keri** ![](https://the-white-dress.com/wp-content/uploads/2026/05/Keri.avif) Step into your very own fairy tale with [Keri](https://the-white-dress.com/dress/keri/). This grand A-line gown a Basque waistline that elongates the torso with curved boning that cinches in all the right places. An old-world straight neckline is framed by layers of satin, perfectly draped to enhance the bust. Romantic swag sleeves are pleated to complement the fabric on the bodice and float over the upper arms, giving the gown an undeniably romantic air while keeping things simple and showing off a little bit of skin. Buttons trail down the open back before giving way to a stunning sweep train that can be bustled for the reception. Keri is a gown that feels bathed in celestial light. ##### **Luminous Poise: Billie** ![](https://the-white-dress.com/wp-content/uploads/2026/05/Billie.avif) Romance and modern elegance come together effortlessly in [Billie](https://the-white-dress.com/dress/billie/). This dreamy A-line gown captures the essence of timeless bridal beauty. This unforgettable look begins with a refined square neckline that highlights the collarbone, paired with an illusion V-back for a soft, graceful finish. The unlined bodice showcases delicate embroidered lace and sheer illusion side panels, adding a hint of contemporary charm. A flattering drop waist elongates the bodice,... --- ### TWD’s New Obsessions: Gowns from Lillian West & Adore by Justin Alexander - **URL:** https://the-white-dress.com/blog/twds-new-obsessions-gowns-from-lillian-west-adore-by-justin-alexander/ - **Description:** TWD is thrilled to introduce new arrivals from Lillian West & Adore by Justin Alexander! Explore these obsession-worthy gowns on our blog before booking your visit! - **Image:** https://the-white-dress.com/wp-content/uploads/2026/03/Twd_3_26.avif - **Modified:** 2026-03-30 #### ***Seven stunning new arrivals at TWD are serving chic bohemian romance and sleek modern glamour from the Justin Alexander Family of Brands!*** Bridal is an amazing world to work in. We’re constantly surrounded by love, passion, beauty, and excitement. When a designer has been creating wedding gowns since 1946, you know they understand the art of making brides feel magnificent. At TWD, we are obsessed with the amazing gowns that come from the Justin Alexander Family of Brands. We are so excited to feature seven new dresses from two standout collections! We have three gorgeous selections each from the *Lillian West* line and *Adore by Justin Alexander*. These two collections share a heritage of impeccable value and thoughtful design, but each brings its own distinct personality to the aisle. Lillian West is the free-spirited romantic, all flowing fabrics and nature-inspired details with a sense of laid-back elegance. Adore is the chic modern muse, made with clean lines and trending detail that feels youthful yet sophisticated. Together, they give our beautiful brides-to-be a wide range of options with the signature Justin Alexander quality. Let’s take a closer look at these fabulous new gowns we’ve added to our collection! #### ***Lillian West: Bohemian Romance for the Free-Spirited Bride*** Lillian West is a love letter to the bride who wants to feel beautifully, authentically herself. This collection balances vintage charm with contemporary sensibility, intertwining botanical lace, flowing fabric, and nature-inspired detail into gowns that are whimsical, romantic, and effortlessly chic. If your bridal vision involves a garden setting, a windswept coastline, or a golden-hour ceremony under the trees, Lillian West speaks your language. Our TWD-ettes know that when it comes to finding “the one,” you need the dress that speaks to your obsession. Here are the Lillian West gowns that embrace that special something: ##### **Obsessed with Botanicals: Irelynne is a Dream Come True** ![](https://the-white-dress.com/wp-content/uploads/2026/03/Irelynne.avif) Some dresses walk into a room; [Irelynne](https://the-white-dress.com/dress/Irelynne/) floats. This tulle A-line gown is an ethereal vision, featuring an illusion Sabrina neckline that delicately draws the eye. Dreamy? Absolutely. Gorgeous vine appliqués trace across the gown, giving a sense of movement and life. We carry this beauty in all ivory, giving the design a soft, luminous quality that lets the intricate detailing do the talking. Irelynne is for the bride who wants to feel like she stepped out of a secret garden, a dress that is romantic without trying too hard and unforgettable without saying a word. ##### **Obsessed with Flow: Amira is a Timeless Beauty** ![Amira](https://the-white-dress.com/wp-content/uploads/2026/03/Amira-5.avif) [Amira](https://the-white-dress.com/dress/amira/) is that rare dress that feels both fashion-forward and classic in the same breath. This faux two-piece A-line gown plays with structure and softness beautifully. The strapless modified sweetheart neckline sits above a ruched crepe bodice that dips into a stunning Basque waistline, one of the hottest trends right now. Below the waist, a softly gathered English net skirt billows out into a romantic chapel-length train that moves with utter grace. A line of buttons trails down the back, adding a polished finishing touch. And for brides who love options, a coordinating tulle jacket is available separately, giving you a gorgeous two-look styling option. Amira is sophisticated, softly romantic, and endlessly flattering. ##### **Obsessed with Drape: Carolynn is a Statement in Quiet Confidence** ![Carolynn](https://the-white-dress.com/wp-content/uploads/2026/03/Carolynn.avif) If you need that perfect cowl neck and fabric that moves with purpose, meet [Carolynn](https://the-white-dress.com/dress/Carolynn/). This stretch jersey sheath gown molds to the figure in the most flattering way. The beautifully draped neckline is both chic and relaxed with the back mirroring the front in a matching scoop cowl detail. The understated bodice lets the design speak for itself, as an invisible zipper and a sweep-length train keep things streamlined. For the bride who can never have too much drape, optional detachable streamers add movement with a just touch of drama. Carolynn is a queen. Romantic, relaxed, confident and oh so chic. #### ***Adore by Justin Alexander: Modern Sophistication for the Trend-Savvy Bride*** If Lillian West is the stary-eyed romantic, Adore by Justin Alexander is her passionate, down-to-earth best friend. This collection is designed for independent, modern brides who want a designer gown that feels effortlessly cool, youthful, and sophisticated all at an attainable price point. Adore gowns combine clean lines with trending details, lightweight fabrics with fashion-forward silhouettes, and uncomplicated elegance with just the right amount of sparkle and surprise. For brides obsessed with understated luxury and that little extra spice, here are three incredible new Adore gowns at TWD: ##### **Obsessed with That Glow: Chessa Lights Up the Room** ![Chessa](https://the-white-dress.com/wp-content/uploads/2026/03/Chessa.avif) [Chessa](https://the-white-dress.com/dress/Chessa/) proves that you can have it all: sparkle and softness, structure and flow. This tulle A-line gown features a clean, straight strapless neckline that gives the look a modern edge, while sparkling lace appliqués scattered across the gown add just the right amount of shimmer. The effect is a dress that catches the light beautifully without overwhelming the bride. Chessa is for the bride who wants to amp up her own glow with a gown that feels both polished and perfectly approachable. ##### **Obsessed with the Details: Aurelia Rose is a Masterpiece** ![Aurelia rose](https://the-white-dress.com/wp-content/uploads/2026/03/Aurelia-rose.avif) There’s something truly captivating about [Aurelia Rose](https://the-white-dress.com/dress/Aurelia-Rose/). This sensual A-line gown pairs a lavishly beaded and sequined bodice with a flowing chiffon skirt, creating a beautiful contrast between opulence and ease. The pearl beading, embroidery, sequins, lace, and exposed boning are concentrated into a sweetheart neck bodice rich in detail and texture. The graceful sweep of the skirt pools into a chapel length train. Optional sleeves are available separately for brides who lean into that little bit extra. Aurelia Rose is breathtaking, and fits the bride that knows she will leave everyone speechless. ##### **Obsessed with Drama: Salome Owns the Moment** ![Salome](https://the-white-dress.com/wp-content/uploads/2026/03/Salome.avif) [Salome](https://the-white-dress.com/dress/Salome/) brings bold beauty to the Adore lineup. This gown’s sweetheart neckline and layered tulle set the stage for three-dimensional lace, beading, sequins and tone on tone detail to turn up the glamour. The flow of the tulle skirt into a full chapel train is a sophisticated and confident style choice for the kind of dress that makes a statement the moment you put it on. Salome is for the bride who knows exactly what she wants and isn’t afraid to take it.  ##### **One Family, Two Collections, Endless Possibilities** What we love about bringing both Lillian West and Adore by Justin Alexander into our collection is the range they offer. Whether you’re drawn to Lillian West’s dreamy, nature-inspired romance or Adore’s modern, trend-forward energy, these gowns share a common thread: exceptional quality, thoughtful design, and the kind of craftsmanship that comes from a family brand with nearly eighty years in the business. Every one of these six new gowns brings something special to our boutique, and we truly cannot wait for you to see them in person. Photos are a wonderful starting point, but experiencing the fabric, the fit, and the way these dresses move is what makes the... --- ### Fresh New Arrivals! Gorgeous Gowns from Allure at TWD - **URL:** https://the-white-dress.com/blog/fresh-new-arrivals-gorgeous-gowns-from-allure-at-twd/ - **Description:** Fresh new gowns from Allure Bridals and Allure Romance are joining TWD’s collection. Explore these gorgeous new designs and book your appointment to see them in person! - **Image:** https://the-white-dress.com/wp-content/uploads/2026/03/Fresh-New-Arrivals.avif - **Modified:** 2026-03-23 #### **Winter may be lingering, but The White Dress has a new crop of Allure gowns blossoming on our racks! We can’t wait for our gorgeous brides-to-be to experience them for yourselves.** Shopping for that perfect gown for your special day brings a warm glow to any future bride, no matter how cold it is outside. Here at TWD, we’re always on the lookout for dresses that make our brides-to-be light up the moment they step in front of the mirror. We’re so excited that we have a bouquet of shining new additions to our collection from Allure Bridals and Allure Romance. Trending, classic, and unique pieces, all brought to life with the quality craftsmanship that Allure is known for. Allure has been a longtime TWD partner. This U.S. based, family-owned designer creates quality dresses celebrated for their ethically sourced materials, exquisite detail and signature ‘just so’ fit. Whether you love a statement ballgown or a sleek modern sheath, there’s something in our new Allure collection for every bride. Let’s take a closer look at the new gowns! #### **Allure Bridals: New Additions** ##### **Timeless Grandeur: Gwenny (A1350)** ![](https://the-white-dress.com/wp-content/uploads/2026/03/Gwenny.png) If you’ve been dreaming of a classic ballgown with a modern edge, Gwenny is here to make that dream a reality. This stunning drop-waist ballgown is crafted in lustrous satin that catches the light beautifully. The strapless scoop neckline is framed by subtle tonal beading that adds a quiet dimension to the bodice, giving the design an elevated feel without overwhelming the clean silhouette. The result is a gown that feels timeless yet thoroughly modern, a fresh take on a bridal classic. Gwenny is for the bride who wants to feel like royalty while keeping her look sophisticated and refined. ##### **Sculpted Glamour: A1351***** (Coming Soon!)*** ![A1351](https://the-white-dress.com/wp-content/uploads/2026/03/A1351.avif) This stunning sheath is joining our collection soon, and we are counting down the days. A1351 features a strapless bodice with a subtle Basque waist and exposed boning for a sculpted, modern fit that is absolutely on-trend. Sequin lace appliques layer over delicate Chantilly lace, creating a shimmering depth and texture that is mesmerizing up close. The combination of structure and sparkle makes this gown a standout for the bride who loves a fitted silhouette with serious fashion credentials. Watch this space—you’ll want to be first in line to try this one on. ##### **Dance Floor Darling: Isabelle (A1361)** ![Isabelle](https://the-white-dress.com/wp-content/uploads/2026/03/Isabelle.avif) Isabelle was made to move. This romantic A-line gown features a layered tulle skirt that needs to twirl across the dance floor. The plunging V-neckline adds a touch of modern daring, while the bias handkerchief hem is fun and flirty. Lace appliques and tonal beading shimmer across the bodice and spill down onto the tulle skirt. The pearl-trimmed waistline is the perfect finishing detail, adding a soft, polished glow. Isabelle is playful, romantic, and effortlessly glamorous—a dress that brings the party energy from the ceremony to the last dance. ##### **Vintage Meets Modern: Cedes (A1362)** ![cedes](https://the-white-dress.com/wp-content/uploads/2026/03/Cedes.avif) Cedes is the dress for the bride who wants to make a statement. Sculpted in luminous Mikado, this fit-and-flare gown features a distinctive cat-eye neckline that gives a subtle nod to vintage glamour. The strapless bodice is embellished with sequin lace appliques that catch every flicker of light, and the detachable lace drop sleeve (included with the gown) adds a romantic, versatile touch. Wear the sleeve for the ceremony, remove it for the reception: a two-in-one look that is a trend we love! Cedes is confident, chic, and unforgettable. ##### **Drama and Romance: Lilia (A1405)** ![Lilia](https://the-white-dress.com/wp-content/uploads/2026/03/Lilia.avif) Lilia is a gorgeous blend of drama and softness. The bold lace bodice pairs beautifully with a flowing chiffon skirt that moves like a dream. A sculpted basque waist, a hot trend last year that just keeps heating up, adds a flattering definition. The chiffon skirt parts reveal a front slit that brings just the right amount of modern edge. And the detachable chiffon sleeves? They add a layer of romantic, ethereal volume that transforms this dress from stunning to absolutely breathtaking. Lilia is for the bride who wants texture, movement, and a gown that tells a story with every step. ##### **Elegant Versatility: Shelbi (A1212)** ![Shelbi](https://the-white-dress.com/wp-content/uploads/2026/03/Shelbi.avif) Shelbi is sophistication in motion. This strapless sheath gown is composed of beaded lace appliques and delicate tulle, layered over a dusky peach or white under layer. The result is a figure-skimming silhouette with gorgeous detail. The deep sweetheart neckline is sensual, classic and flattering. This ensemble is flattering to every shape, and Allure even offers separate drop sleeves for a little extra customization. Whether you’re dressing for a rooftop cocktail reception or a grand ballroom affair, Shelbi adapts to the moment. Versatile, polished, and undeniably elegant. ##### **Modern Minimalism with a Wink: Camia (A1216)** ![Camia](https://the-white-dress.com/wp-content/uploads/2026/03/Camia.avif) Camia proves that less is absolutely more, with one fabulous exception. This silky, strapless stretch Mikado gown is beautifully clean in silhouette, all sleek lines and polished sophistication. And then, the coup de grâce: an oversized, chicly feminine bow at the train that takes this minimalist stunner to a whole new level. The bow trend is still blazing, and Camia elevates it to modernist perfection. For the bride who loves clean, modern design with a playful twist, this dress is your perfect match. #### **Allure Romance: New Additions** Allure Romance is the sister collection to Allure Bridals, designed for brides who are drawn to soft femininity, delicate detail, and effortless beauty. These gowns lean into romantic textures like tulle, organza, and lace with a dreamy, light-filled quality that we adore. And bonus: these gorgeous gowns come at an accessible price point that makes your dream dress feel within reach. ##### **Regal Romance: Lucette (R3857)** ![Lucette](https://the-white-dress.com/wp-content/uploads/2026/03/R3857.avif) This satin ballgown is pure regal beauty. The fitted bodice is adorned with intricate lace appliques and delicate beadwork, adding texture, sparkle, and refined craftsmanship to the structured silhouette. An off-the-shoulder neckline frames the shoulders and décolletage beautifully, making this a stunningly romantic choice. The full skirt flows into a dramatic train that is made for grand entrances and breathtaking photos. Lucette is joining our collection soon, and it’s going to be a showstopper. Stay tuned! ##### **Enchanting Sparkle: Glinda (R3703)** ![Glinda](https://the-white-dress.com/wp-content/uploads/2026/03/Glinda.avif) Named after the most famous good witch in fiction, Glinda lives up to her magical namesake. This elegant ballgown features a beaded pearl and sequin lace applique bodice that absolutely glows. The layered organza skirt adds volume and movement with an ethereal, cloud-like quality that is nothing short of enchanting. If you’ve been dreaming of a dress that sparkles from bodice to hem while still feeling soft and romantic, Glinda is your fairy-tale moment. This dress has “I couldn’t be happier” written all over it. ##### **Effortless Grace: Charli (R3900)** ![Charli](https://the-white-dress.com/wp-content/uploads/2026/03/Charli.avif) Charli is classic bridal beauty at its finest. This A-line gown pairs a drop waist ruched satin bodice with a softly structured organza skirt for a look that is both timeless and utterly romantic. The scoop neckline and dropped... --- ### Star Studded Style: Winter Zodiac Wedding Dress Guide - **URL:** https://the-white-dress.com/blog/star-studded-style-winter-zodiac-wedding-dress-guide/ - **Description:** It may be getting cold outside, but that also means it’s your time of year, winter signs! Your birthdays may have to share the spotlight with the holiday... - **Image:** https://the-white-dress.com/wp-content/uploads/2026/03/Winter-Zodiac-header.avif - **Modified:** 2026-03-18 It may be getting cold outside, but that also means it’s your time of year, winter signs! Your birthdays may have to share the spotlight with the holiday season, but we’re here to help you shine brighter than any string of twinkle lights. Whether you’re a **practical and ambitious Capricorn**, an **independent and innovative Aquarius**, or a **creative and romantic Pisces**, we’ve curated bridal inspiration that captures your essence and elevates your big day. Below, discover the wedding gown style that best matches your winter zodiac energy—because you deserve a dress that celebrates *you*. ![](https://the-white-dress.com/wp-content/uploads/2025/12/Winter-Zodiac-header.png) #### Capricorn Sign Capricorns are known for being loyal, responsible, and hardworking. You value family and tradition, and you tend not to show your emotions right away—at least not until you truly trust someone. During your bridal appointment, you might not have the dramatic emotional response often shown in TV shows or movies (totally normal, by the way!). Instead, you’re more likely to focus on how well the gown functions for your wedding day and lean on your inner circle when making your decision. **So, what does this mean for your bridal style?** You prioritize functionality and practicality while staying true to a timeless, classic aesthetic. You want a gown that feels elegant, moves easily, and supports every moment—not one that requires constant fussing. **Your Perfect Pick: Jo by Allure Bridals** ![](https://the-white-dress.com/wp-content/uploads/2025/12/Winter-Zodiac-JO.png) Meet *Jo*: the embodiment of simple elegance. Crafted from stretch satin, this gown offers the perfect balance of structure and comfort—giving it that iconic, timeless look while still allowing you to walk, move, and dance freely. The train is beautifully designed yet incredibly easy to bustle, meaning you won’t spend precious time managing it throughout the day. The details are stunning but understated—letting *you* take center stage as you walk down the aisle. **Classic. Functional. Effortlessly refined.** #### Aquarius Sign Aquarius brides are known for being independent, innovative, and refreshingly original. You value authenticity above all else and tend to approach life—and love—from a unique, forward-thinking perspective. In your bridal appointment, you may not react with the traditional “bridal moments” people expect, but that’s simply because you’re busy analyzing the details that matter to *you*: individuality, comfort, and how the gown reflects your personal vision rather than tradition. **So, what does this mean for your bridal style?** You’re drawn to designs that feel modern, unexpected, and slightly unconventional. You’re not afraid to experiment with clean lines, bold elements, or architectural touches. Above all, you want a gown that sparks your creativity and sets you apart in a way that feels effortlessly authentic. **Your Perfect Pick: Hadyn by Essense of Australia** ![](https://the-white-dress.com/wp-content/uploads/2025/12/Winter-Zodia-Hadyn.png) Meet *Hadyn*: a satin gown that channels old Hollywood glamour for the modern bride. Its detachable off-the-shoulder shawl offers effortless versatility, allowing you to shift your look from classic to contemporary in an instant. Architectural boning and a sculpted neckline highlight an hourglass silhouette, while an optional slit lets you choose between a bold moment or a sleek, streamlined skirt. **Fresh. Modern. Unapologetically unique.** #### Pisces Sign Pisces brides are known for being creative, intuitive, and deeply romantic. You feel the world through emotion and imagination, often picturing your wedding day long before it arrives. In your bridal appointment, you may respond more to the *feeling* of a gown than its technical details—letting your heart guide you as much as your eyes. You’re drawn to anything that sparkles with magic, softness, or a touch of whimsy. **So, what does this mean for your bridal style?** You’re captivated by gowns that feel ethereal and poetic—flowing fabrics, delicate details, and silhouettes that seem to float with you. Textures like tulle, lace, and soft shimmer speak to your dreamy nature. Above all, you want a gown that makes you feel swept up in the moment, like you’re stepping into your own romantic fairytale. **Your Perfect Pick: Rayna by Lillian West** ![](https://the-white-dress.com/wp-content/uploads/2025/12/Winter-Zodiac-Rayna.png) Meet *Rayna*: a tulle-and-lace gown that embodies the soft, enchanting romance Pisces brides adore. Its blooming 3D lace and airy layers of tulle create an effortless movement, allowing the gown to feel both whimsical and refined. A romantic sweetheart neckline and subtle beading add just the right touch of shimmer, while the organic placement of the lace lends a dreamy, ethereal finish. Rayna feels weightless, poetic, and perfectly in tune with your imaginative heart. **Dreamy. Whimsical. Emotionally captivating.** #### Come see us soon! Whether you’re a classic Capricorn, a trendsetting Aquarius, or a dreamy Pisces, we have the perfect gown to match your star-sign style! Your zodiac might even influence not just the dress you choose, but the way you experience your bridal shopping journey—and we’re here to make it fun, effortless, and memorable. We can’t wait to help you find *the one* that makes you feel like your most radiant self. [**Book your visit today!**](https://the-white-dress.com/contact/book-your-visit/) --- ### Bridal Market Aisle Edit - **URL:** https://the-white-dress.com/blog/bridal-market-aisle-edit-2/ - **Description:** The Aisle Edit: Fresh Off Bridal Market + Into Our Boutique Twice a year, the bridal fashion world comes alive in Chicago for National Bridal Market. We’re... - **Image:** https://the-white-dress.com/wp-content/uploads/2026/03/Template-for-Blog.avif - **Modified:** 2026-03-18 #### The Aisle Edit: Fresh Off Bridal Market + Into Our Boutique Twice a year, the bridal fashion world comes alive in Chicago for National Bridal Market.  We’re thrilled to take you along the journey! This event brings together a variety of designers, stunning new collections, and the latest trends that will shape the upcoming bridal season. Join us for a behind-the-scenes look at our time at Bridal Market this season and get a first glimpse at the gorgeous gowns and inspiring styles soon to arrive in our salon. ![](https://the-white-dress.com/wp-content/uploads/2026/03/Template-for-Blog.avif) ###### A little more about market Bridal Market is an incredible opportunity for bridal salons to connect with many, if not all, of the designers they carry in one place. During this event, designers showcase their newest collections before they officially hit bridal shops, giving us an exclusive first look at upcoming trends. Beyond the gorgeous gowns (and yes, the snacks and drinks!), we love Bridal Market because it allows us to see and feel the dresses in person, understand the craftsmanship behind each piece, and discover new and emerging designers who might be a perfect fit for our store. Designers from around the world gather to share their inspiration and vision, making it a truly immersive experience — from accessories to gowns to flower girl dresses and everything in between. It’s a celebration of all things bridal and one of our favorite times of the year. ###### What’s trending? The **basque waist** is making a major comeback. Defined by a waistline that dips to a point at the center, this silhouette elongates the torso and creates the illusion of a smaller waist. Thanks to shows like *Bridgerton*, this romantic style is everywhere — especially in bridal fashion. Often paired with a corset back, the basque waist blends vintage elegance with modern femininity, making it a standout detail on runways and wedding aisles alike. ![](https://the-white-dress.com/wp-content/uploads/2026/03/Template-for-Blog-Basque-Waist.avif) The **dropped waist** is another key look spotted at Bridal Market. Instead of sitting at the natural waistline, this silhouette falls lower on the body, closer to the hips, creating an effortlessly elongated shape. Most often seen in sleek, minimal fabrics, it can also be designed in lace for a softer, romantic vibe. ![](https://the-white-dress.com/wp-content/uploads/2026/03/Template-for-Blog-1.avif) The **strapless neckline** is a classic that never truly goes out of style and it’s making a comeback this season. Thanks to the expert structure and boning built into bridal gowns, modern strapless designs offer timeless elegance with a secure, flawless fit. When altered properly, brides can enjoy this romantic, clean-lined silhouette without worry! ![](https://the-white-dress.com/wp-content/uploads/2026/03/Template-for-Blog-2.avif) Beyond the standout trends, a few honorable mentions are also making waves this season. Brides are loving **faux two-piece gowns**, the delicate romance of **Chantilly lace**, and **clean, timeless silhouettes** that never fade from fashion. For a modern twist, some brides are even **accessorizing with neck scarves**, adding a touch of personality and effortless elegance. ![](https://the-white-dress.com/wp-content/uploads/2026/03/Template-for-Blog-3.avif) ###### Coming soon to TWD I’m sure you are wondering when these beautiful gowns will be arriving at our store – we are already seeing some of our new arrivals hit the racks and expect to see an increase of arrivals after the new year!  We cannot wait to get these beautiful dresses and show them off to all our brides! ###### Come see us soon! Whether you are into the latest trends or want to embrace your own unique style, we love to help you explore all the options that bridal fashion has to offer. Our bridal style experts are trained to guide you through your dress shopping experience and find the perfect gown for you! We pride ourselves on our knowledge of our inventory and the latest trends and cannot wait to work with our brides to help their vision come to reality! [Request your visit](https://the-white-dress.com/contact/book-your-visit/) with us today! --- ### Summer Events at The White Dress - **URL:** https://the-white-dress.com/blog/summer-events-at-the-white-dress-2/ - **Description:** Summertime may be a time for relaxation, but here at TWD we are busy making plans for the next few months! Wedding season is well on its way for 2025 which... - **Image:** https://the-white-dress.com/wp-content/uploads/2026/03/2025-30years-emailsig.avif - **Modified:** 2026-03-18 Summertime may be a time for relaxation, but here at TWD we are busy making plans for the next few months! Wedding season is well on its way for 2025 which means that it’s the ideal time for 2026 brides to be finding their perfect dress. Here at TWD we like to make your dress shopping a little more fun with events and promotions to look forward to! We are excited to share with you a little look into what we have in store for you the next few months! ##### Dollywood Days of Summer We love the opportunity to give back to our community and this summer we have partnered with our local Dolly Parton’s Imagination Library through the Livingston Twilight Rotary. We started with a one weekend event kicked off by the Boots and Beats Festival in June and were so inspired by hearing how much everyone loves the organization that we decided to extend our fundraising through the end of August! So, what does this all mean for you? Besides the excitement of saying “Yes” to your dress, you also will be helping to promote literacy and reading for local young children. For every bride who purchases her dress now through August 31st, 2025, we will be sponsoring one year worth of books for a child. If you want to learn more about the Imagination Library, visit [Dolly Parton’s Imagination Library’s](https://imaginationlibrary.com/) website. ![](https://the-white-dress.com/wp-content/uploads/2026/03/2025-30years-emailsig.avif) ##### Lis Simon Trunk Show The next exciting event we have is on August 9th-16th – our Lis Simon Trunk Show! Trunk shows are a unique opportunity to explore every dress in the newest collection from a designer. As a store, we cannot carry every dress from every designer so Lis Simon sends her entire collection of samples to our store for our brides to be able to see the collection as a whole.  We are so excited to have these dresses in store as it will be the first time our brides will get to try on any of the dresses from the 2025 collection. As a bonus to our brides who say “Yes” to a Lis Simon Trunk Show gown, you will receive 10% off your dress! Check out the collection hitting our racks [here](https://www.lissimon.com/2025-collection)! ##### ![](https://the-white-dress.com/wp-content/uploads/2025/05/1-Rachel.png) {We may be *most* excited for this one…the Rachel dress!!} ##### Destination Stars Hollow Brighton is turning into Stars Hollow for the 2nd annual Destination Stars Hollow event on September 20-21st! This event was so popular last year, that they are extending it to a whole weekend. This Gilmore Girls inspired event is a fun opportunity to explore downtown Brighton businesses in a unique way. TWD is taking on the persona of the iconic Secret Society from the episode “You Jump, I Jump, Jack” with several photo opportunities and lots of fun merchandise relating to “The Life and Death Brigade.” There is only one chance at a bridal appointment during this weekend where crowds of 40,000 are expected.  And that opportunity is during the Friday VIP night – we will have a special “I said yes in Stars Hollow” bridal appointment experience.  Spots are limited, so we recommend booking early if you want to partake. We are excited to share more information about all we will have to offer as the event gets closer. Stay tuned on our social media for sneak peaks to come and check out all the event has to offer [here](https://www.destinationstarshollow.com/)! ##### ![](https://the-white-dress.com/wp-content/uploads/2026/03/Jumping-off-Scaffolding-1.avif) {IYKYK – For those that don’t: This is an iconic moment from the Gilmore Girls episode “You Jump, I Jump Jack”.} ##### Save the Dates! We are so excited to share with our brides and community in all of these events! It is important to us to provide our brides with the best experience and the opportunity to add something special to your dress shopping experience through these events! Request your appointment[here](https://the-white-dress.com/contact/book-your-visit/)to come explore our beautiful selection of gowns! We cannot wait to see you soon! --- ### Summer Zodiac Signs – Wedding Dress Inspo - **URL:** https://the-white-dress.com/blog/summer-zodiac-signs-wedding-dress-inspo/ - **Description:** Summer weddings are magical—filled with golden light, blooming florals, and an unmistakable sense of romance. But if you’re planning your big day and feeling... - **Image:** https://the-white-dress.com/wp-content/uploads/2026/03/Coraline-Image-for-Blog.avif - **Modified:** 2026-03-18 Summer weddings are magical—filled with golden light, blooming florals, and an unmistakable sense of romance. But if you’re planning your big day and feeling overwhelmed by choices, why not look to the stars for inspiration? Whether you’re a passionate Leo, a reliable Virgo, or a nurturing Cancer, your zodiac sign holds clues to your personal style—and that includes your dream wedding dress. In this guide, we’ll match each summer zodiac sign with a wedding dress style that captures your unique energy, vibe, and celestial flair. Get ready to walk down the aisle in a look that’s written in the stars. #### Cancer Sign Cancer signs are known for their nurturing and empathetic personalities who love a sentimental touch. You are caretakers by nature and want to make everyone in the room feel seen and appreciated. You will most likely let everyone’s opinions be heard during your bridal appointment and accommodate whoever would like to join you as your entourage. So, what does this mean for your bridal style? You most likely prioritize comfort and do not mind a little bit of vintage vibes or an artistic flair. Check out our dress by Allure Bridal named Coraline: ![](https://the-white-dress.com/wp-content/uploads/2026/03/Coraline-Image-for-Blog.avif) Coraline is a sheath gown with a cool touch stretch lining that is sure to provide the comfort you are seeking in a fitted gown. The linear lace highlights your curves while the off-the-shoulder and champagne undertone brings a vintage vibe. #### Leo Sign Leo signs are known to be a loyal and confident in themselves who do not mind a little drama. You are often trying to unite a group and are protective of your loved ones. Within your bridal appointment you might find that you make it clear who’s opinion matters the most (even if it is your own). Let’s see what this means for your bridal style! You are not afraid to be the center of attention but also are drawn to more warm-toned garments. You most likely will not wear white and are truly looking for a show-stopper. Check out our dress Nikola by Allure Bridals: ![](https://the-white-dress.com/wp-content/uploads/2026/03/Nikola-Image-for-Blog.avif) Nikola is a metallic brocade that brings a warm tone to the entire dress while the slit provides a touch of sexiness. The dramatic neckline has some edge and it certainly will be hard to miss you coming in this gown. #### Virgo Sign As a Virgo you are known to be analytical and meticulous. Your attention to detail will definitely impact how you wedding dress shop and your practical nature may lead you to take venue, season, and budget more into consideration than other brides. While shopping, honesty both from your stylist and entourage will be of value to you and you will be able to give feedback on your likes and dislikes through the process. So how does this translate into your choice of wedding dress? A more simplistic gown with intentional seaming may be the right direction for you! Classic wedding dresses are easily personalized to fit your vibe and also leave less lace or beading to be out of place. Check out our gown Kirah by Allure Romance: ![](https://the-white-dress.com/wp-content/uploads/2026/03/Kirah-Image-for-Blog.avif) Kirah is a dress that is going to look great no matter where or when you are getting married. It is clean and classic and will photograph well from every angle. Budget friendly, timeless, and elegant, Kirah will definitely fit your Virgo vibe. #### Come See us Soon! Whether you are a Virgo, Leo, or Cancer star sign, or any of the other signs (check out our other Spring signs [blog](https://the-white-dress.com/aries-taurus-gemini-zodiac-bridal-inspiration-for-spring-signs/) …and keep an eye out for the Fall and Winter signs in future blogs to come)… we have a wide selection of dresses to fit your inspiration. Your star sign may not only affect the style of dress you choose, but also how you approach bridal shopping! We would love to help you achieve your perfect bridal look! [Request your visit](https://the-white-dress.com/contact/book-your-visit/) with us today! --- ### Dollywood is coming to TWD during the Country Boots & Beats Festival! - **URL:** https://the-white-dress.com/blog/dollywood-is-coming-to-twd-during-the-country-boots-beats-festival/ - **Description:** On June 21st, TWD is getting countrified! Join us during the festival to celebrate a fashion icon, philanthropist, and the queen of country music herself,... - **Image:** https://the-white-dress.com/wp-content/uploads/2025/06/1-Jurie.png - **Modified:** 2026-03-18 #### **On June 21st, TWD is getting countrified! Join us during the festival to celebrate a fashion icon, philanthropist, and the queen of country music herself, Dolly Parton! ** Cowboy boots, Stetsons, fringe, guitars, fiddles, and barbecue; nope, we’re not in Nashville, it’s Brighton’s Country Boots & Beats Festival. On June 21, 2025 TWD is joining the countrified fun as a little slice of Dollywood right here in Michigan. You’ll get a discount for dressing in a country style, and for every purchase at TWD we’re donating to Dolly Parton’s Imagination Library, her charity that supports literacy by giving free books to children! We can’t wait to put on our boots and welcome our gorgeous brides-to-be into our boutique during the festival. ###### **Here’s the “straight talk” on the details of the event:** - Wear your cowboy boots, Stetson, and/or fringe – “Why’d you come in here lookin’ like that?” To get 10% off your dress order, of course! - For every purchase, we donate to Dolly Parton’s Imagination Library – and “there’s more where that came from” because you can purchase accessories, too! - Say ‘yes’ to your dress and then head back “downtown” to celebrate! We’re working 11 to 5 (bless your heart, we’re not going to open early just to match Dolly’s song) that Saturday, [so book your visit while we still have openings](https://the-white-dress.com/contact/book-your-visit/)!  Here are some Dolly Parton inspired dresses that we’re “head over high heels” for! Just like Dolly, these five spectacular gowns celebrate authenticity, glamour, and the art of being unapologetically yourself on your wedding day. ##### **Jurie: “Love is like a Butterfly” (1974) ** ![](https://the-white-dress.com/wp-content/uploads/2025/06/1-Jurie.png) Channel your inner country goddess with [Jurie](https://the-white-dress.com/dress/jurie/), an absolutely stunning Lillian West masterpiece. The intricate lace appliqués continue from the bodice to the detachable sheer illusion sleeves with a botanical pattern that’s both romantic and artistic. The fitted silhouette hugs your curves like Dolly’s soft and tender love song, while the dramatic train ensures your grand entrance will be unforgettable. The deep V-neckline adds a touch of sensuality, perfectly balanced by the gown’s elegance. This dress is for the bride who appreciates fine craftsmanship and wants to feel divine. **Perfect for:** Formal ceremonies, ballroom receptions, and brides who love vintage-inspired elegance. ##### **Mattie: “Light of A Clear Blue Morning” (1977) ** ![](https://the-white-dress.com/wp-content/uploads/2025/06/2-Mattie.png) [Mattie](https://the-white-dress.com/dress/mattie/), a show-stopping gown from Adore by Justin Alexander, is absolutely dripping in crystalline sparkle that ensures you’ll glitter like the radiant bride you are. The gown is made of sheer, flowing tulle with detachable jersey lining, delicate spaghetti straps and a romantic sweetheart neckline. The entire dress, from bodice to hem, is masterpiece of beadwork and sequins that catch and refract glorious twinkling light. This dress embodies Dolly in her golden era — luminous, independent, and on the verge of superstardom. Perfect for: Artsy receptions, lavish elopements, and daring brides who want to shine like the light of a new day dawning. ##### **Oko: “Here You Come Again” (1977) ** ![](https://the-white-dress.com/wp-content/uploads/2025/06/3-Oko.png) Sometimes the most powerful statement is the quietest one—and [Oko](https://the-white-dress.com/dress/oko/), a sleek beaded gown by Lis Simon, proves that elegance speaks volumes. The clean lines and figure-hugging silhouette with the incredible allover beading create a modern masterpiece that is utterly captivating, making hearts skip a beat with every step down the aisle. The subtle draped neckline and shimmer of hundreds of luminous beads create a luxurious glamour without overwhelming the sophisticated design. This dress is for the bride who embrace’s Dolly’s belief that true beauty comes from confidence and authenticity, that you need to “find out who you are and do it on purpose.”   Perfect for: Modern venues, luxe intimate ceremonies, and anyone who embraces Dolly’s love of allover, intricate beading. ##### **Jenny: “Baby I’m Burnin’” (1978) ** ![](https://the-white-dress.com/wp-content/uploads/2025/06/4-Jenny.png) [Jenny](https://the-white-dress.com/dress/jenny/), a playful mini dress by Heirloom Bridal, is pure Dolly energy with its sparkling sequined fabric and dramatic puff sleeves that say “I’m here to celebrate!” The sweetheart bodice with its corset-style detailing creates a figure-flattering silhouette that’s both flirty and sophisticated. The voluminous tulle skirt fans the flames for just the right amount of drama, while the silvery allover sequins keep things bright and fresh. This dress is perfect for the bride who wants to dance the night away without worrying about stepping on her train.  Perfect for: Reception dress changes, courthouse ceremonies, or any bride who wants to party in style. ##### **Calliope, “Wildflowers” (1988) ** ![](https://the-white-dress.com/wp-content/uploads/2025/06/5-Calliope.png) [Calliope](https://the-white-dress.com/dress/calliope/) is a dreamy, enchanting Lillian West A-line gown that embodies Dolly’s beloved song about mountain wildflowers. The flowing lines and untamed grace of this dress echo the beauty of nature, and, as Dolly can attest, a sheer illusion neckline, lace, and beading are always fashion forward! Calliope features intricately detailed lace bodice with delicate cap sleeves and a sweetheart neckline. The subtle beadwork catches the light beautifully, ensuring you’ll sparkle from every angle like morning dew on petals.  **Perfect for:** Garden ceremonies, outdoor receptions, and brides who want to feel like a queen at a splendid garden party. ##### **Join us June 21****st**** to celebrate love, literacy, and Dolly Parton!** Just like Dolly herself, each of these gowns celebrates a different facet of (bridal) fashion and personal style. Whether you’re drawn to sparkling glamour, romantic lace, or sleek sophistication, remember that the perfect wedding dress is the one that makes you feel most authentically yourself. We’re looking forward to seeing you on June 21st for Brighton’s Country Boots & Beats Festival so you can and say “yes” to your ideal dress while supporting a wonderful cause. Okay, country queens, it’s time to grab your cowboy boots, throw on that fringed jacket, and create some bridal magic together – Dolly style! --- ### Classy Canadian Couture; Celebrating the Lis Simon Designer Collection at TWD! - **URL:** https://the-white-dress.com/blog/classy-canadian-couture-celebrating-the-lis-simon-designer-collection-at-twd/ - **Description:** Check out TWD’s amazing collection that is 100% customizable from top quality designer Lis Simon based in Alberta, Canada. - **Image:** https://the-white-dress.com/wp-content/uploads/2025/05/Lis-simone.jpg - **Modified:** 2026-03-12 #### **The White Dress is excited to highlight one of our favorite designers, Lis Simon. This woman-owned Canadian brand offers fully customizable wedding gown designs for the bride that is looking for something truly spectacular. ** We love working with our amazing brides-to-be. You bring beauty, hope and excitement into our lives every day. Here at TWD, we look for wedding dress designers that share these same qualities. Our international collection of designers create gorgeous, high-quality gowns that give you, our lovely brides, the opportunity to make your dream wedding a reality.    We carefully select the designers we work with, focusing on quality, beauty, and unique designs. Lis Simon is also selective of the bridal boutiques they work with, choosing their retail partners with as much care and attention as we put into selecting our designers. The White Dress is a very proud partner of Lis Simon and the only retailer of the brand in Michigan. Lis Simon is a woman-owned, wife and husband founded company from Alberta, Canada headquartered in the beautiful prairie city of Calgary.  Lis Simon specializes in creating entirely customizable designs that gives brides the ultimate flexibility in how their ideal dress is perfectly crafted to suit their desires. Every dress is ethically made with workers receiving a living wage across every step of the process from design, to pattern making, to sewing.   Lis Simon creates dresses for the modern, stylish, independent bride. “We believe that quality should always be the foundation of our line, and style should always compliment the bride,” the brand shared. “It’s our bride that really brings our wedding dresses to life.” We couldn’t agree more! Intrigued? We hope so! Here are a few fantastic gowns that showcase the stunning designs from Lis Simon that you can experience first-hand at TWD! ##### **Trending and Timeless: Rachel ** ![](https://the-white-dress.com/wp-content/uploads/2025/05/1-Rachel.png) Everything about Rachel is at the forefront of bridal fashion right now; the rich subtle jacquard, the scooped neckline on the modern strapless bodice, and the oh-so-hot Basque waist. And yet the brilliant ivory color, clean lines, flattering cut, and button-accented chapel train are as timeless as can be. This gown is a sophisticated take on the hottest trends and an updated classic that will stay current, like the sweet and smokey voice of Shania Twain singing “You’re still the one that I love, the only one I dream of, you’re still the one I kiss goodnight.” ##### **Flowing and Fabulous: Paige** ![](https://the-white-dress.com/wp-content/uploads/2025/05/2-Paige.png) Fun, flattering, and a little flirty, Paige has chart topping potential. Glorious organza creates a sweeping skirt that pours down from the structured boning of the bodice. The draped crepe neckline with understated spaghetti straps is a beautiful look for all figures. This dress needs to be dancing, like the lively harmonies of Tegan and Sara, “all I want to get is, a little bit closer, All I want to know is, can you come a little closer?”  ##### **Delighting and Delicate: Rosalie** ![](https://the-white-dress.com/wp-content/uploads/2025/05/3-Rosalie.png) Rosalie is a dreamy, enchanting, unique gown that has royalty vibes. This dress combines subtle allover lace with an intricate, beaded, cherry blossom applique that adorns the strapless bodice spills over onto the skirt and trails down the detachable tulle train. The rich textures are perfectly complimented by pairing the structured silhouette of the gown with the gossamer floating train. We can see a bride in this dress swaying on the dancefloor to Anne Murray crooning “when we’re together, it feels so right, could I have this dance for the rest of my life?” ##### **Shimmering and Splendid: Ryan ** ![](https://the-white-dress.com/wp-content/uploads/2025/05/4.png) Pearls and sequins cover every inch of this absolutely superb gown. The sheath style dress has a structured bodice with a oh-so-subtle sweetheart neckline and a chapel train that flows out in a iridescent pool behind the bride. Ryan is flattering to every shape, the plus size model is wearing the popular and trending ivory color, while the small size model is shown wearing the darker champagne color.  This dress is classy, unique, and mesmerizing, like Sarah Harmer’s voice as she sings “Is it obvious? Does it show? With thoughts of you I am aglow.” ##### **Captivating and Classic: Priscilla** ![](https://the-white-dress.com/wp-content/uploads/2025/05/5-Priscila.png) Clean lines and the perfect silhouette are the focus of this lovely gown. Featuring a trending off shoulder bodice, figure flattering asymmetrical wrap detail, and a chapel train, you simply cannot go wrong with Priscilla. And just like you can’t talk about a Canadian Classic without mentioning Joni Mitchell, Priscilla is set to be the dress that comes to mind when you think of a Lis Simon Classic. “I wanna have fun, wanna shine like the sun, wanna be the one that you wanna see.” Our Collection from Lis Simon is an essential part of our remarkable selection of dresses. We hope you will be inspired to explore Lis Simon dresses and experience the quality, beauty, and excellence for yourself.  We’d love to introduce you to our TWD-etts and give you a chance to explore these dresses and others from our collection. Looking a photos is a good place to start, but experiencing the gowns in person is critical for making the best decision to find ‘the one’, [so book your bridal appointment with us](https://the-white-dress.com/contact/book-your-visit/) to see what we’re talking about.  --- ### Girl, the Tariffs: Updating you on dress price impact and our tariff-free sample sale - **URL:** https://the-white-dress.com/blog/dress-price-impact-and-our-tariff-free-sample-sale/ - **Description:** The Tariff situation has increased cost of dress production for our designers, TWD is finding ways to address the cost impact and still give our brides the very best options. - **Image:** https://the-white-dress.com/wp-content/uploads/2025/05/TWD_tariffs_blog.jpg - **Modified:** 2025-05-08 #### **Our lovely brides-to-be need all the details so that you can find your ideal dress within your budget. Here’s what you need to know about the impact of tariffs on the cost of wedding dresses.** Planning your big day is so exciting! From the “yes!” to the “I do!” there is so much to figure out. Deciding on a budget and figuring out what price point you are looking for is an important step in deciding on everything from the size of the wedding, the location, and, of course, your dress. There are many factors that affect the cost of buying your ideal dress. And yes, one of those factors is the tariffs.  In this article we’re going to break down the cost areas and give you all the details on what to expect as you begin your search for the perfect gown. ##### **Designer** Every designer has a price range for the majority of their dresses. At TWD we specialize in quality, high-end designer dresses that meet a range of price points. Here’s what to expect from our designer collection: - **Allure Romance** $1,300–$1,800  - Soft, romantic designs at the lower end of Allure’s pricing - **Adore by Justin Alexander** $1,200–$1,800  - Contemporary budget-friendly line - **LillianWest** $1,500–$2,400  - Boho-chic designs by Justin Alexander at a wide variety of price points - **Allure Bridal** $1,400–$2,400  - Modern silhouettes & trending gowns at a mid-range price point - **Abella** $1,500–$2,300  - European-inspired capsule collection by Allure - **Essence of Australia/Stella York **$1,200–$3,000 -  Trendy, embellished designs - **Lis Simon **$1,500–$3,000  - Premium contemporary designer with completely customizable gowns As you think about your style, wedding aesthetic, and budget, it’s a great idea to explore gowns by a few designers to get an idea of what you like at your preferred price point. A great place to start is browsing TWD’s [Lookbook](https://the-white-dress.com/wedding-dresses/). ##### **Customization** When you place your dress order, all the details are sent to the manufacturer to create your specific gown. Every designer has different options for customization, but every change you request from a standard pattern can increase costs.  For some designers, such as Lis Simon, customization is an expected part of the dress order process, and the higher introductory price point reflects these expected couture features. For other designers, such as Essence of Australia, prices can rise rapidly with any additions or changes made to a standard design. Whatever your price point, make sure you plan in all the costs associated with customization and alteration that you will need to ensure your ideal dress is the perfect fit for your big day.  ##### **Tariffs** Our designers have been paying varying levels of tariff costs to create dresses since 2017. However, the recent tariff increases have pushed these costs up by 150%. Even though some countries that supply the garment industry, such as Myanmar and Vietnam, have had increases paused for the moment, tariffs for China (the country with the longest history of incredible fabric creations and the largest wedding dress supplier to the US) are still at the highest level.  ##### **TWD Tariff Costs** In order to be fair to our designers and to our brides, TWD has implemented a policy of charging a flat $200 tariff fee on all new dress orders, except for Lis Simon dresses which have only a $150 tariff fee. Just like everyone right now, we have no idea how long these high tariffs will last. We hope that the tariff amount will decrease over time, but we don’t have a working crystal ball to check the future (if we did, we’d totally help you pick the perfect date for your big day). **But we want to be clear, if we don’t end up paying a tariff on your dress, we will refund your fee.** ##### **Sample Sales: A No Tariff Option** TWD Sample Sales have always been a good option to score a beautiful designer gown at a great price, and as an added bonus, there are no tariff fees on these dresses! BUT, before you go running for the sale rack, you need to understand what a sample sale is and what to expect. - First, a “sample” is the dress that has been at the boutique for our fabulous brides-to-be to try on. Sample gowns that are for sale are only a fraction of the options available to you from TWD—there are more silhouettes, fabric types, styles and designer options through our full collection. - Second, sample dresses have been tried on. This means that there is a little bit of wear and tear that happens during the trying-on process. We’re not going to put a gown up for sale that is in bad condition, but most of these dresses will need to be cleaned and have a few minor repairs made. Our TWD-ettes are happy to help you make these arrangements! - Third, sample gowns are in a relatively narrow size range. At TWD we typically stock a bridal size 10 (which is about a standard size 6) to 16 (standard 12) and we typically stock plus sizes in 22-28 range. Sample dresses usually have a bodice designed for a bra cup size B/C (unless they are in our plus size collection where the cup size is larger), and the standard length of a gown is for someone standing between 5′ and 5’10”, taller or shorter brides will struggle with the proportions.   - Fourth, bridal gowns can typically be tailored **down** 2-3 sizes, however they are much more difficult to go **up** in size. Although TWD does stock more inclusive sample sizes than many bridal boutiques, there is usually only one size of any gown you can purchase out of the sample sale.  - Finally, gowns from our sample sale are an up-front purchase on a first-come, first-serve basis. We can’t hold them for you to think it over and come back. If you are thinking about taking the leap to snap up one of our Sample Sale Gowns, make sure you bring your maid of honor or any other essential loved one whom you need to be in the room with you before you are ready to commit to your dress. Sample Sales are a love-at-first sight situation! You’ll need to be prepared to buy if you find THE gown and can’t stand the idea of walking away from it. ##### **Visiting The White Dress** Whether you are interested in selecting a gown that is made-to-order or you want to purchase from our Sample Sale, the first step [is to book an appointment at our boutique](https://the-white-dress.com/contact/book-your-visit/) in Brighton. Our fantastic TWD-ette’s will help you through every step of the process. We want your bridal experience to be all about the joy of finding your ideal dress, instead of stressing about the details. We are happy to answer your questions and get you all the information you need to pick out THE gown, whether it ships across an ocean or comes off the Sample Sale rack. --- ### Aries, Taurus, & Gemini: Zodiac Bridal Inspiration for Spring Signs! - **URL:** https://the-white-dress.com/blog/aries-taurus-gemini-zodiac-bridal-inspiration-for-spring-signs/ - **Description:** Spring Zodiac bridal inspiration for Aries, Taurus, and Gemini. The White Dress has bold, elegant and trending styles to create your ideal celestial wedding look! - **Image:** https://the-white-dress.com/wp-content/uploads/2025/04/Zodiac_signs.jpg - **Modified:** 2025-04-22 #### **What can the stars say about your bridal style? Embrace your celestial side to find wedding gown designs that suit your sign!** Whether you are an astrology fanatic or a newbie, the stars can provide inspiration for your ideal bridal style. In this blog series we’re going to explore the traits of each season’s signs and highlight dresses from our collection that are stand-out examples of these style characteristics! Every sign brings its own cosmic signature to fashion and bridal style. We can’t wait to showcase our incredible collection of dresses tailored to your sign’s energy and personality. Here at TWD, we’re so happy that signs of spring are finally showing up in Michigan (even if it *is *between snow flurries). The Zodiac calendar starts with the arrival of spring, leading with the signs Aries (March 21-April 19), Taurus (April 20-May 20), and Gemini (May 21-June 20).  Whether you’re still deciding on your ideal bridal aesthetic or if you already have a clear idea of your style, anyone can benefit from some star-aligned inspiration. From daring Aries, to elegant Taurus, to trendy Gemini, we have something to excite every spring-sign bride in TWD’s collection of gowns.  Here are our top picks for each sign! ##### **The Aries Bride** Element: Fire Bridal Vibe: Fashion-Forward, Bold and Intense Aries brides aren’t just walking down the aisle — they’re making an entrance. Ruled by fierce Mars and born to stand out, Aries is incapable of basic. Think fashion forward with an edge: a dramatic high slit, sculptural details, or a plunging neckline (or why not all three?!?). Aries isn’t afraid to wear intense colors on her big day, whether it’s a lipstick, shoe, or full-on gown moment. Since Aries rules the head, meaning face and hair, an ideal gown needs to complement this bride’s next-level glam. Big curls and smokey eyes, an intricate updo and metallic eyeliner, or a perfect blowout and red lip, whatever the look, it’s a going to be stunning. Statement accessories are non-negotiable. Oversized earrings, metallic shoes, or bold headpieces will put all eyes on them — exactly where they belong.  Don’t expect a quiet garden wedding either. This bride wants a dance floor that doesn’t quit and an afterparty that keeps going until the honeymoon flight. Aries is not here for subtle— she’s here to be unforgettable. ###### **Camry – Structural Sheath with Dramatic Detail** ![](https://the-white-dress.com/wp-content/uploads/2025/04/1-Camry.png) Sleek, chic, and architectural, [Camry](https://the-white-dress.com/dress/camry-2/) plays up the strapless bodice with structured wrap detail for a modern take on the classic sheath. Add the oversized detachable train to amp up the energy, and this Allure Romance gown is ready for the Aries bride.  ###### **Sirius – Bold Ballgown with Dark Highlights** ![](https://the-white-dress.com/wp-content/uploads/2025/04/2-Sirius.png) Daring to defy tradition,[Sirius](https://the-white-dress.com/dress/sirius/) is intensely beautiful. This Abella dress is darkly romantic with black tulle and lace that pools out into a sweeping chapel train. This gown is a complete showstopper, just the way Aries likes them.  ###### **Nikolai – Audacious A-Line with Big Presence** ![](https://the-white-dress.com/wp-content/uploads/2025/04/3-Nikolai.png) Dramatic high slit, off shoulder, a plunging sweetheart neckline, and the statement train of all trains, this Allure Bridal gown is no wallflower. Aries will love the reimagined-classic that takes the A-line dress to the next level with a big, bold, sweeping presence.[Nikolai](https://the-white-dress.com/dress/nikolai/) is a confident queen. ##### **The Taurus Bride** Element: Earth Bridal Vibe: Luxe, Romantic, and Sophisticated Taurus is the embodiment of bridal elegance. Ruled by Venus, these brides need decadence, romance, and a flawless aesthetic. Their dream wedding? A perfectly curated affair with garden roses, string quartets, and champagne flowing all night. The ideal gown is a timeless silhouette that complements her figure in warm whites, antique ivory, or even a soft blush if she’s feeling like pushing back on tradition. But make no mistake: quality and comfort are non-negotiable.  An earth sign, these brides will seek out a dress with an organic feel, like botanical lace, lavish shantung, or rich Mikado, and their neckline game is strong. Whether it’s a romantic off-the-shoulder, a chic strapless scoop, or a sleek turtleneck moment (à la Audrey Hepburn), Taurus knows how to dress the throat — their signature zone. This bride’s special day is an elegant, luxurious celebration— just how she likes it. Taurus is not just planning a wedding; she’s creating a vibe you’ll want to last forever. ###### **Dina – Opulently Classic Allover Lace Gown** ![](https://the-white-dress.com/wp-content/uploads/2025/04/4-Dina.png) The epitome of classic sophistication, [Dina](https://the-white-dress.com/dress/dina/) is pure clean lines crafted out of gorgeous lace. This Lillian West gown is luxurious, romantic and effortlessly organic. Absolutely magnetic for the Taurus bride.  ###### **Flora – Decadently Sophisticated Basque-waist Ballgown** ![](https://the-white-dress.com/wp-content/uploads/2025/04/5-Flora.png) Elevating the full skirt of a ballgown with sophisticated lines and rich pearlescent fabric, this Abella gown is pure luxury. [Flora](https://the-white-dress.com/dress/flora/)’s elegant Basque waist is figure flattering and the simplicity of the clean lines lets the quality of the design speak for itself in a perfectly Taurus way.  ###### **Provence – Romantically Timeless A-line Gown** ![](https://the-white-dress.com/wp-content/uploads/2025/04/6-Provence.png) With an understated silhouette and impeccable clean lines, [Provence](https://the-white-dress.com/dress/provence/) is still utterly romantic crafted from layers of lace and tulle. The mock turtleneck illusion lace bodice is rich, organically sensual, and without drama or excess. This Lis Simon gown is elegant and on point, just like Taurus.  ##### **The Gemini Bride** Element: Air Bridal Vibe: Playful, Trendy, Unpredictably Cool The Gemini bride is full of surprises — and so is her bridal look. These air signs aren’t married to tradition (pun intended). Instead, they’re mixing vintage with modern, elegant with edgy, and doing it all with a wink. Ruled by quick-witted Mercury, Gemini brings major personality to the altar— taking trends to the next level and making heads turn. Versatility and customizability are Gemini love languages. These brides want to make the most out of bridal trends, mixing and matching to create the ultimate in cool. She’s a master accessorizer, too. Since Gemini rules the arms and hands, you’ll see plenty of rings, a dainty glove moment, or stacked bangles that jingle with every toast. These social butterflies want weddings that flow like a great conversation: engaging, ever-changing, and with plenty of unexpected moments. A clever photo booth, a custom cocktail named after their pets, or a spontaneous karaoke breakout — totally their style. With a playful spirit and trend-savvy eye, the Gemini bride doesn’t just embrace bridal fashion — she transforms it, one charming surprise at a time. ###### **Rachel – Three Hot Trends in One Classy Gown** ![](https://the-white-dress.com/wp-content/uploads/2025/04/7-Rachel.png) Basque waist, jacquard, and a strapless bodice are three of the hottest trends in the bridal world right now, and[Rachel](https://the-white-dress.com/wedding-dresses/) has it all. Gemini brides will be happy to know that any Lis Simon gown is 100% customizable, giving this fashion-savvy sign allllll the options.   ###### **Jennet – Big Bows and Bare Shoulders** ![](https://the-white-dress.com/wp-content/uploads/2025/04/8-Jennet.png) Allover lace, strapless, and an oversized bow? [Jennet](https://the-white-dress.com/dress/jennet/) is so hot right now! Throw... --- ### Meet the Winners of Our Wedding Dress Giveaway! - **URL:** https://the-white-dress.com/blog/meet-the-winners-of-our-wedding-dress-giveaway/ - **Description:** Our crowdfunding event this summer raised enough funds for us to giveaway four dresses to our brides! Read more about our Wedding Dress Giveaway! - **Image:** https://the-white-dress.com/wp-content/uploads/2020/09/Meet-the-Winners-of-Our-Wedding-Dress-Giveaway.jpg - **Modified:** 2025-04-10 #### Our crowdfunding event this summer raised enough funds for us to giveaway four dresses to our brides! In July, we ran a crowdfunding campaign to raise money for our bridal boutique and to help keep our lovely TWD-ettes employed during the pandemic. We promised that for every $250 we raised we would be donating a bridal gown to a bride in need. Our event raised over $1000, meaning we were able to give away three dresses to brides who entered our contest! We asked our brides to tell us stories about their engagement and the affect Covid-19 as had in their lives. The stories they shared are heartwarming, courageous, and inspiring. We’re so excited to share them with you! ##### 1. Jennifer Lee: bringing her bridal experience to family in Korea. Jennifer met her fiancé, Christian, on the dating app Bumble and have been inseparable ever since. Christian popped the question in the middle of a rose garden while they were on a trip to Kansas City to stay with his brother and his wife. ![Jennifer Lee showing off her engagement ring with her fiancé, Christian](https://the-white-dress.com/wp-content/uploads/2020/09/Jennifer-Lee-2-1024x1024.jpg) Jennifer’s heritage is Korean, and the coronavirus pandemic has disrupted many of her culture’s traditions surrounding proposals and engagements. And as Christian’s family is from Trinidad, this moment of their lives has been bittersweet, as they’ve navigated the joy of betrothal amidst the loss of the shared celebrations they might otherwise have had. Because of this, they are planning to hold second ceremony in Korea so that Jennifer’s relatives, and especially her grandmother, can be there with them. ![Jennifer and Christian together at an event.](https://the-white-dress.com/wp-content/uploads/2020/09/Jennifer-Lee-1-1024x1024.jpg) Jennifer found her perfect dress while browsing our selection of gowns before the appointment. The moment she saw it, she knew she had to try it on. > “As soon as I put the dress on, I instantly fell in love with the dress. It fit perfectly on me and knew that it was the ONE. I also knew my mom and my sister knew it was the one the moment I stepped out of the dressing room.”   We loved having Jennifer in our store, and where happy to help her find her dress. Jennifer said her favorite part about being in the store was “my stylist being the absolute best and bringing me all the dresses that I would’ve never picked out to try on and making everything go smoothly.” ##### 2. Tori Finazzi: high school sweethearts who have been together through thick and thin. Tori’s submission came to us through a friend who knew her story and wanted her to win a dress. Tori and her fiancé, Jordan, have been together since middle school, and they already know what the words “in sickness and in health” mean from first-hand experience. For the last three years, Tori has been battling a tumor in her hip that has limited her mobility, interfered with work and school, and required multiple surgeries. ![Tori and Jordan together on a trip.](https://the-white-dress.com/wp-content/uploads/2020/09/Tori-2-1-768x1024.jpg) Throughout it all, Jordan has been by her side, sometimes sleeping on a cot next to her couch to be with her after surgery. And despite her struggles, Tori recently completed her undergrad with degrees in both biology and psychology. Unfortunately, Jordan was laid off due to the Covid pandemic, and Tori has been working as a receptionist and medical assistant at a Covid testing center, despite her condition. ![Tori and Jordan pictured together on vacation.](https://the-white-dress.com/wp-content/uploads/2020/09/Tori-1-1024x681.jpeg) We clearly felt this couple was deserving of a dress to help them through their difficulties, and we were so excited for Tori when she found her dress at our store: > “I knew I had found the perfect dress for me when I could not stop smiling in it. I couldn’t stop touching the dress or keep my eyes off of it. I found something new I loved in it every time I looked at it. Plus, the look on the faces of my support I had brought with me just sealed the deal!”   As for her experience with us, Tori said, “Thanks to my TWD stylist, Meg, I had so much fun trying on so many beautiful dresses! Every time I think about my experience there I smile because I felt really loved and special that day.” ##### 3. Angela Rizzi: a Tinder love story come true! Angela’s fiancé, Maciej, proposed while they were on a romantic holiday in Mexico back in March. By the time they returned to Michigan, the coronavirus pandemic had arrived in full force. As an ICU nurse practitioner, Angela was immediately deployed to work night shifts in a Covid unit. She contracted the virus and became sick, but was fortunate to experience a quick recovery that allowed her to get back to work. ![Angela and Maciej standing together in front of mountains.](https://the-white-dress.com/wp-content/uploads/2020/09/Maciej-and-I-2.jpg) Unfortunately, as a new airline pilot, Maciej was put on furlough, adding stress to their wedding plans. Throughout it all, Angela has been determined to plan a beautiful wedding, without letting fears about Covid or their financial situation interfere with their big day. We were so happy we could relieve one pressure point by helping her find the perfect gown without needing to worry about the price tag! When she came to our store, Angela knew she had found the perfect dress when she tried it on: > “I did the walk to show my guests at the front of the store and when I came back to my fitting room, I stepped right back up on the pedestal and found myself staring into the mirror. I didn’t even realize what I did initially, but I felt really beautiful and did not want to take the dress off! My mom, sister, future sister-in-law and I all cried when I came out in this dress, which I honestly did not expect; however, I had a real bridal moment in this gown, confirming it was the perfect choice!”   ![angela and maciej at a party](https://the-white-dress.com/wp-content/uploads/2020/09/Maciej-and-I-3.jpg) As for her time in our store, we were so delighted to hear that Angela had a wonderful experience, despite the Covid requirements: > “I wanted to take a minute to tell you about how thrilled I was with the entire White Dress experience. Even with all of the COVID restrictions, my guests and I were able to have a very memorable and fun time! All of the staff at TWD was great, but especially my consultant, Mary. She was truly WONDERFUL! I hope you know she is a gem!!”   (Yes, we do know, and we agree!) ##### Yes, our bridal boutique is open! Many brides have been hesitant to search for their dress given the uncertainty of the pandemic. However, we want to reassure all our lovely brides that our store is taking every precaution to keep them and their loved ones safe. This has meant creating [new store policies](about:blank) for the pandemic, but by doing so, we have been able to keep our boutique open. And, despite the uncertainty, now is actually a really good time to look for your wedding dress! It takes months for a wedding gown to be made, as each one is sewn specifically to the bride’s measurements. Brides who are hoping for a Covid-free wedding next summer, but are putting off buying a gown until the pandemic dies down, may not have enough time left to purchase a gown before their wedding. And, once conditions become safe for us all to resume to normal life, we expect a boom of brides booking appointments, which may make it difficult to reserve a slot. So go ahead and book your place today! We would love to help you find your dream dress. --- ### Kristy’s Pick: Trend Spotting at Bridal Market 2024 - **URL:** https://the-white-dress.com/blog/kristys-pick-trend-spotting-at-bridal-market-2024/ - **Description:** The TWD team has already made trips to several bridal markets this year, and we’ve been taking notes on the latest trends in the world of wedding dresses. - **Image:** https://the-white-dress.com/wp-content/uploads/2024/07/Kristy_Pick.jpg - **Modified:** 2025-03-31 #### Our team has been to a few bridal markets in 2024, and here are the top four trends standing out so far. If there’s anything I’ve noticed about bridal fashion from over a decade of owning a boutique, it’s that trends move quickly! Each year my team and I [attend industry bridal shows](https://the-white-dress.com/hot-styles-and-haute-gowns-trend-update-from-bridal-market-2025/) to shop the latest collections, and we’re always keeping our eye out for what’s new. So far, we’ve been to events in Charleston and Chicago, and we’ve been taking notes on all the latest fashion trends in the world of wedding dresses. If you’re dress shopping this year, you probably want to know what to expect from the newest collections—and we have the tea! Below, I’ve picked out a few dresses that my team and I think are perfect examples of some of this year’s bridal fashion trends—but they’re far from the only ones that are on their way to us from designers. The full collections are already starting to arrive, and we have plenty of options for you to look through. So if 2024’s styles match your vibe, pay us a visit and we’ll find the dress that’s truly *you.* In the meantime, you can get your mood board started with some of our favorites. ##### 1.    Clean and simple ![Philippa, featuring an illusion plunge and clean lines.](https://the-white-dress.com/wp-content/uploads/2024/07/Artboard-2TWD_kRISTY-1024x1024.jpg) Sometimes, it can be refreshing to go back to fundamentals. Lots of the dresses we’ve seen so far this year are simple and striking, accentuating silky-smooth fabric with clean lines and subtle detailing. Against such a pristine background, little touches like creative seaming or a tiny row of beads make a big impact. One of our favorites in this style is [Philippa](https://www.lissimon.com/2024-collection/philippa). The dramatic illusion plunge and vertical seams add shape to the sweep of crepe, and are mirrored on the back of the dress in the corset-style boning and long train of decorative buttons. It’s an elegant, timeless look that, paired with an updo and maybe some long gloves, is giving Old Hollywood. ##### 2.    Bishop sleeves ![Phoebe, featuring off-the-shoulder bishop sleeves and floral lace.](https://the-white-dress.com/wp-content/uploads/2024/07/Artboard-1TWD_kRISTY-1024x1024.jpg) Have you, like Anne Shirley of Green Gables, always dreamed of puffed sleeves? You’re in luck this year! We’ve spied bishop sleeves in several 2024 collections so far, and we love their flowy, romantic look. And if you’d like to channel some [fashion-forward *Bridgerton* vibes](https://the-white-dress.com/how-to-choose-a-fandom-wedding-dress/) on your special day, look no further—bishop sleeves started gaining popularity in the 19th century, so you’re right on time. Floaty, flowy [Phoebe](https://www.lissimon.com/2024-collection/phoebe) is the perfect showcase for this kind of good old-fashioned romance. The floral print—flowers are another thing we’ve seen quite a bit of this year!—is cozy and sweet, and the layers of light organza give her an ethereal look that the translucent bishop sleeves take to the next level. And if you get too warm in the sleeves—like, say, dancing at the reception—they’re detachable. ##### 3.    High necklines and modest styles ![Provence, featuring a high lace neckline and sleeves.](https://the-white-dress.com/wp-content/uploads/2024/07/Artboard-3TWD_kRISTY-1024x1024.jpg) Bishop sleeves aren’t the only sleeve trend we’ve noticed. In fact, we’ve noticed more sleeves on dresses across the board, as well as higher necklines, too. This year’s dresses offer plenty of options for brides who prefer to cover up a little more, whether that’s for a chilly fall or winter wedding, for cultural or comfort reasons, or even just because it’s a look that speaks to you. One dress that definitely speaks to us is [Provence](https://www.lissimon.com/2024-collection/provence). The sparkle tulle skirt is a frothy dream, balanced by the sleek and fitted bodice that’s neck-to-wrist lace. The bold floral lace appliqués that cover Provence fit with other bridal trends we’ve seen this year, too, adding texture and depth that contrast with the simplicity of the skirt. ##### 4.    Do both—separate looks for the wedding and reception ![Reese, a short number with off-the-shoulder straps.](https://the-white-dress.com/wp-content/uploads/2024/07/Artboard-4TWD_kRISTY_R-1024x1024.jpg) Weddings are a lot of work. You should be able to have your cake and eat it, too. This year’s trends seem to agree: we’re seeing a lot more options for the dress *after *the dress, so you can cut loose at the reception while still feeling bridal. Two dresses? Why not. You make your own rules. These reception dresses tend to be shorter and lighter, easier to move around in and—if you’re up for it—show a little more skin. They also reflect a lot of the same bridal trends we’ve been seeing in their full-length sisters. Take [Reese](https://www.heirloombridalcompany.com/products/copy-of-willow-dress), for example. The jacquard fabric gives it a clean, elegant look from a distance, but shows off its subtle floral details up close. Vertical seams stand out against the fabric, and paired with pleats and a basque waist give the impression of a corset—while still giving you plenty of room to move. ##### Trendy or timeless, your wedding dress is all about you. Fashions come and go all the time. The latest trends can give us ideas and options, but at the end of the day, your dress is *yours* to choose. After all, you look your best when you’re happy—so at the end of the day, that’s the most important requirement for your dress! That’s also why trying dresses on makes such a difference. Something that didn’t wow you in a picture online or even on the hanger might surprise you when you see it in the mirror—and you can’t fake that say-yes feeling. At The White Dress, we know that wedding dress shopping is almost as special as the day itself, and we’re here to help you find what you’re looking for. Come by our shop and see all the options—the very newest ones, and the classics. [Book an appointment](https://the-white-dress.com/contact/book-your-visit/) with us today! --- ### Hot Styles and Haute Gowns: Trend Update from Bridal Market 2025 - **URL:** https://the-white-dress.com/blog/hot-styles-and-haute-gowns-trend-update-from-bridal-market-2025/ - **Description:** Trending styles at the Bridal Market 2025 have inspired TWD to highlight some amazing dresses in our collection that put the hottest styles front and center for our amazing brides-to-be. - **Image:** https://the-white-dress.com/wp-content/uploads/2025/03/Hot-styles_Haute-Gowns.jpg - **Modified:** 2025-03-31 #### **We’ve returned from the 2025 Bridal Market with all the tea on the latest trends! ** National Bridal Market is the leading bridal tradeshow that takes place twice a year in Chicago. This gathering of designers, planners, retailers, and special-occasion professionals is a great place for trend-spotting. We returned from the March show full of inspiration and ideas for connecting you, our amazing brides-to-be, with perfectly suited, trend-forward dresses to fit any vibe or venue. Here’s the latest info on all the hottest styles we spotted at Bridal Market. We’ll start by catching up on what’s still hot and going strong from recent years. Next, we’ll look at what trends are on fire, bursting on the scene right now. Then, we’ll take a look at some new trends that are heating up in the bridal scene. And, of course, we’ll highlight some fantastic dresses from our collection that showcase a few ways to mix and match these trends to match your ideal aesthetic. ##### **Still Hot: Tested trends that aren’t cooling any time soon** - **Pearls.** Lustrous and luxurious, pearls are absolutely having their moment. From tiny accents to all-over beading, pearls are showing up everywhere.   - **Bows.** You can’t mistake the feminine energy of a well-placed bow. Bows are beautiful and still holding the spotlight. - **Two-in-One Looks.** Detachable trains, detachable sleeves, overskirts, layered dresses, standalone under-dresses, and so many more options! Dresses with two (or more!) looks are getting even more creative as this trend keeps sizzling.  - **Clean Lines.** Minimalistic gowns that feature smooth lines, sleek fabrics, and subtle structure are very popular. These gowns are tried, true, and still oh-so-hot. ##### **Fire: Top trends that are blazing bright this season ** - **The Basque Waist.** This trend has been picking up steam and is now absolutely on fire. Whether dramatically deep or demurely dipped, this V-shaped waistline is incredibly popular for its versatility and flattering shape. - **Brocade/Jacquard.** The textured, full-bodied, richness of fabrics with woven designs are so hot they’re downright molten. From true brocades with raised, embossed designs, to matte-to-gloss woven jacquard, to faux-jacquard printed satin, every and any variation on the theme is featured in gorgeous trend-setting gowns.  - **Colored Florals.**  No shrinking violets here! Colored florals are popping up as accents, as embroidered bodices, and as all-over patters. Tradition with the sweetest little edge of rebellion is just too hot to resist.  - **Strapless/Off-Shoulder.** Strapless gowns and gowns with off-shoulder sleeves/detailing are back! Spaghetti straps have stepped back just a little bit, letting the unadorned shoulders have the spotlight. - **Ivory.** Light and bright, this color is white-hot. This flattering shade is back out in front after being overshadowed by champagne and blush. ##### **Heating Up: New trends on the rise ** - **Trumpet/Mermaid.** The sheath or column dress has dominated the silhouette scene, but the curvy trumpet and mermaid gowns are surfacing with new takes on fitting and flaring. - **Big Ball Gowns. **Ball gowns are filling out and getting poufy! From layered tulle to oversized full brocade skirts, ball gowns are taking up more space and making bigger statements than ever.   - **All-Over Chantilly Lace.**  Grandma would be proud; these lace dresses embrace detailed vintage lace to the max. Millie Bobby Brown Bongiovi brought this trend into the spotlight with her incredible lace wedding gown. Here are a few designs from The White Dress’s collection that combine the hottest trends in to haute gowns! ##### **Clean Lines and a Big Bow: Betty is a trailblazer** ![Betty bridal gown](https://the-white-dress.com/wp-content/uploads/2025/03/betty.png) Sleek bodice, simple lines, check! [Betty](https://allurebridals.com/dresses/allure-bridals-dresses/a1311/?searchid=1461056) features a striking Mikado bodice with slightly scooped neckline. Subtle structure, check! We adore the way this structured bodice ends in a basque waist before blossoming into a full tulle skirt. Graceful silhouette, check! This dress is finished off by a sweeping chapel train adorned with a perfect row of fabric covered buttons. Need one final trend to top it off? Betty has a perfect statement bow at the end of the corset-laced bodice, adding a touch of whimsy to this clean, clear, minimalistic dream dress. ##### **Basque Waist and Big Ballgown: Edwina is a showstopper** ![edwina](https://the-white-dress.com/wp-content/uploads/2025/03/edwina.png) Perfectly poufy, this fantastically layered tulle and lace ballgown takes our breath away. This Allure Romance dress has a Basque waist of the demure dip variety, lengthening the lines of the bodice just enough to highlight the perfect sweetheart neckline. Lace applique adds texture, interest, and an extra dash of romance to the bodice. [Edwina](https://the-white-dress.com/dress/edwina/) is no wallflower, this dress takes center stage, all pouf and poise. ##### **Colored Florals and Off-shoulder: Phoebe Jane is a phenomenon** ![phoebe jane dress](https://the-white-dress.com/wp-content/uploads/2025/03/p-jane.png) Flowing organza with a delicate, colored floral print is perfectly idyllic on this Lis Simon gown. The off-shoulder sleeves add a romantic sensibility to this design taking it from sweet to singular. (Bonus: the sleeves are removable for a 2-in-1 look!) The simplicity of natural waistline and gently dipped neckline add to the subtle appeal and you-have-to-look-again appeal of this gown. Never underestimate [Phobe Jane](https://the-white-dress.com/dress/phoebe-jane/), this is a dress that will have the last word in trending gowns and classic bridal fashion. ##### **Brocade and Strapless: Nikola is a trendsetter** ![nikola dress](https://the-white-dress.com/wp-content/uploads/2025/03/nikola.png) If texture is the name of the game, [Nikola](https://the-white-dress.com/dress/nikola/) is playing to win. This Allure Bridal dress boasts a raised floral pattern in champagne on ivory that is instantly eye-catching, and the draping of this rich fabric is lush and attention-holding. The pointed sweetheart neckline of the wrapped bodice is flattering and the folds of the skirt falling away from natural waistline draw attention to the daring thigh-high slit. (Don’t worry, this can be tacked to a lower level to suite each bride’s individual preferences!) This dress leads the dancing from the center of the floor, Nikola is a vision of confidence and charm. ##### **Allover Lace and Trumpet: Bonnie is a new standard** ![Bonnie dress](https://the-white-dress.com/wp-content/uploads/2025/03/Bonnie.png) This incredible Allure Bridals creation is a glorious trumpet with a subtle, scooped neckline, delicate straps, and covered all over in Alencon lace. The lace overlay gives a vintage nod to this red-carpet worthy design. From the structured bodice to the fitted hips to the sweeping skirt that pools behind the bride in a chapel train, [Bonnie](https://allurebridals.com/dresses/allure-bridals-dresses/a1316/?searchid=1461052) takes the trends and transforms them into an absolute classic. This dress all comes together in perfect harmony, elevating the standard for trend-forward gowns. ##### **Shop the latest bridal trends at The White Dress in Brighton, MI!** Any of these trends can be tailored to your bridal aesthetic, [so don’t wait to book your bridal appointment with us](https://the-white-dress.com/contact/book-your-visit/) so our TWD-ettes can help you find your perfect dress in your unique style. We’re excited for you to see our dresses in person. Our selection is unmatched and most of our dresses can be customized to suite the vision you have of your ideal dress for your big day. --- ### Decadence and Passion at TWD: Allure Romance Collection Spotlight - **URL:** https://the-white-dress.com/blog/decadence-and-passion-at-twd-allure-romance-collection-spotlight/ - **Description:** TWD is excited to announce that we have a new collection from one of our favorite designers: Allure Romance! - **Image:** https://the-white-dress.com/wp-content/uploads/2025/02/allure_blog.png - **Modified:** 2025-02-28 #### TWD is excited to announce that we have a new collection from one of our favorite designers: Allure Romance! Bridal is an amazing world to work in. We’re constantly surrounded by love, passion, beauty, and excitement. Brides-to-be are brimming with all this goodness, and so are our wedding dress designers. We are thrilled that we get to connect with designers worldwide who create quality gowns that we can share with you, our fabulous brides. We choose the designers we work with for their remarkable designs and one-of-a-kind style. Our select group of bridal brands allows us to offer our brides a variety of wedding dresses tailored to your style, aesthetic, and budget. One of our long-time designer partners has been Allure Bridal. This U.S. based, family-owned, designer grew out of a local bridal salon in Tennessee to become a world-renowned creator of quality wedding gowns. Allure is celebrated for producing dresses with beautiful detail using ethically sourced materials and excellent crafting. We are so excited to bring a new collection from this fantastic designer to our boutique! Allure Romance offers luxurious, handcrafted, designer wedding gowns at an attainable price point. The collection has already made a big splash at TWD and we can’t wait to share more of these fantastic dresses with our beautiful brides-to-be! Allure always embraces variety in their collections, and Allure Romance is no exception—there is a style and silhouette to suite everybody. Take a look below at some highlights of the new gowns! ##### Couture Fairytale: [Edwina](https://allurebridals.com/dresses/allure-romance-dresses/r3815/) ![Edwina](https://the-white-dress.com/wp-content/uploads/2025/02/Edwina-1.png) Full of enchantment and timelessness, this gown is for the bride who wants to embrace her inner storybook princess. The trendy Basque waist bodice is wrapped in delicate floral Alençon lace that traces the sweetheart neckline and adorns the slender spaghetti straps that delicately frame the shoulders. Tendrils of lace flow into a cascade of airy, weightless tulle that creates a full ballgown skirt. This gown reinvents tradition with a modern fantasy twist. As you wish. ##### Starlight Reverie: [Ari](https://allurebridals.com/dresses/allure-romance-dresses/r3808/) ![Ari](https://the-white-dress.com/wp-content/uploads/2025/02/Ari-1.png) The magic is in the details of this shimmering, impossibly fluid gown. The sheer bodice backed with champagne illusion is adorned with iridescent lace appliques covered in delicate sequins and hand beading. The flowing chapel train is semi-translucent and dances with every step. Neither too opulent nor too simple, this gown is for a bride in her celestial era. And what do stars do? They shine. ##### Balletic Poise: [Bethannie](https://allurebridals.com/dresses/allure-romance-dresses/r3807/) ![Bethannie](https://the-white-dress.com/wp-content/uploads/2025/02/Bethannie.png) Contrasting textures of structured sleek Mikado and gossamer tulle pair perfectly in this elegant ballgown. The bodice is refined and architectural with a contemporary scooped neckline and sophisticated tapered straps that frame deep side slits lined with invisible illusion. The full, floating tulle skirt is light and whimsical while still being poised and elegant. This bride is a dancer at heart, celebrating the art of movement through a simple yet romantic silhouette. Whatever you feel, just dance it. ##### Regal Minimalism: [Kirah](https://allurebridals.com/collections/bridal/allure-romance/r3715/) ![Kirah](https://the-white-dress.com/wp-content/uploads/2025/02/Kirah-1.png) Pure, luxurious, simplicity. This strapless Mikado gown is entirely sumptuous, clean, flowing lines. This regal dress is for the minimalist bride that is queen of her domain. Beyond classic ivory, this gown dares to redefine bridal color with Sea Glass, an enigmatic pale green-gray, and Periwinkle, a hushed gray-blue-purple. Each shade is subtle, striking, and redefines tradition in its own image. Long live the queen. ##### Graceful Ambition: [Giada](https://allurebridals.com/r3661/) ![Giada](https://the-white-dress.com/wp-content/uploads/2025/02/Giada.png) Polished, sleek, and romantic, this modern sheath gown is lavish and figure skimming with a nod to debutante elegance. The sheer illusion bodice has a subtly scooped neckline and is covered in rich botanical appliqued lace and hand stitched pearlescent beading. The deeply scooped back is fully sheer lace with dipping to a point as the fabric covered buttons continue down to the edge of the train. And speaking of the train, it is a highlight of this incredible gown! The lace insets unfurl between the folds of the chapel train and trail behind in a breathtaking display of artistry. Charmed, I’m sure. ##### Sensual Refinement: [Kailani](https://allurebridals.com/dresses/allure-romance/3450/) ![Kailani](https://the-white-dress.com/wp-content/uploads/2025/02/Kailani.png) Crepe and lace, where could you go wrong? This gorgeous sheath gown is sophisticated and enchanting, for the bride who dreams of the spires of Rome or Milan. The bodice is crafted of floral lace applique with a plunging illusion neckline and an even deeper scoop in the back, held up by delicate spaghetti straps. The lace meets the crepe at the waistline and trails over the hips giving way to the elegant swath of slender skirt. A subtle chapel train edged with the same elegant floral lace detail as the bodice pools behind the gown. The textures and detail come together to form an elevated, sensual experience for the wearer. Bellissima, signorina. ##### Floral Poise: [Norah](https://allurebridals.com/dresses/allure-romance/3400/) ![](https://the-white-dress.com/wp-content/uploads/2025/02/Norah-1.png) Bouquets of flowers sprinkle across the skirt and train of this A-line gown. The delicate straps and illusion plunge neckline play with the sweet and spicy feel of this dress. A bride in this dress knows exactly what she wants and isn’t afraid to go after it. Buck tradition in black, or embrace tradition with a classic ivory and champagne or meet in the middle with a bold mocha and nude. No matter which version of this gown a bride chooses, the design embodies poise and charm. Remember, you’re the one who can fill the world with sunshine. ##### Sweet Confidence:  [Elly](https://allurebridals.com/dresses/allure-romance/3265/) (available in straight and plus size) ![Elly](https://the-white-dress.com/wp-content/uploads/2025/02/Elly.png) This lace studded gown blooms into a flattering shape that embraces multiple body types. Lace with exquisite trailing detail covers the bodice and illusion neckline dipping into a deep scooped sheer back that adds a little daring edge to this romantic confection of a dress. This bride exudes quiet confidence, polished but not fussy, sweet but never overdone, the epitome grace. A ballgown for the modern romantic. Here’s looking at you, kid. ##### Experience the latest collection firsthand. The Allure Romance Collection is a beautiful addition to our selection of gowns by Allure Bridal, which is one of our most requested designers due to their delightful combination of decadence and romance. Did one of these dresses catch your eye? Allure Romance gowns are even more stunning in person, [so book your bridal appointment with us](https://the-white-dress.com/contact/book-your-visit/) to see the dresses for yourself! Our TWD-ettes are looking forward to showcasing our dresses and giving you a chance to experience the beauty and artistry of Allure Romance first hand. --- ### We Can’t Help Falling in Love… during TWD’s Love Story Contest! - **URL:** https://the-white-dress.com/blog/we-cant-help-falling-in-love-during-twds-love-story-contest/ - **Description:** Get to know more about our Love Story Giveaway Contest where brides-to-be share their stories of love and engagement with the TWD community - **Image:** https://the-white-dress.com/wp-content/uploads/2025/02/love_story.png - **Modified:** 2025-02-04 #### **Your love is beautiful, and we want to celebrate it! We’re giving one lucky bride-to-be a special prize for sharing your love story.** We just love a good love story. Romance is captivating whether it’s in a movie, book or song. From a sweet romantic comedy to a spicy enemies-to-lovers saga, we are down for it all. We are holding our breath for the moment love is declared and sealed with a ring. From the “yes” to the “I do” we want to hear it all!  You too? If you’re anything like us, we bet that from the moment that ring slid onto your finger, you’ve been bursting with excitement to tell anyone who will listen that you’re engaged. The sparkle on your finger is a constant reminder that you have a love story to tell! Since we love these stories, we’re calling on you, our fabulous brides-to-be, to share your love story with us. Enter our Love Story Giveaway Contest for a chance to win 50% (up to $750) off your wedding dress! ![Bride and groom on a balcony in the dard](https://the-white-dress.com/wp-content/uploads/2025/02/11.png) ##### **Who is this for?** Engaged brides-to-be planning a Fall 2025 or 2026 wedding. You can’t rush quality. Our beautiful designer dresses take time to be made for your brides and we want to ensure you have enough time for your wedding dress to be made, delivered and fitted.  ##### **How do I enter?** You can enter our Love Story Giveaway Contest February 1-13, 2025 by [filling out the form](https://forms.gle/Du2prqKFsTkjSDvVA) and sharing your story! We want to know how you and your fiancée met, how long you’ve been together, why you want to be considered for the contest, and, of course, your proposal story.  ##### **How will you select a winner?** The TWD-ettes will read all the stories and our top three favorites will be announced during a Valentine’s Day Instagram LIVE on February 14, 2025 at 4:30 PM. Our followers will vote on a favorite love story from February 25-28, 2025. If you want to vote for your story, make sure you’re following us on Instagram, and have your family and friends do so too so they can vote for you! The story with the most votes will win a bride-to-be our fantastic prize! ##### **When will the winner be announced?** We will host the Love Story Giveaway Contest LIVE on Instagram on March 5, 2025 at 6:30 PM to announce the winner. Make sure you tune in! ##### **How does the winner claim the prize?** Our winner will have from March 6, 2025 until May 31, 2025 to purchase a dress and receive 50% off the cost of the dress (up to $750).  We are so excited to hear the delightful, sweet, beautiful and fun stories that our fabulous brides-to-be will have to share with us!  You can enter any time between February 1st and February 13th to win, so don’t miss out! ##### **Gowns for every bride** The White Dress carries a wide variety of dresses in our store. We stock styles, including plus size dresses, from top bridal designers like Lis Simon, Lillian West, and Adore by Justin Alexander. Here are some of our top picks from the look book that you can see in person when you visit the boutique. ##### **Lovely in Lace** ![Harlow lace wedding dress](https://the-white-dress.com/wp-content/uploads/2025/02/21.png) Unique lace and sheer tulle make this sheath gown a dream come true for the bohemian bride. [Harlowe](https://the-white-dress.com/dress/harlowe/) is sweet and bold in equal measure, with a sheer halter bodice overlaid with beautiful flowers, vines and leaves in a laser cut lace detail that frames the waist and trails down the back of the dress into a gorgeous tulle and lace chapel train. We can imagine this bride saying “I do” under a trellis of fairy lights and late summer roses during an outdoor sunset ceremony. ##### **Fabulous in Florals** ![Phoebe Jane floral wedding dress](https://the-white-dress.com/wp-content/uploads/2025/02/31.png) For the die-hard romantic bride who likes to flout tradition a teeny-tiny bit, [Phoebe Jane](https://the-white-dress.com/dress/phoebe-jane/) is just right. This glorious Lis Simon gown brings colored florals into a classic organza gown. The spring pattern with subtle pinks and greens shows off the flowing nature of the sheer organza. The bodice has a contemporary dipped neckline and spaghetti straps with detachable off-shoulder blouson sleeves that add another dash of romance to this lovely dress. The illusion chapel train flows down from a scooped back accented by fabric covered buttons. We can picture a bride in this dress starting a new tradition in a historic mansion venue, dancing the night away under crystal chandeliers to Taylor Swift’s *Lover* album on vinyl. ##### **Sophisticated in Satin** ![Classy Rey wedding dress](https://the-white-dress.com/wp-content/uploads/2025/02/41.png) [Rey](https://the-white-dress.com/dress/rey/) is classy, daring, and irresistible. This incredibly flattering gown is a modern classic: deceptively simple, with a twist. Rich matte textured satin, draped bodice, off shoulder, deep sweetheart neckline, a spicy slit and even pockets (!!)—this dress from Adore by Justin Alexander has it all. The bride who enjoys the little details will be thrilled that this dress has buttons that travel all the way from the bodice to the end of the generous chapel length train. You can check out our [online look book](https://the-white-dress.com/wedding-dresses/) where we have photos and details of our in-store dresses. You can search by silhouette, fabric, or designer, or just browse through the collection to see which dresses fit your personal style and wedding aesthetic. That way you’ll have an idea of what you want to see in person when you win! ##### **The contest details, one more time:** - The contest** opens** on February 1st, 2025 - The contest will** close** on February 13th, 2025 - The top three finalists will be **announced on Instagram Live** on February 14th, 2025 at 4:30 PM - **Voting** for a favorite love story will be on Instagram February 25th -February 28th, 2025 (You can vote, too, if you follow us on Instagram). - The winning love story will be **announced on Instagram Live** on March 5th, 2025 at 6:30 PM - Our **winner** will need to purchase a wedding dress between March 6th and May 31st, 2025 to receive the prize ##### **Ready to book your appointment?** Although there’s only one contest winner, we know all of our beautiful brides-to-be have won the heart of someone special. Your love story is worth celebrating and we are here to help you! You can [book an appointment](https://the-white-dress.com/contact/book-your-visit/) to visit the boutique and experience our bridal collection in person. Our TWD-ettes will be there to assist you with finding the ideal dress for your big day!  ![The TWD-ettes team](https://the-white-dress.com/wp-content/uploads/2025/02/51.png) We can answer your burning questions about our dresses and the collection, so please reach out if you need anything at all!  We hope to see you at The White Dress very soon! --- ### Start 2025 in Style! Grab Your Ticket to our Glam & Gown Event. - **URL:** https://the-white-dress.com/blog/start-2025-in-style-grab-your-ticket-to-our-glam-gown-event/ - **Description:** Glam & Gown Event at The White Dress is a chance to pamper yourself and shop for your wedding day look at the same time. - **Image:** https://the-white-dress.com/wp-content/uploads/2024/12/Start-2025-in-StyleGrab-Your-Ticket-to-our-Glam-Gown-Event.png - **Modified:** 2024-12-20 **Turn your dress shopping and makeup trial into a party! We’ll be having fun at The White Dress Bridal Boutique on January 11****th**** for our Glam & Gown Event.** New year, new bride-to-be! This is a spectacular time to be planning your special day because The White Dress is kicking off the New Year with a dazzling event on January 11th. Glam & Gown gives you exclusive access to stylists and beauty services with The White Dress and [Brie Artistry](https://brieartistry.com/), an on location hair and makeup service! On top of bringing some fabulous professionals together to help you achieve your ideal wedding day look, we’ll have swag bags, treats, a DIY flower bouquet bar, and a signature drink for brides who join us for Glam & Gown.  **Your $150 ticket gets you:** - $100 off your wedding gown - 60 minute mini hair and makeup trial from BrieArtistry (valued at $170) - Light snacks  - A signature drink - Flower Bouquet bar to build your own take-home bouquet - Bridal swag bag with a wedding day emergency kit, a TWD tumbler, among other fun items! AND We will have a permanent jewelry stylist at the boutique for our event courtesy of Lolly Ella. If you choose to purchase a bracelet, you’ll get one free charm from TWD!  Lolly Ella will be around all day for any guest to partake in the fun! You’ll have your mini hair and makeup tutorial first, then one of our TWD-ettes will connect with you and guide you through the bridal appointment. But don’t worry, we won’t rush you. You’ll get a chance to browse, check out the flowers, taste our signature drink, and get that permanent bracelet you’ve been eyeing! We know that planning your wedding can be a lot! Come kick back, relax, and enjoy yourself while shopping for the perfect ensemble for your big day while we help you find dresses that suit your ideal wedding aesthetic. If you want an event to feel pampered while you’re trying out hair and makeup, feel supported while you’re trying on dresses, and have fun at the same time, Glam & Gown is for you!  We have an amazing collection of gowns at our boutique and we add new dresses from our designers all the time. We’re excited to highlight a few options you can see in person at The White Dress during Glam & Gown! ##### **Statuesque & Stunning: Contemporary details elevate this modern style** ![Camry wedding dress](https://the-white-dress.com/wp-content/uploads/2024/12/1-Camry.png) [**Camry**](https://the-white-dress.com/dress/camry/) is a contemporary twist on the modern trumpet wedding gown. Everything about this dress by Allure Bridal is statuesque, from the long lithe lines to the way the fabric catches the light like Italian marble. The pointed sweetheart neckline of this strapless gown is on trend and the sweep of the chapel train behind the sleek silhouette is oh so modern. Crossed draping on the bodice highlights the natural waist and enhances curves. Fabric covered buttons trail down the back to the end of the train for just a hint of vintage wedding couture. The sophisticated pearlescent sheen of the Mikado fabric adds just a little extra glow to this minimalistic design.  Orchids, topiary, and crystal on crisp white linens at an ivy-covered vintage country club venue has the contemporary modern blend that would suit a bride wearing this stunning gown.    ##### **Daring & Delightful: A haute take on a brilliant black wedding dress  ** ![Sirius wedding dress](https://the-white-dress.com/wp-content/uploads/2024/12/2-Sirius.png) Black tulle and lace on a wedding gown defy tradition just enough to make [**Sirius**](https://the-white-dress.com/dress/sirius/) a real star. Audacious is the vibe of this dress. The draping of the layered skirt feels moody and mysterious, while the exposed boning and black lace hint at a boudoir inspiration. This incredible ball gown by Abella uses a classic lace overlay in a very contemporary way with scaled up botanical lace applique on sheer tulle covering the entire dress. The structured bodice, off the shoulder draped sleeves, and full skirt with a cathedral train are lush and romantic. We picture a castle or manor house venue with deep red poppies and tapestry table runners complementing the dark fantasy aesthetic of this delightful gown for the daringly romantic bride. ##### **Glorious & Glittering: Incredible silver beading makes this gown effervescent ** ![Gaia wedding dress](https://the-white-dress.com/wp-content/uploads/2024/12/3-Gaia.png) Showstopping sparkle is the first impression [**Gaia**](https://the-white-dress.com/dress/gaia/) makes. This Abella dress is brilliant, sensual, exuberant, and graceful. Glittering silver beads cover every inch of the sheer fabric of the gown, creating a mesmerizing, effervescent effect. A deep “v” back mirrors the neckline for a current and chic bodice. The A-line skirt flows out into a generous cathedral train that shimmers with every step. Light catches this dress in every direction keeping the spotlight on the bride at all times. A bride in this dress would be glorious in any setting and we envision a sunset rooftop ceremony with luxe lighting and skyline views making this bride the shining center of her own world. ##### **Blossoming & Brilliant: Lace, tulle, sequins, charm, and *****je ne sais quoi*** ![Renee wedding dress](https://the-white-dress.com/wp-content/uploads/2024/12/4-Renee.png) [**Renee**](https://the-white-dress.com/dress/renee/) is an elegant, sensuous, and contemporary reimagining of the classic lace and sequins wedding gown. This Adore by Justin Alexander dress feels fresh, romantic, and just a bit daring. The sheer bodice and bare back are adorned with sequin-studded lace that cascades down onto the layered tulle skirt, which creates a brilliant interplay of texture and transparency. Fabric covered buttons at the back and generous chapel train in tulle continues the romantic feel of this dress. Altogether, this gown has that little something extra that just makes it brilliant. A glamorous venue with just a hint of vintage, like the Fillmore Detroit, with overflowing wild rose bouquets, gold accents, and *all* the candles, would suit a bride in this dreamy, blossoming gown.  ##### **Minimal & Mesmerizing: A contemporary ball gown with class and elegance** ![Flora wedding dress](https://the-white-dress.com/wp-content/uploads/2024/12/5-Flora.png) This Abella gown has rich texture and a lustrous feel thanks to the rich Shantung fabric that infuses this minimalist ballgown with an enchanting quality. [**Flora**](https://the-white-dress.com/dress/flora/) is luxurious on every level. The scoop of the bodice rises to a contemporary peaked neckline and drops into an elegant and trendy Basque waist. Exposed boning highlights the structure of the bodice and disappears into a sweeping bias cut skirt. The incredible texture and drape of fabric is perfect for the cut of this full skirt and graceful cathedral train interrupted only by the line of fabric covered buttons making their way down from the bodice. Absolutely mesmerizing simplicity. The sophisticated minimalist bride in this dress couldn’t possibly go wrong surrounded by natural greenery and the simple elegance of natural light. We picture this bride walking down the aisle in a venue like Planterra Conservatory’s glass house with a bouquet of cala lilies.  ##### **Join us to relax, shop and enjoy yourself at Glam & Gown on January 11****th****! ** Your ideal dress is out there and our TWD-ettes are excited to help you find it. And what better way to enjoy your bridal experience than glamming it up with the stylists from Brie Artistry?  Our Glam & Gown event is going to be a fun and relaxed way for you to plan for your special day, and celebrate YOU. Build a lovely bouquet, try our signature drink, grab a snack, purchase that permanent bracelet (or anklet?!) that you’ve been thinking about, take home a swag bag, and, to top it all off, save money on your dress! We don’t want you to miss... --- ### December Celebrations! TWD’s Anniversary & Stella York Plus-Size Trunk Show! - **URL:** https://the-white-dress.com/blog/twds-anniversary-stella-york-plus-size-trunk-show/ - **Description:** Celebrate Plus Size Brides and The White Dress’s 13th Anniversary this December with a Stella York trunk show and exclusive sales. - **Image:** https://the-white-dress.com/wp-content/uploads/2024/12/December-Celebrations-TWDs-Anniversary-Stella-York-Plus-Size-Trunk-Show.png - **Modified:** 2024-12-02 **All month long we’ll be celebrating the 13th anniversary of The White Dress! AND we’re throwing a Stella York Plus-Size Trunk Show on Dec 6th & 7th.** The holiday season is here! December celebrations abound as we wrap up this year and anticipate the new year ahead. Here at The White Dress, we are excited to join in the holiday celebrations with YOU, our fabulous brides. And we have two wonderful ways to join in the holiday cheer this year. First of all, this December is our lucky 13th anniversary! The White Dress bridal boutique opened our doors in December 2011 and now we’re a plucky teenage small business. TWD and our TWD-ettes have had the pleasure of serving thousands of brides in our beautiful space, and we are looking forward to serving thousands more in the years to come. We want to share the celebration with you, so we’re hosting an anniversary sale all month long! Brides who shop with us this December will have access to our anniversary sale offers: - Every bride that orders her wedding dress is entered into a drawing to win $500 off their wedding dress! - The sample sale will be an EXTRA 13% off - All brides who say yes to their dress this month will get a FREE pair of Bride earrings! Our next celebration is coming up soon! We are hosting a trunk show for our magnificent Plus Size brides this December 6th and 7th with [Stella York](https://the-white-dress.com/products/stella-york/). For two days we will have brand-new dresses from the designer in sizes 20-34 to complement our extensive plus size collection. Our TWD-ettes love styling our Plus Size Brides and we can’t wait to celebrate YOU with 10% off trunk show dresses! Curious if this event is something you want to experience? Keep reading to learn more! ##### Trunk Shows for our Fantastic Plus Size Brides Trunk shows are special events that showcase new dresses from designers. Our [trunk show article](https://the-white-dress.com/what-is-a-trunk-show-the-bridal-insider-event-you-dont-want-to-miss/) answers a lot of questions about how these fun events work. If you are dreaming of a specific aesthetic, or are specifically interested in one of the designers we stock at the boutique, a trunk show is a perfect time to visit. We believe that every bride should have a wonderful bridal experience. We stock many size inclusive and plus size wedding dresses at The White Dress and we want you to enjoy trying on dresses and have fun with your entourage at your dress appointment. If you’d like to know what to expect at The White Dress when you visit us for your bridal session or our Trunk Show, check out our [Tips for Plus Size Brides](https://the-white-dress.com/5-wedding-dress-shopping-tips-for-plus-sized-brides/) article on the blog. We hope you’ll join us! We’re excited to give you a sneak peek at some of the dresses that we don’t have at TWD every day! Book your visit so you can see the stunning Trunk Show featuring Stella York Plus Size dresses for yourself. ##### Sparkling Diva: Multi-layered beaded gown that glimmers and glows ![Sparkling Diva wedding dress, multi-layered beaded gown that glimmers and glows](https://the-white-dress.com/wp-content/uploads/2024/12/1.png) Glittering and gorgeous, this dress is fashion forward, flirty, and fun. The sheer bodice is covered in shimmering sheet lace and beading. The deep v neck and side v detail create a mesmerizing interplay with the layered French tulle. But the glamor doesn’t stop there, trails of tiny sparkling beads adorn the A-line skirt from the waist twinkling all the way to the train. This transforms the gown from fairy lights to fireworks, a triumph for the fashionista bride. We can picture a diva bride holding the spotlight in this beautiful ensemble as she walks down the aisle in a Theatre venue. We can also picture her sweeping the dancefloor as the happy couple perform a choreographed ‘dancing-with-the-stars’ inspired first dance! ##### Lavish Bombshell: Richly detailed gown with old Hollywood elegance ![Lavish Bombshell wedding dress: Richly detailed gown with old Hollywood elegance](https://the-white-dress.com/wp-content/uploads/2024/12/2.png) You simply cannot go wrong with this alluring gown. Lace studded tulle is on-trend and the cut of the dress plays up the lustrous 3D floral lace with intricate beading for a contemporary yet iconic style. The fit-and-flare silhouette is ideal for curves, the structured bodice and deep sweetheart neckline are sophisticated and sensual. Beads, lace and tulle cascade into a sweeping mermaid style train, highlighting the silhouette of the dress. This gown has all kinds of old-Hollywood opulence packed into a shimmering luxe dress that can make any bride embrace her bombshell status. We imagine this bride and her special someone posing for Red Carpet style pictures under the lights of a lavish movie palace, like Detroit’s FOX Theatre. ##### Goddess of Glamor: Classical and sleek, this chiffon gown rejoices over curves ![Goddess of Glamor wedding dress: Classical and sleek, this chiffon gown rejoices over curves](https://the-white-dress.com/wp-content/uploads/2024/12/3.png) Idol status is within reach for the bride in this opulent chiffon gown. The rich fabric feels extravagant and the drape is 100% luxurious. The scoop neck with a boned bodice gives this flowing dress a little bit of structure that holds the graceful skirt and echoing long sleeves in perfect balance. The high slit provides a more contemporary flair for the bride ready to step out in all her glory. Detachable sleeves can be on or off shoulder to play up the flowing feel or be removed to place the emphasis on the minimalist bodice and opulent skirt.  The fabric embraces curves with a sleek flowing texture for consistent elegance. No matter which variation, this glamorous gown will bring out the inner goddess in the bride that selects it. We envision a bride in this dress enjoying an intimate evening vineyard ceremony and embracing her divinity in an outdoor reception under the stars. ##### Luxe Minimalist: This satin stunner is simply fabulous, darling ![Luxe Minimalist wedding dress: This satin stunner is simply fabulous, darling](https://the-white-dress.com/wp-content/uploads/2024/12/4.png) Graceful, sumptuous, timeless, and chic all describe this fabulous gown. For the minimalist bride who loves the romance of a ball gown, this dress is the perfect blend of simplicity and luxury. Matte satin has a soft sheen that is expertly crafted into a classic ball gown silhouette. The daring v neckline is contemporary, the bare back is trendy, and the deep box pleats lean into an old-world feeling. And to add just that little extra, a perfect line of fabric covered buttons runs from the waist to the very end of the train. This gown is truly stunning. We can picture our minimalist bride embracing the luxury of lush greenery, live plants, and enchanting lighting for a December wedding in the Meijer Gardens Palm House. ##### Rose Queen: floral lace and exposed boning are romantic and dreamy ![Rose Queen wedding dress: floral lace and exposed boning are romantic and dreamy](https://the-white-dress.com/wp-content/uploads/2024/12/5.png) Whimsical floral cutouts, gliding crepe, and trendy exposed boning, what could be more romantic? This dress is both structured and flowing, a vision of lace and crepe. The square neckline, sheer bodice, exposed boning, and sleek spaghetti straps hint at a vintage boudoir inspiration. Floral lace is the standout feature of this dreamy gown, decorating the sheer bodice, detailing the sleek waistline, and then the chic column skirt drifts into a light and airy lace chapel train. Curvy brides will love the way the flattering scooped back brings the minimal straps and structured bodice together into perfect, figure-embracing harmony. We expect to see a bride in this gown posing for her wedding photos on a vintage Carousel showered by rose petals. ##### Enchanting Sophisticate: Lustrous... --- ### Where is all the cute wedding hair? - **URL:** https://the-white-dress.com/blog/where-is-all-the-cute-wedding-hair/ - **Description:** I found it! While casually checking out the latest from The Knot, I happened to spot the most gorgeous hair inspiration photos for your wedding - **Image:** https://the-white-dress.com/wp-content/uploads/2011/12/Hair-Photo-The-Knot1.jpg - **Modified:** 2024-11-26 Written by: Kristy Where, you ask?  Well, I found it!  While casually checking out the latest from The Knot, I happened to spot the most gorgeous hair inspiration photos for your wedding.  (Or for those of us post-wedding, for any other special occasion!)  So, stop jibber-jabbering already, right?  Mmm, k.  Here goes. Oh, and all photo credits go to [The Knot](http://www.theknot.com/). First, the photo that caught my eye.  I just love the idea of incorporating a casual element, like a braid, in such a fancy pants way!  And I have heard more than one bride tell me she has been thinking about a braid in her hair for her big day.  (You know who you are, lovelies!) ![](https://the-white-dress.com/wp-content/uploads/2011/12/Hair-Photo-The-Knot1.jpg) {Love the braid!} Next up, a total 180 – the glam shoot.  I love the simplicity of this look.  And I love the fact that it reminds me of having your hair done whilst listening to Ella’s soothing voice as you prep for your big day.  Pretty scene, no?  (And yes, Ella Fitzgerald and I are on a first name basis.) ![](https://the-white-dress.com/wp-content/uploads/2011/12/Hair-Photo-2-The-Knot.jpg) {Oooooh, soft waves.} Ok ladies, I’d say the long and low side pony is another frequently requested look for a bride’s big day.  And for a good reason – it is so pretty!  It is fun, yet elegant.  And this inspiration photo is probably my favorite side pony ‘do. ![](https://the-white-dress.com/wp-content/uploads/2011/12/Hair-Photo-3-The-Knot.jpg) {Sigh.  Gorgeous.}  Ready for romance?  Then, here is a way to infuse that romantic look into your hair.  This inspiration photo features curls that are loosely tucked under.  Is it just me or does this model remind you of Juliette?  (You know, of Romeo and Juliette?) ![](https://the-white-dress.com/wp-content/uploads/2011/12/Hair-Photo-4-The-Knot.jpg) {This is pure hair romance!}  Now onto one that I have a personal affection for – a curly hairstyle!  If you have curly hair like I do, you totally understand how hard it can be to figure out how to make your hair: 1) Not be frizzy for your big day; 2) Make it look schmancy; and 3) Make it still look like yourself!  I think this look could work to accomplish all three of these goals.  Ok, I am off my soapbox now.  Let’s take a peek. ![](https://the-white-dress.com/wp-content/uploads/2011/12/Hair-Photo-5-The-Knot.jpg) {Loooove it!  And that cute headband/hair bling doesn’t hurt either!} And to end this short lil’ post – another braid!  This look totally reminds me of the perfect destination wedding look.  Or if you are going uber casual.  Or if you are going uber formal.  Hey, you are the bride – rock what you want!  Any which way, this inspiration look is fab.u.lous. ![](https://the-white-dress.com/wp-content/uploads/2011/12/Hair-Photo-6-The-Knot.jpg) {Beautiful braid + hair flower.  Fun!} Well, my friends, we could spend hours swooning over lovely hair photos, but I guess we should stop for now.  But do tell – what’s your favorite look? --- ### A Bride is Never Fully Dressed without her Bridesmaids (Part Two) - **URL:** https://the-white-dress.com/blog/a-bride-is-never-fully-dressed-without-her-bridesmaids-part-two/ - **Description:** Bridesmaid dresses have one simple thing in common - they are simple dresses yet still unique in style. This makes them more like a blank canvas so it is easy to add some funky fashion flair! Shop bridesmaid dresses at The White Dress! - **Image:** https://the-white-dress.com/wp-content/uploads/2012/03/Feature-2.jpg - **Modified:** 2024-11-26 Written by: Alek Are you ready for Round Two?  Good, cause I am too!  In the first part of this series, we chatted about some of the different ways to make your [bridesmaids](https://the-white-dress.com/our-styles/our-bridesmaid-dresses/) look fabulous on your big day.  Now, we are going to delve into a *little bit *more creativity – so let’s get to it! **Patterns and Prints** If you are looking for something even a little more diverse than just varying colors and shades and style of dresses, how about mixing in some patterns?!  Though it may not be the look that every bride is seeking, it is definitely worth trying if you are even a *teensy* bit curious.  A small flowered pattern on a light sundress can be a wonderful addition to an outdoor wedding. ![](https://the-white-dress.com/wp-content/uploads/2012/03/Patterns-Green-Wedding-Shoes.jpg) {A perfectly patterned look.  Photo credit [here](http://greenweddingshoes.com/handmade-washington-farm-wedding-lindsay-mitch/).} ![](https://the-white-dress.com/wp-content/uploads/2012/03/Stripes.jpg) {A fabulous stripe can give you a preppy look.} ![](https://the-white-dress.com/wp-content/uploads/2012/03/Patterns-Manolo-Brides-Blog.jpg) {Lovely patterns in a row. Photo credit [here](http://greenweddingshoes.com/bridesmaids-blog-tour-stylish-bridesmaids-dresses/).} The key to this look is to keep the pattern cohesive and coordinated; if you go with too many different bold prints or colors it could become too busy. **Fashion Forward** If you are a girl that likes what you see on the runway, then maybe it is time to think of your wedding aisle as your very own runway!  Bright colors, dresses with fun details, and added accessories can really take your big day to the next level; plus you can all let your inner fashonistas shine through. ![](https://the-white-dress.com/wp-content/uploads/2012/03/Fashion-Forward1.jpg) {Looking fab in an array of colors, textures, and accessories.  Love!  Photo credit [here](http://greenweddingshoes.com/bridesmaids-blog-tour-stylish-bridesmaids-dresses/).} Some words of advice though: be careful while putting this look together to make sure that you do not go too over board.  (Of course, we totally understand that there are so many fun things in the fashion world that it would be easy to give your girls a little bit of everything; just be sure to give it your best style editor eye.) ![](https://the-white-dress.com/wp-content/uploads/2012/03/Sassy.jpg) {Love the fashionists here!  Photo credit [here](http://www.elegala.com/go/unveiled/weekly-wedding-links-vol-17/).} The bridesmaid dresses below have one simple thing in common – they are simple dresses yet still unique in style.  This makes them more like a blank canvas so it is easy to add some funky fashion flair! ![](https://the-white-dress.com/wp-content/uploads/2012/03/Tights-Close-Up.jpg) {Super. cute. tights.  Photo credit [here](https://www.stylemepretty.com/new-york-weddings/2011/11/16/capitale-wedding-by-4eyes-photography-honor-code-visual/).} **Bridesmaid Accessories** So maybe all of these creative ideas are leaving you feeling stressed and confused even though you really do crave a little uniqueness in the overall look.  If this sounds like you, don’t fret – you can still have your girls wear the same dress.   But, how about allowing each girl to express her own personality through accessories?  I mean, what girl doesn’t like a fun pair of shoes, a headband or a unique pair of earrings?  So how is this done you may wonder?  One way to achieve this look is to assign each maid a different accessory (necklace, clutch, flower pin, bouquet, etc.) and have her find it in the color of your choosing. ![](https://the-white-dress.com/wp-content/uploads/2012/03/Diff-Colors.jpg) {What a fun look!  Photo credit [here](http://thingsfestive.blogspot.com/2011/11/mismatched-bridesmaid-dresses-bouquets.html).} ![](https://the-white-dress.com/wp-content/uploads/2012/03/Colorful-Tights.jpg) {Very unique!  Photo credit [here](http://greenweddingshoes.com/a-colorful-vintage-canadian-wedding-mallory-landen/).} Or, maybe the girls could all wear the same piece of jewelry but in a variety of coordinating wedding colors.  This creates a cohesive look (yay – less stress!) while still letting your maids add their own personal touch (yay – creativity!). ![](https://the-white-dress.com/wp-content/uploads/2012/03/Color-Accessories1.jpg) {Simple and creative.  Photo credit [here](http://manolobrides.com/2010/09/30/lovehate-the-a-little-mixed-up-edition/).} Remember – at the end of your big day, you want to feel like everything was how you dreamed it would be.  So don’t worry about adhering to nonexistent bridesmaid dress rules. Your wedding should show off *your* style –from your colors and flowers to your venue and yes, even through your bridesmaids!  Just make sure to have fun during the process – these are the girls that will be by your side on your wedding day.  And what better way to thank them than giving them a great dress and look?! ~~~~~ So, in conclusion of this two part series – the options are endless!  I hope that you have harnessed some ideas to make your bridesmaids look perfect and compliment you on your day.  Oh, and don’t forget that your friends at The White Dress are here to help you every step of the sometimes complicated way! --- ### Prom 2024: Find Your Dress at The White Dress - **URL:** https://the-white-dress.com/blog/prom-2024-find-your-dress-at-the-white-dress/ - **Description:** Our first official season of prom dress shopping starts soon! The calendar has flipped over to a new year, and that can only mean one thing: prom is on the... - **Image:** https://the-white-dress.com/wp-content/uploads/2024/01/prom_2.png - **Modified:** 2024-11-26 #### Our first official season of prom dress shopping starts soon! The calendar has flipped over to a new year, and that can only mean one thing: prom is on the horizon! It may be a freezing, gray Michigan winter outside, but you can bet that we’re already thinking of springtime, bright colors, ruffles, and sparkle. So much so, in fact, that we already have dresses matching all of those descriptions in our shop. The White Dress is preparing to kick off our first official prom shopping season in style, and our launch party is just around the corner, on January 21st—be sure to mark your calendar! So whether you’ve been dreaming about your perfect dress for months, or you’re still looking for a little inspiration, let us help. We’ve pulled together a wide array of designers and dresses for you to choose from, and we’re ready and waiting to match you with your favorite. Here’s everything you need to know about [The White Dress’ prom options in 2024](https://the-white-dress.com/prom-pop-up/). ![](https://the-white-dress.com/wp-content/uploads/2024/01/prom_2-1024x1024.png) ##### Find the dress that’s uniquely you. The most important part of dress shopping is, of course, the dresses*.* We have over 150 in stock now, and we’ve put together a selection that offers just about every style you can imagine. From fitted to ballgown and everything in between, we’ve got you covered. Prom fashion trends for 2024 are already starting to emerge, and some of the themes we’re seeing are eye-catching textures—think tiered ruffles, lace, or sequins for some shine—and bold colors, including patterns and metallics. We have all of these styles and more available, in sizes ranging from 00 to 24. Keep an eye on our Facebook page this January for our prom dress album, where you’ll be able to see photos of our entire selection. And if you don’t find anything that makes your heart sing in our current stock, don’t despair! Just let us know what you’re looking for in terms of silhouette, color, size, and price point, and we’ll work with our designers to help you find it. We’ll also be regularly restocking our collection, so check back often to see what’s new. With plenty of options available, we’re confident you’ll find something you love. ##### Put us on your calendar. We’re having a party! Our official prom launch will be on **Sunday, January 21 from 11am-2pm**. No appointment necessary, just come by and sign in at our front desk. Everything is first come, first served—dresses are off the rack, and once they’re gone, they’re gone, so be sure to arrive early for the widest range of options. After Sunday’s launch, we’ll have regular prom shopping hours from **January 23 through May 31** on the days and times below. Like the launch party, just check in with our front desk, and we’ll show you to a dressing room in the order you arrive. - **Tuesday + Friday: 11am – 4pm** - **Wednesday + Thursday: 1pm – 6pm** - **Saturday: 3pm – 5pm** If you’d like to get a sneak peek of some of our dresses and styles, check out the [video-on-demand of our live Prom Preview from last Monday](https://www.facebook.com/TheWhiteDress/videos/347544528168965/). We showed off our gowns, answered questions, and even hosted a dress giveaway! If you missed the preview party live, don’t worry—we’ll be holding more giveaways in the coming months, in partnership with the Brighton Tux Shop and a few more of our favorite local vendors. ##### Help us spread the word! If you’re as excited about our prom gowns as we are, and you’d like to share the good word with your friends, well… we love that. We’d like to set you up for success, and make sure to show our gratitude for your effort. If you [apply to be a part of our Prom Ambassador program](https://docs.google.com/forms/d/e/1FAIpQLSf0Asi-Gv0iKvCxBxs8h-W4ZvLNNRup98u_2UlgI1dtY4kgiA/viewform), you can earn a discount on your dress for each friend of yours who purchases one—and you can share the savings with your friends and classmates, too. We featured several of our wonderful Prom Ambassadors in our live preview on Facebook, and we’re so thankful to them for helping to promote our shop. Make sure to keep an eye out in your Brighton-area high school for The White Dress’s Prom Ambassadors, and connect with them to get a coupon for a discount in our store. While it’s not the first time we’ve offered prom dresses, this is our first *official* prom season here at The White Dress, and we always want to learn more about how we can better serve our customers. If you’d like to help us out another way, you can [fill out our Prom 2024 survey](https://docs.google.com/forms/d/e/1FAIpQLSdOGLj4OeRZ532yu-Hu_FT2el7GjQBHH4Wf2ISZ4nH4SXiMcQ/viewform). Tell us about yourself, your perfect dress, and what you’re looking for in a shopping experience, so that we can make the time you spend in our store even better. ![](https://the-white-dress.com/wp-content/uploads/2024/01/PIC5-1024x538.jpg) ##### Spring—and prom—are on the way, but you don’t have to wait to get some sparkle in your life. We love all the anticipation and excitement before a big event. That’s why we have so much fun helping brides find the perfect wedding dress, and that’s why prom dress shopping also holds such a special place in our hearts. Our TWD-ettes want to make the experience *before* the experience as amazing as possible. Drop by The White Dress during our prom shopping hours—no appointment necessary—and let us be a part of finding you the perfect gown for a special night. --- ### Which Taylor Swift Era Is Your Wedding Dress? - **URL:** https://the-white-dress.com/blog/which-taylor-swift-era-is-your-wedding-dress/ - **Description:** This Swifty summer, come find the gown that makes your heart sing while you and your partner say “forever and always.” - **Image:** https://the-white-dress.com/wp-content/uploads/2023/08/TyS_1.png - **Modified:** 2024-11-26 #### This Swifty summer, come find the gown that makes your heart sing while you and your partner say “forever and always.” For Swifties, the *Eras* era has been a whirlwind of self-discovery and self-presentation as we’ve revisited the re-released albums that defined our coming-of-age and found new ways to identify with them. Whether you were lucky enough to land tickets to her latest tour or not, you probably pulled together an outfit based on your favorite era—or at least you thought about it a lot. And if you happen to be planning a wedding during all of this, then we bet you’ve had a playlist of Taylor’s most starry-eyed, hopelessly romantic love songs running on repeat. (We know we would!) So, with that inspiration in mind, we’ve gone through our [Look Book](https://the-white-dress.com/wedding-dresses/) to find the gowns we believe are the best fit for every Taylor Swift era. Take a look at our choices, and once you’re done, tell us yours! ##### 1. Debut Taylor knew everything when she was young, which is why the innocence of even her earliest tracks always stops just short of naïve. That’s how we feel about [Winny](https://the-white-dress.com/dress/winny/), a flowing A-line gown with a sweetheart neckline that exudes country charm without looking childish. If the panels of sequined lace weren’t perfect enough, we also love how the low back pairs with the illusion plunge in the front. ![Winny Wedding Dress ](https://the-white-dress.com/wp-content/uploads/2023/08/Winny2-1024x538.png) ##### 2. Fearless If you’re ready to pick out a white dress for your love story, nothing will have you feeling more  like a princess than [Katina](https://the-white-dress.com/dress/katina/). The layers of tulle in the skirt make this ballgown look like it’s straight out of a fairytale, while the off-the-shoulder straps and sheer boning in the back will have you feeling fearless as you walk down the aisle. ![](https://the-white-dress.com/wp-content/uploads/2023/08/kATINA-1024x538.png) ##### 3. Speak Now Fewer dresses leave us wonderstruck and blushing quite like [Thea](https://the-white-dress.com/dress/thea/). With its billowing sleeves and layers of chiffon, it will have you feeling enchanted for your flawless night. We can’t think of a better wedding gown to represent the *Speak Now* era—short of wearing a purple dress. (Inspiration for the bridesmaids, maybe?) ![](https://the-white-dress.com/wp-content/uploads/2023/08/thea-1024x538.png) ##### 4. Red While the *Red* era may have been better defined by T-shirts and tailcoats, we can’t help but feel that [Cami](https://the-white-dress.com/dress/cami/) also fits the brief. We love how the lace on the bodice reminds us of autumn leaves falling into place, while the ethereal train will have you feeling in a state of grace. With a deep plunge neckline, this dress will have your partner thinking “I knew you were trouble” when you walk down the aisle. ![](https://the-white-dress.com/wp-content/uploads/2023/08/cami-1024x538.png) ##### 5. 1989 *1989* marked Taylor’s transition from country star to pop icon, and given the soft, flowy vibe of this album, we believe [Nova](https://the-white-dress.com/dress/nova/) is the perfect dress to represent her new cool girl aesthetic. Nothing says “nice to meet you, where you been?” quite like a chic sheath silhouette, while the spaghetti straps and lace bodice are like something from our wildest dreams. One thing’s for sure, this dress will never go out of style. ![](https://the-white-dress.com/wp-content/uploads/2023/08/Nova-1024x538.png) ##### 6. Reputation Are you ready for it? When it comes to a dress that says “I don’t want you like a best friend,” [Carmen](https://the-white-dress.com/dress/carmen/) is our endgame. You can start a big conversation with this gown, with its corset-style strapless neckline and statement silhouette. Featuring a figure-hugging construction of Mikado satin, this is one dress you won’t want to take off. ![](https://the-white-dress.com/wp-content/uploads/2023/08/carmen-1024x538.png) ##### 7. Lover There’s a dazzling haze, a mysterious way about [Iggy](https://the-white-dress.com/dress/iggy/), our *Lover*-era choice by virtue of incorporating every romantic detail we could imagine. Clouds of billowing tulle? Check. A corset-boned bodice covered in lace flowers? You got it. Gauzy lantern sleeves with an off-the-shoulder neckline? Absolutely. You won’t want to look at anything else. ![](https://the-white-dress.com/wp-content/uploads/2023/08/IGGY-1024x538.png) ##### 8. Folklore If you’re ready to say “yes” instead of “no,” can we introduce you to [Farren](https://the-white-dress.com/dress/farren/)? The illusion lace on this gown combined with the long lace train are our idea of glamour. And while the long sleeves add elegance, the open back makes this dress anything but demure. The devil’s in the details, but we think this will be your favorite. ![](https://the-white-dress.com/wp-content/uploads/2023/08/Farren-1024x538.png) ##### 9. Evermore If *folklore* began Taylor’s exploration of lyrical storytelling, *evermore* introduced mystical woodland themes that we think are perfectly captured in [August](https://the-white-dress.com/dress/august/). The oversized lace pattern matched with the champagne underdress gives this dress Celtic princess vibes—perfect for any bride ready to wreck plans or put roots into dreamlands. As they say: forever is the sweetest con. ![](https://the-white-dress.com/wp-content/uploads/2023/08/AUgust-1024x538.png) ##### 10. Midnights If you want to walk into a room and make the whole place shimmer, then we’d like you to meet [Gaia](https://the-white-dress.com/dress/gaia/). This gown features an all-over sparkle created by oversized sequins that glitter like snow on the beach—or like diamonds in your eyes. So if you’re ready to get lost in a love spiral, this is the dress for you. ![Which Taylor Swift Era Is Your Wedding Dress?](https://the-white-dress.com/wp-content/uploads/2023/08/gaia-1024x538.png) ##### Let us help you find (Your Version). In our minds, there’s no era that isn’t wedding appropriate—whether you take to the dance floor with your besties the moment “Our Song” comes on, slow dance to “New Year’s Day,” or pop (real) champagne to “Paris” at the end of the night. Whichever era resonates, make it yours! And if finding your wedding dress via Taylor Swift era helps you form a picture in your mind of how you want to look and feel on your wedding day, we can help! Let us know what you’re thinking, and we’ll help you find the dress to match. Book your appointment today! --- ### What Is a Trunk Show? The Bridal Insider Event You Don’t Want to Miss - **URL:** https://the-white-dress.com/blog/what-is-a-trunk-show-the-bridal-insider-event-you-dont-want-to-miss/ - **Description:** Trunk shows are a special opportunity see more of a designer’s collection, including wedding dresses not usually featured at the hosting bridal shop. - **Image:** https://the-white-dress.com/wp-content/uploads/2024/02/Trunk_show.2png.png - **Modified:** 2024-11-26 #### Trunk shows are a special opportunity to see more of a designer’s collection. If you’ve been around the bridal world for any amount of time, you’ve probably heard someone mention the words “trunk show” in mixed tones of awe and excitement—and you may be wondering what they are and whether you should go to one! Well, let us let you in on one of bridal’s open secrets: trunk shows are your best opportunity to see a designer’s collection, where the majority of the dresses showcased are not regularly available at the bridal shop. If you have your heart set on a particular designer, know your [ideal aesthetic](https://the-white-dress.com/popular-wedding-aesthetics/), or are just interested in every single dress you see from that designer, a trunk show might just make your dream a reality. So, if you’re interested in learning more about trunk shows, here are our top six FAQs to help you make up your mind. ##### 1. Why attend a trunk show? In any given year, a bridal designer will come out with a collection featuring a dozen or more (and in some cases, *many* more) new gowns. Of those, bridal boutiques will carry only a portion, which they select based on what’s popular in their area and among their clientele. For instance, as a Michigan bridal shop, we know many of our brides have outdoor weddings in the summer, so we may pick up more dresses that are suitable for that style of wedding, and as such we prioritize selecting for those dresses from a range of designers. However, at a trunk show, the featured designer brings their full collection, which means that brides are able to try on gowns that wouldn’t otherwise be carried in the store. In some special cases, the designer or a designer representative is even in attendance at the trunk show, and is available to discuss special alterations to a gown, like switching out sleeves or incorporating a detail from a different dress in the collection. If you have something special in mind, a trunk show is the time to come and ask! ##### 2. Are trunk shows like any other bridal appointment? Yes…and no. Trunk shows feature one particular designer, so if you aren’t interested in that designer, it may be best to schedule your appointment for a different time. But just because you’re at a certain designer’s trunk show doesn’t mean you can’t try on dresses from other collections! It’s best to think of trunk shows as a bridal appointment with more dresses from one designer available, but it won’t be exclusive to that designer. At The White Dress, our full collection of dresses is still available even during a trunk show, and our stylists will always consider offering options from the full collection here at TWD, not just what the trunk show may have. It may even help you come to a decision if you’re able to compare the trunk show gowns to some of your runners up. ##### 3. How often does The White Dress throw a trunk show? We usually throw one or two trunk shows a year, so if you see us post about one, it’s definitely something you don’t want to miss! For the last few years we’ve done shows with the designer Stella York. If they’re a designer you follow, it’s likely we’ll feature their collection at some point in the coming months! This year we’re looking into the possibility of throwing a plus-sized show, which would be truly unique for many brides in our area. We’re already proud of our plus-sized wedding dress collection, and love being able to give women a more representative range of gown sizes to try on. Keep an eye on our social channels if we’re able to pull it off! ##### 4. What makes trunk shows at The White Dress so special? We tend to host Stella York trunk shows once or twice a year, and these ones tend to be really unique! Unlike a normal trunk show where the designer is featuring their current collection, our preview shows are for collections that don’t yet exist. Instead, they’re a work in progress. The designer is in the store to gather feedback from brides about what they do or don’t like, and that feedback is taken into consideration as the designer finalizes their collection. Many of the gowns you see at a preview trunk show won’t make it to the final collection. In fact, it’s likely that they’ll already be altered before the next preview show. This means that if you say yes to your dress at a preview show, you may be getting the only version of that gown to exist! ##### 5. Is there anything I should do to prepare for a trunk show? Do your research! It’s always good to have a general idea of what you’re interested in so you can make the most of your time. We recommend checking out the designer’s page so that you can see which dresses they will bring with them. You may also want to book an appointment with your bridal boutique ahead of a trunk show so that you can get a sense of their collection and make some early decisions about what you do or don’t like. That way you can be more focused for the trunk show itself. ##### 6. Are trunk shows a sale? Most of the time, trunk shows are not a sale. Especially for our Stella York shows, because the designer is still putting so much work into developing the collection, the bargain comes from finding something unique rather than cutting a good deal. On occasion, a trunk show purchase may come with a discount so it doesn’t hurt to ask. If you’re looking for a discounted dress, try hitting up a sample sale! Sample sales are when bridal shops sell off some of their old inventory to make way for new gowns. Sample sales dresses are also the only types of dresses that you can buy directly off the rack to take home with you—ideal for brides on a tight timeline. ##### Trunk shows: the ultimate win-win-win for brides, boutiques, and designers! Trunk shows definitely live up to their hype. As a bridal shop, we love being able to offer our brides an exclusive look at our designer’s collections, and of course the designers benefit from hearing your feedback as well. Trunk shows are also just a fun day to be in the store. There’s a lot of buzz and excitement going around, and that energy may be just the confidence boost you need to say yes to your dress! If you’re convinced that a trunk show is right for you, follow us on Instagram and Facebook so that you don’t miss out—especially as appointments often go quickly. And if you can’t wait or want to explore our collection before a trunk show comes around, go ahead and [set up an appointment](https://the-white-dress.com/contact/book-your-visit/)! Your dream dress may already be ready and waiting. --- ### Trend Alert: Long-Sleeved Bridal Gowns - **URL:** https://the-white-dress.com/blog/trend-alert-long-sleeved-bridal-gowns/ - **Description:** We love a long-sleeved bridal gown. If any of these styles capture your imagination as a possible dream dress, schedule an appointment with us today. - **Image:** https://the-white-dress.com/wp-content/uploads/2019/10/Trend-AlertLong-Sleeved-Bridal-Gowns.jpg - **Modified:** 2024-11-26 #### Long sleeves are an elegant, stylish choice for your wedding dress. Should you try them? Long-sleeved wedding dresses are having a moment. Maybe it’s the long, graceful lines they add to a silhouette, or perhaps it’s the parade of gorgeous long-sleeved Royal wedding gowns, but either way, many brides are choosing this style for their big day. That said, while many brides are eager to hop on the trend, new styles sometimes come with some unexpected caveats—like how a tight, fishtail gown may be hard to dance in, or how a cathedral-length veil may not be appropriate for the beach. For long-sleeved wedding dresses, brides should bear two things in mind. First, **even lace sleeves can be too warm in the summer**. Think about wearing pantyhose: even the sheerest styles still put a barrier between your skin and a cooling summer breeze. Lace sleeves are the same. Second, **long-sleeves are often more constricting on bridal styles** than what most brides are used to from casual wear. This is because the sleeves tend to be fitted more closely, as well as being made from material that has less stretch to it. So, if you planned to do a lot of dancing, or if you had a special photoshoot planned that might require more freedom of movement for your arms, you will want to be careful about what sleeve style you choose. However, if neither of those considerations are a concern for you, then the long-sleeved style may be perfect for your wedding. So, whether you’re in love with the illusion lace of Kate Middleton’s gown or the clean, couture simplicity of Meghan Markle’s, we carry a variety of gowns with long sleeves in our store. Here are just a few you can try on at our bridal boutique in Brighton, MI. ##### Lacy A-lines The [Felice](https://www.essensedesigns.com/stella-york/wedding-dresses/6364/) gown will have you looking and feeling like a princess all day. The lace sleeves are mostly sheer but with perfectly placed appliqué details along the upper arm and cuffs. The A-line skirt gives the dress a graceful flare without the full drama of a ball gown. With a similar lacy A-line style, the [Audrina](https://www.justinalexander.com/justin-alexander/collection/wedding-dresses/88055/) dress matches full lace sleeves with bare shoulders for an elegant look that is the epitome of romance. The all-over lace on this gown adds to the appeal without complicating the silhouette. On the other hand, if you want a more structured look, [Maxine](https://www.allurebridals.com/style/9614) combines sheer sleeves and lace details with a plain skirt that is dramatic in its simplicity. Meanwhile, the deep V neckline and plunging back keep this style from being two demure. ##### Chic, Boat Neck Fit-and-Flares There’s something chic and elegant about a boat neck that is hard to match with other styles. Case in point: [Melina](https://www.allurebridals.com/style/9668). Apart from a long train and fabric-covered buttons down the back, there’s not much embellishment to this dress. That said, Melina doesn’t need it. This dress makes a statement with minimalism, and the effect speaks loud and clear. From the front, [Jolie](https://www.justinalexander.com/justin-alexander/collection/wedding-dresses/8936/) looks much the same, with clean lines and a stunning silhouette. But the illusion back features a gorgeous appliqué for brides who want a touch more bling on their wedding gown. Want a similar, minimalist style but with all-over lace? [Dominique](https://www.allurebridals.com/style/c459) is an enchanting blend of the two that will leave your partner speechless. Finally, if you can’t make up your mind between the beauty of a boat neck and the romance of a sweetheart neckline, [Marlee](https://www.essensedesigns.com/stella-york/wedding-dresses/6697/) is the best of both worlds. The dress is a beautiful fit and flare silhouette with a sweetheart neckline, but with a lace overly featuring the boat neck style. ##### Graceful flowing A-lines. Long lacy sleeves, a sweetheart neckline with just a hint of a plunge, and a flowing chiffon skirt, [Arwyn](https://www.essensedesigns.com/stella-york/wedding-dresses/6843/) is one of our most romantic gowns. For a gown in a similar style, we love how the [James](https://www.lissimon.com/2018-collection/james) gown shines in winter scenery. It features a V neckline in front and back, along with sleeves with a denser lace for a look with more coverage. For a more bohemian look, [Jelena](https://www.justinalexander.com/lillian-west/collection/wedding-dresses/6422/) combines long lace sleeves with an illusion back and plunging neckline. Its carefree style is perfect for a beach wedding, where the sleeves might be the perfect balance between the summertime heat and a cool breeze coming off the water. ##### Figure-hugging, illusion-back dresses. Finally, there are some gowns that manage to blend the modesty of a long-sleeved gown with the allure of an open back. First on our list is [Delphina](https://www.justinalexander.com/sincerity-bridal/collection/wedding-dresses/4015/), a gown whose design elements include not only an illusion back and side cutouts, but detachable full-length sleeves. Meanwhile, the [Danika](https://www.justinalexander.com/sincerity-bridal/collection/wedding-dresses/3936/) dress saves some of the drama for the godet train. Combined, the neckline and back are the perfect blend of sweet and sexy. Want something even more jaw-dropping? [Haven](https://www.justinalexander.com/lillian-west/collection/wedding-dresses/66084/) is an absolutely scintillating dress that hugs every curve and isn’t shy about it at all. Finally, [Emilee](https://www.essensedesigns.com/stella-york/wedding-dresses/6817/) skips the illusion and goes straight for the plunging back. We also love the stunning lace detail in the train—a design element that won’t be overlooked as you’re walking down the aisle. ##### Long-sleeved bridal gowns are a trend we expect to stick around. We love a long-sleeved wedding gown. If any of these styles capture your imagination as a possible dream dress, schedule an appointment with us today. We’d be delighted to help you try on any of our styles, and we can even help you with ideas to accessorize the dress from ceremony to reception. And don’t forget to ask about any discontinued styles we may have in our store. You may just be able to find the long-sleeved wedding gown of your dreams at a bargain price. --- ### Everything You Need to Know About Wedding Veil Styles - **URL:** https://the-white-dress.com/blog/everything-you-need-to-know-about-wedding-veil-styles/ - **Description:** Your wedding veil is the most important accessory to your dress, but with so many wedding veil styles to choose from, how do you know which to pick? - **Image:** https://the-white-dress.com/wp-content/uploads/2019/01/190128-Everything-You-Need-to-Know-About-Wedding-Veil-Styles.jpg - **Modified:** 2024-11-26 #### How to choose a wedding veil style for any dress. You’ve chosen your dress, now it’s time for the extras. None of your other accessories are more important than the veil, which can transform your look entirely. While it’s important to coordinate the style of veil with the style of gown you’ve chosen, usually you have some latitude for self-expression. Most [wedding dresses](https://the-white-dress.com/our-styles/our-dresses/) look lovely with several different wedding veil styles. That’s why choosing your wedding veil is all about determining your personal wedding style. Are you looking for something formal and dramatic? Fun and flirty? A little bit whimsical? There are wedding veil styles to suit every mood and venue. Below we look at just a few of the more popular lengths and ways to customize your veil. ##### Bird Cage Wedding Veil: 4-9″ This short and flirty wedding veil, also sometimes called a bandeau veil, really stands out. It’s always quite short, but it can cover just the eyes, skim the nose or fall at the jawline. It’s often made of a net or lace rather than the traditional tulle, leaving more of the bride’s face visible. There’s no reason you can’t wear a bird cage wedding veil at a traditional church ceremony, and it’s also the perfect complement for a shorter dress and a city hall wedding. A bird cage veil is a good choice for a bride who likes the vintage look, or even something just a little different. ##### Blusher Wedding Veil: 30″ The blusher wedding veils is also known as an angle veil or wedge veil. Although it has vintage appeal, it’s not overly formal. It falls over the face, so it’s a good choice for the bride who wants that dramatic moment when her face is revealed at the end of the aisle. Brides can also add a blusher to a longer veil, like Kate Middleton did on her wedding day. It can be held in place by a dramatic headpiece or just a simple comb, depending on the look the bride wants. Because it’s so customizable, the blusher is an enduringly popular wedding veil style. ##### Fingertip Wedding Veil: 38-40″ It makes sense that a lot of [wedding dresses](https://the-white-dress.com/our-styles/our-dresses/) save the drama for the back. After all, people will be looking after you as you process down the aisle. When you’re choosing a veil, it’s important that the length and fabric don’t obscure any important back detail. That’s why fingertip veils remain so popular. Not as heavy or long as chapel or cathedral veils, they still fall low, just below the hips and at the fingertip as the name implies. The length allows any design on the back of the bride’s gown to show through the sheer tulle. Fingertip veils are similar to ballet veils, which are just few inches longer. ##### Floor-Length Wedding Veil: 72″ A floor-length veil just reaches the floor, hitting at the same place as the bride’s dress.  This style is dramatic but not overwhelming, adding extra volume to your look, but still preserving a streamlined silhouette. This wedding veil style is a nice choice for a bride that wants the Disney princess look but isn’t interested in the chapel or cathedral veil, which can be a lot to manage. Floor length veils look lovely with sheath dresses especially, and are a good choice for nontraditional venues, like beaches, where you might want length but not fabric dragging in the sand. ##### Chapel Wedding Veil: 90″ Have you chosen a shorter dress but still want the look of a train? A chapel-length veil gives the illusion of a train, but can be taken off during the reception when you want more freedom of movement. Chapel-length veils are not overly long, but they do extend slightly beyond the hem of the bride’s gown. Lovely and traditional, a chapel length veil never goes out of style. It’s also adaptable to many different venues and types of weddings, just as pretty in a ballroom as it is in a garden. It also provides plenty of space for different embellishments, which can dramatically change the look of the veil. ##### Cathedral Wedding Veil: 108-120″ When you want to look like a queen on your wedding day, choose a cathedral-length wedding veil. This is undoubtedly the most dramatic style, associated with royalty and over-the-top celebrations. It looks stunning during the ceremony and makes for incredible pictures. A cathedral wedding veil can be worn with many different styles of wedding dress, but it pairs most naturally with ball gowns and more elaborate dresses. However, there are many different styles of cathedral veil, and some look just right with less ornate gowns. ##### Get creative with color and embellishments. Whatever wedding veil style you choose, remember that your veil is a beautiful place to add some color to your wedding look. We all remember Angelina Jolie’s fabulously illustrated veil, and you can be just as fearless. Try colorful embroidery or blush tulle to make a statement. Different embellishments also radically change the look of a veil. Whether you want the sparkle of Swarovski crystals or the delicate leaves and petals of hand-embroidered flowers, you can choose a veil that perfectly matches the style of your dress and wedding. ##### Use a fitting appointment to test-run your hairstyle with a veil. Sometimes you just have to see how a veil looks with your gown. And, since how you style your hair will impact the look and feel of your wedding veil, it may be appropriate to use a fitting appointment or a day of bridesmaid shopping as a chance to test the two together. Do a hair and make-up run through at the salon, and then come into The White Dress to see how different veils pair with your wedding tresses. We’re happy to help you find the veil of your dreams. ## Pages ### home - **URL:** https://the-white-dress.com/ - **Description:** It is time to find the perfect dress for your perfect day with a personalized, pressure-free wedding dress shopping experience. Browse designer gowns from Allure Bridals, Stella York, Justin Alexander, and more. Book your appointment today! - **Modified:** 2026-06-04 ### Designed for brides. A thoughtfully designed bridal boutique where finding your gown feels just as special as wearing it. [Request Appointment](/schedule-appointment) [Featured Lookbook Collection Ballroom](https://the-white-dress.com/lookbook/ballroom/) [Featured Lookbook Old Hollywood Glamour](https://the-white-dress.com/lookbook/old-hollywood-glamour/) [Featured Lookbook Plus Size](https://the-white-dress.com/lookbook/plus-size-wedding-dresses/) ### Congratulations – you’re getting married! Now…what? Well, we know your head is probably spinning with all the details of planning your big day: What venue will you choose? Should you have a theme? What date will work best? What about colors? And most importantly, what about your dress? Where will you find your perfect dress?! Our advice? First, slow down and take a nice, long, deep breath. Now, clear your mind of all stereotypes about shopping for your wedding dress. Shouldn’t this wedding dress journey be all about you? That is where The White Dress comes in – the perfect boutique to find your perfect dress, plain and simple. ![](https://the-white-dress.com/wp-content/uploads/2025/12/twd-kristy-signature.avif) #### featured in - [![Chic Vintage Brides](https://the-white-dress.com/wp-content/uploads/2020/09/Yvonne-15.png)](https://chicvintagebrides.com/) - [![Aisle Planner](https://the-white-dress.com/wp-content/uploads/2020/09/featured-on-aisle-planner-white-300x300.png)](https://aisleplanner.com) - [![Grey Likes Weddings](https://the-white-dress.com/wp-content/uploads/2020/09/badge_feature4-300x300.jpg)](http://www.greylikesweddings.com/) - [![WeddingDay](https://the-white-dress.com/wp-content/uploads/2020/09/FeaturedWedding-300x217.png)](https://weddingday-online.com/wedding-articles/chic-michigan-barn-wedding-brings-out-best-harvest-season-real-wedding-sarah-and-tim-hackbarth) - [![The Perfect Palette](https://the-white-dress.com/wp-content/uploads/2020/09/081_perfectpalette_1_Featured_revised-2-300x300.png)](http://www.theperfectpalette.com/2018/10/marrying-elegance-of-art-deco-era-with.html) ##### Hours & Location Standard bridal appointments are available any time and day of the week at TWD and typically last about 90 minutes. **Tues:** 11am – 5pm **Wed:** By appointment only **Thurs:** 1pm – 7pm **Fri – Sat:** 11am – 5pm **Sun – Mon:** Closed [810.588.6147](tel:810.588.6147) [hello@the-white-dress.com](mailto:hello@the-white-dress.com) 209 West Main Street Brighton, MI 48116 [Get Directions](https://www.google.com/maps/search/?api=1&query=The+White+Dress%2C+209+West+Main+Street%2C+Brighton%2C+MI+48116%2C+USA) [Request Appointment](/schedule-appointment) const isIOS = function () { return /iPad|iPhone|iPod/.test(navigator.userAgent) || (navigator.platform === 'MacIntel' && navigator.maxTouchPoints > 1); }; window.twdInitMap = function () { const el = document.getElementById('twd-map'); if (!el || typeof google === 'undefined' || !google.maps) return; const lat = parseFloat(el.getAttribute('data-lat')); const lng = parseFloat(el.getAttribute('data-lng')); if (Number.isNaN(lat) || Number.isNaN(lng)) return; const center = { lat: lat, lng: lng }; const map = new google.maps.Map(el, { center: center, zoom: 15, mapTypeControl: false, fullscreenControl: false, streetViewControl: false }); const marker = new google.maps.Marker({ position: center, map: map, title: 'The White Dress' }); // Build a nice popup (InfoWindow) const address = el.getAttribute('data-address') || ''; const directionsUrl = 'https://www.google.com/maps/search/?api=1&query=' + encodeURIComponent(address || (lat + ',' + lng)); const infoHtml = ` The White Dress [Get directions](${directionsUrl}) `; const infoWindow = new google.maps.InfoWindow({ content: infoHtml }); // Open immediately infoWindow.open({ anchor: marker, map: map, shouldFocus: false }); // Optional: toggle on marker click marker.addListener('click', function () { infoWindow.open({ anchor: marker, map: map, shouldFocus: false }); }); }; document.addEventListener('DOMContentLoaded', function () { // Apple Maps swap const link = document.querySelector('.twd-directions-link'); if (link) { const lat = link.getAttribute('data-lat'); const lng = link.getAttribute('data-lng'); const address = link.getAttribute('data-address'); if (isIOS() && lat && lng) { link.href = 'https://maps.apple.com/?ll=' + encodeURIComponent(lat + ',' + lng) + '&q=' + encodeURIComponent(address || 'Destination'); } } if (typeof google !== 'undefined' && google.maps) { window.twdInitMap(); } }); })(); --- ### about the shop - **URL:** https://the-white-dress.com/about/ - **Description:** At The White Dress, we take extra effort to make sure that your wedding dress shopping experience is everything you dreamed of. And hopefully more. - **Modified:** 2026-04-23 ![about the shop](https://the-white-dress.com/wp-content/uploads/2026/01/twd-about-hero.avif) ### about the shop Where bridal and fashion meet. ![](https://the-white-dress.com/wp-content/uploads/2026/03/Downtown-View-Resized.avif) #### The wedding dress shopping experience of a lifetime is at The White Dress. We take extra effort to make sure that your wedding dress shopping experience is everything you dreamed of.  *And hopefully more. * The moment you walk into The White Dress, you will feel that things are different here.  The reason?  We designed it 100% thinking about the bride, her entourage, and how best to enhance that once-in-a-lifetime experience of shopping for her perfect [wedding dress](https://the-white-dress.com/wedding-dresses/). [Schedule Your Visit](/schedule-appointment) #### The premier bridal boutique experience. ![From First Visit to Final Fitting, You’re Family.](https://the-white-dress.com/wp-content/uploads/2026/03/Managers-Outside-Resized.avif) ###### From First Visit to Final Fitting, You’re Family. The wedding dress shopping experience of a lifetime is at The White Dress. We truly believe that once you find your dress, you are part of the TWD family! The entire journey – from the first day you step foot in our boutique to the day we hug you goodbye a few days before your wedding – is all about you! We strive to make each bride’s wedding dress journey positive, fun, and unique! ![We’re your personal Style Experts from day one.](https://the-white-dress.com/wp-content/uploads/2026/03/Candid-of-Alexis-Katelyn-Emily-Alyx-Resized.avif) ###### We’re your personal Style Experts from day one. Dress Consultant? That job title sounds so formal. We prefer Style Expert. And our fabulous and super friendly Style Expert team will effortlessly guide your entire shopping experience. They love wedding dresses. They love fashion. And they love to help you create your perfect wedding day look that is uniquely yours. ![Curated Style, Hand-Picked Just For You.](https://the-white-dress.com/wp-content/uploads/2026/01/521507932_18518030335012675_8933057161904410598_n.avif) ###### Curated Style, Hand-Picked Just For You. And speaking of dresses, we totally understand that your wedding dress needs to be perfectly you. That is why we hand pick each gown that comes into our boutique. You can bet that only the most stylish, and dare we say it – stunning – dresses make it to our racks. ![A Beautiful Way to Browse.](https://the-white-dress.com/wp-content/uploads/2026/03/Shop-View-Resized.avif) ###### A Beautiful Way to Browse. Who wants to dig through dresses that are squashed on the rack? How are you supposed to tell what a dress looks like under that thick plastic bag? We couldn’t agree more. That is why The White Dress keeps its inventory out in the open and easy to view. You shouldn’t have to break a sweat on your wedding dress hunt! ![Private Fitting Rooms = True Bridal Bliss](https://the-white-dress.com/wp-content/uploads/2026/03/Dressing-Room-Resized.avif) ###### Private Fitting Rooms = True Bridal Bliss We like to socialize as much as the next gal. But strutting your fabulous self in every dress you try on just isn’t the time to socialize! That is why our girls adore The White Dress’s private fitting rooms, which provide a comfy spot for you and your group to relax and take in one pretty dress after the other, refreshments included. #### featured in - [![Chic Vintage Brides](https://the-white-dress.com/wp-content/uploads/2020/09/Yvonne-15.png)](https://chicvintagebrides.com/) - [![Aisle Planner](https://the-white-dress.com/wp-content/uploads/2020/09/featured-on-aisle-planner-white-300x300.png)](https://aisleplanner.com) - [![Grey Likes Weddings](https://the-white-dress.com/wp-content/uploads/2020/09/badge_feature4-300x300.jpg)](http://www.greylikesweddings.com/) - [![WeddingDay](https://the-white-dress.com/wp-content/uploads/2020/09/FeaturedWedding-300x217.png)](https://weddingday-online.com/wedding-articles/chic-michigan-barn-wedding-brings-out-best-harvest-season-real-wedding-sarah-and-tim-hackbarth) - [![The Perfect Palette](https://the-white-dress.com/wp-content/uploads/2020/09/081_perfectpalette_1_Featured_revised-2-300x300.png)](http://www.theperfectpalette.com/2018/10/marrying-elegance-of-art-deco-era-with.html) #### Our style team. Want to know just who you will be shopping with when you visit The White Dress? Read along to get to know more about the gals at The White Dress. And because we just love nicknames, we call ourselves, the TWD-ettes. Feel free to call us the bridal dream team if you wish. ![Kristy](https://the-white-dress.com/wp-content/uploads/2026/03/Group-738.avif) ##### Kristy Owner & Founder > “Seeing the dresses come to life and be loved by another is so rewarding. And making their dream dress a reality is the best!” Kristy has been dreaming of wedding dresses since she was a little girl. Never once did she think she would be lucky enough to be surrounded by their beauty on a daily basis. But after lots of hard work, and a little bit of fate, her dream came true when she opened up The White Dress in 2011. Though she loves all aspects of running her boutique, her favorite part is meeting the brides. Kristy’s loves outside of weddings? Puppies, (vegan) chocolate, and all things pink! ![Marissa](https://the-white-dress.com/wp-content/uploads/2026/03/Group-739.avif) ##### Marissa Shop Manager + Office Admin + Social Media > “I love seeing the brides in all the dresses, especially when they have the dress on – they just glow!” Marissa is one of the friendly gals that makes up our team and has worked at The White Dress since 2012. She wears many hats here at TWD, and is meticulous not only when it comes to keeping the boutique looking its best, but also keeping things organized behind the scenes as well. Marissa is also a dance teacher and spends time each week working with young dancers. Outside of all of this, Marissa spends any remaining spare time with family! In fact, Marissa, along with her husband and two kids, keep a travel vlog where they travel to amusement parks across the USA! ![Annie](https://the-white-dress.com/wp-content/uploads/2026/04/twd-annie-1.avif) ##### Annie Shop Manager + Bridal Stylist If you are looking for someone who was born to be in the bridal industry (really!), then Annie is your gal! Annie joined the TWD team in 2014, but has been part of the bridal world since she was a little girl when her mother owned a local bridal boutique. She learned at a very young age all the ins and outs of wedding dresses, the various customizations that can be done, and most importantly, just how very special being a bride actually is! Annie is the perfect gal to guide you on your wedding dress journey – she has a vast knowledge of dress silhouettes, fabric types, and is oftentimes using that knowledge to pull the perfect dress for her brides. Her interests outside of TWD include dance, crafting, and hanging out with her husband and three kiddos. ![Brittany](https://the-white-dress.com/wp-content/uploads/2026/04/twd-brittany.avif) ##### Brittany Bridal Stylist + Assistant Manager > “I love working with brides to help them find their perfect dress. Besides the added bonus that we get to hear so many love stories on a daily basis, working with brides and helping their vision come to life is the absolute best!” Another friendly face you’ll find at TWD is Brittany! She’s been on the team since January 2021 and we know you’ll love her positive, bubbly personality! Brittany has a passion for working with brides and she really knows how to hone in on what her brides are looking for, all the while giving them the fun-filled experience our brides expect. Some of Brittany’s favorite things to do outside of work are baking, crafting, and traveling as much as possible. She also relishes time spent with her husband and two kids, along with their dog,... --- ### Thank You! - **URL:** https://the-white-dress.com/thank-you/ - **Description:** A friendly TWD Bridal Style Expert will be in touch to confirm your appointment request as soon as possible during our normal operating hours. - **Modified:** 2026-03-24 ![Thank you!](https://the-white-dress.com/wp-content/uploads/2026/01/twd-about-hero.avif) ### Thank you! We'll be in touch soon to finish setting up your appointment. While you wait for your appointment, you should work on filling a wishlist with all of your dream dresses! [Browse our dresses](/wedding-dresses/) --- ### hours & parking - **URL:** https://the-white-dress.com/about/hours-parking/ - **Description:** The White Dress is located in the heart of Brighton’s bustling downtown district. The easiest way to access our building is via the public parking lot. Visit our Premier Bridal Shop today! - **Modified:** 2026-03-20 ![Hours & Parking](https://the-white-dress.com/wp-content/uploads/2026/01/iStock-2164226565-scaled.avif) ### Hours & Parking The White Dress is located in the heart of Brighton’s bustling downtown district, on Main Street, across from the mill pond. ##### Hours & Location Standard bridal appointments are available any time and day of the week at TWD and typically last about 90 minutes. **Tues:** 11am – 5pm **Wed:** By appointment only **Thurs:** 1pm – 7pm **Fri – Sat:** 11am – 5pm **Sun – Mon:** Closed [810.588.6147](tel:810.588.6147) [hello@the-white-dress.com](mailto:hello@the-white-dress.com) 209 West Main Street Brighton, MI 48116 [Get Directions](https://www.google.com/maps/search/?api=1&query=The+White+Dress%2C+209+West+Main+Street%2C+Brighton%2C+MI+48116%2C+USA) const isIOS = function () { return /iPad|iPhone|iPod/.test(navigator.userAgent) || (navigator.platform === 'MacIntel' && navigator.maxTouchPoints > 1); }; window.twdInitMap = function () { const el = document.getElementById('twd-map'); if (!el || typeof google === 'undefined' || !google.maps) return; const lat = parseFloat(el.getAttribute('data-lat')); const lng = parseFloat(el.getAttribute('data-lng')); if (Number.isNaN(lat) || Number.isNaN(lng)) return; const center = { lat: lat, lng: lng }; const map = new google.maps.Map(el, { center: center, zoom: 15, mapTypeControl: false, fullscreenControl: false, streetViewControl: false }); const marker = new google.maps.Marker({ position: center, map: map, title: 'The White Dress' }); // Build a nice popup (InfoWindow) const address = el.getAttribute('data-address') || ''; const directionsUrl = 'https://www.google.com/maps/search/?api=1&query=' + encodeURIComponent(address || (lat + ',' + lng)); const infoHtml = ` The White Dress [Get directions](${directionsUrl}) `; const infoWindow = new google.maps.InfoWindow({ content: infoHtml }); // Open immediately infoWindow.open({ anchor: marker, map: map, shouldFocus: false }); // Optional: toggle on marker click marker.addListener('click', function () { infoWindow.open({ anchor: marker, map: map, shouldFocus: false }); }); }; document.addEventListener('DOMContentLoaded', function () { // Apple Maps swap const link = document.querySelector('.twd-directions-link'); if (link) { const lat = link.getAttribute('data-lat'); const lng = link.getAttribute('data-lng'); const address = link.getAttribute('data-address'); if (isIOS() && lat && lng) { link.href = 'https://maps.apple.com/?ll=' + encodeURIComponent(lat + ',' + lng) + '&q=' + encodeURIComponent(address || 'Destination'); } } if (typeof google !== 'undefined' && google.maps) { window.twdInitMap(); } }); })(); ![](https://the-white-dress.com/wp-content/uploads/2025/12/twd-location-photo.avif) ##### Parking There are many options for parking in our cute downtown!  Street parking is available.  There are several downtown public parking lots, including a large public lot that is located directly behind our building.  Parking is free in Downtown Brighton. ##### Back Entrance If you are using the rear entrance to 209 W. Main Street, you have just a bit farther to go to get to The White Dress.  Come into the building, head downstairs, mosey on down the hall, and come back up the stairs on the opposite side of the building.  Now, you have arrived! --- ### request your visit - **URL:** https://the-white-dress.com/schedule-appointment/ - **Description:** Looking for a designer bride or bridesmaid gown? Book your visit today to visit Michigan's Premier Bridal Shop, The White Dress! We can't wait to see you! - **Modified:** 2026-03-19 ![request your visit](https://the-white-dress.com/wp-content/uploads/2026/01/iStock-2164226565-scaled.avif) ### request your visit We are so excited to meet you! #### What kind of appointment do you need? ##### Bridal Appointment This is the most common type of appointment, where you’ll be trying on wedding dresses to find your perfect dress!  In this type of appointment, you’ll be trying on a LOT of dresses!  We always encourage our brides to remember to bring all your VIPs (people you *must* have with you when/if you find “the one”) to this type of appointment because you just never know when you’ll find your perfect dress!  And because we live for this special moment for all of our brides, we want to ensure that your magical moment is truly special – it’s impossible to recreate that feeling!  (And of course, our standard celebratory details will ensue after you’ve said yes!) Please note that if you are planning your bridal appointment for a Saturday, a credit card is required to hold your spot. *Standard bridal appointments are available any time and day of the week at TWD and typically last about 90 minutes.* --- ##### Celebration Bridal Appointment This type of appointment is perfect for you if you are ready to say yes to the dress and proceed with the order!  This is perfect for a bride who has already visited TWD (but just couldn’t decide!) and has narrowed down her options.  We’ll cap this appointment off with celebratory drink, lots of pictures with our “I Said Yes!” sign, and by giving you all the deets on your order! Celebration bridal appointments are available any time and day of the week at TWD and typically last 60 minutes. --- ##### Private Bridal Appointment Looking to have the boutique all to yourself?  Then, this could be perfect for you.  We started offering a private appointment post-Quarantine to give our brides the opportunity to have a larger group visit the store than is typically allowed.  So, if you want to include a whole entourage of loved ones with you, this could be a great option!  The fee for this appointment is $150 and includes: - A phone pre-consultation with one of the TWD-ettes - Celebratory drink when the bride says yes! - Just like every appointment here, undivided attention from your stylist - Complimentary charcuterie board from our neighbors down the street, Culture Beer + Cheese - $150 credit if you find the one! - 2 hour time frame - Up to 10 guests Private bridal consultations are available Tuesday through Friday and the non-refundable fee is paid upon booking.  Time slots are limited so advanced planning is important! --- ##### “I Said Yes in Stars Hollow” Bridal Appointment If you have not yet heard of the BIG event that takes place near the end of September in Downtown Brighton, called Destination Stars Hollow, it is where we transform our little town to the idyllic town of Stars Hollow from the hugely poplar TV series, Gilmore Girls.  During this weekend long festival, we actually are not able to take on bridal appointments and still give a proper TWD experience but we invite any fans of the show to make mention of this type of appointment when booking any other time of the year so we can give you a little Stars Hollow flair!  If you want to make it extra special, we offer a Gilmore Girls swag bag as an appointment upgrade for a small fee.  We can discuss details upon booking! --- ##### Consultation Bridal Appointment This appointment is new to TWD, and we are excited to offer an option for brides who are still in exploratory mode!  This appointment type is available Tuesday – Friday and lasts just 45 minutes.  In this shortened timeframe, we will get to know you and your wedding dress vision and get you in a few dresses to see how you feel.  Our goal is to give you a better vision for what your wedding dress will be in terms of fit and style so you can come back with confidence with the rest of your gang to say yes to the dress! --- ##### Bridal Accessory Appointment Have your dress all picked out but need to finish off your look?  This is your appointment!  We absolutely love to accessorize at TWD – and there is so much you can play around with – detachable trains, veils, all sorts of jewelry and headpieces, belts and sashes, and more!  Many of these items need to be ordered so it’s best to book this about 6 months prior to your big day! *Accessory appointments last 60 minutes and are available any time of the day, Tuesday through Friday.* --- ##### Bridesmaid Appointment Ready to continue the dress party for your girls?  This one is for you!  We carry a dedicated collection of bridesmaid dresses that are available in a variety of colors and sizes, perfect for creating your bridal party look.  Whether that is everyone in the same dress, or everyone in a different style, we are ready to make your vision a thing!  Our stylists will help guide you through the appointment – they know the best approach to trying on bridesmaid dresses, depending on what your goal is.  Our bridesmaid dresses range in price from $230 – $350 (don’t forget to ask about our group discount!) *Bridesmaid Appointments last 90 minutes and are available any time of the day, Tuesday through Friday.* --- ##### Other Appointment None of the other appointments sound right?  Choose this option and we’ll help guide you when we officially book your visit! ###### A friendly The White Dress Bridal Style Expert will contact you shortly to schedule your appointment and confirm with you.  Easy, peasy. "*" indicates required fields Comments This field is for validation purposes and should be left unchanged. 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The White Dress are here for you every step of the way! Check out these tips for Wedding Gown shopping! - **Modified:** 2026-03-18 ![dress shopping tips](https://the-white-dress.com/wp-content/uploads/2025/03/edwina.png) ### dress shopping tips Finding your dream dress is a moment you’ll remember forever — and we want to make sure it’s nothing short of magical. From what to bring to your appointment to how to know when you’ve found the one, here are our best tips straight from our stylists. #### 10 things you must know and do before you buy your wedding gown The quest for your wedding gown can be one of the most exciting and fun-filled parts of planning for your wedding. Your gown will set the tone for your entire wedding and there are few other times where you will be so lavishly pampered as you are magically transformed into a beautiful bride before your very eyes. But before you buy your wedding gown, here are ten things that you need to know and do. ##### #1: Get a clear picture of what you want your wedding to look like in your mind. Close your eyes and envision yourself as a bride. What do you see? Are you going to be walking down an aisle, getting married outside or uttering your vows by the soft glow of candlelight? Will you be wearing a full ball gown with your hair up and a long flowing veil? Or are you dressed in a flowing, romantic gown that accentuates your femininity? Write down six adjectives that best describe how you want to look and feel on your wedding day. For example, you may write words such as: traditional, romantic, princess like, lavish, minimalist, sexy, sophisticated, etc. ##### #2: Try on the different silhouettes of gowns to find out what looks best on your figure. All wedding gowns fall under four basic silhouettes. These are: the ball gown (the most traditional of the categories, has a full bodice and waistline that leads to a very full skirt), the empire (has a high waistline which falls to a slimmer skirt), the A-line or princess (features vertical seams flowing from the shoulders down to an A-shaped flared skirt) and the sheath (closely follows the line of the body). An experienced bridal consultant can point out the features of how you look in each. You should let her know what you like about each style as well. ##### #3: Select the color and fabric of your gown. The same dress style can look and feel quite different in a different color or fabric. Even though white has traditionally been the color of most gowns, more and more gowns are being designed with color in the details. You may want to consider an off white, ivory or blush/champagne color as a way to enhance your complexion. Choose a color and fabric that best reflects the mood you are trying to create at your wedding. When choosing the fabric, keep in mind that it will be the basis for the overall look and feel of your gown and will influence cost more than any other single thing. Textured material and overlays such as chiffon, tulle, and organza can also be used to create a special look for you. ##### #4: Determine what features you want on your gown. These features include the type of neckline, waistline, train, beadwork or lace on the bodice and skirt, and other decorations or embellishments. Once you have determined which silhouette, color and fabric you like best, determine if the gown will have sleeves, straps or if you prefer strapless. You will want to try on a variety of gowns to help you find what you like best as you bring “the perfect gown” into closer focus. ##### #5: Accept help from knowledgeable and professional bridal consultants. A good bridal consultant will ask lots of questions to get more clarity about your special day. They will want to be helpful to you and may have some recommendations for you. An expert consultant has seen gowns on many women in various shapes and sizes and will be able to recommend a dress that will look great on your body. Let an expert’s opinion guide you to considering some shapes or styles you might never have imagined wearing. However, your consultant should make you feel comfortable and free to express your own opinion. From the moment you enter the salon, be mindful of the way you’re being treated and of the way the salespeople make you feel. Do they treat you with respect? This is your special day and you deserve help that makes you feel comfortable and happy. ##### #6: Be aware of traditions or religious guidelines that may influence how your gown should look. Different pastors, clergy or officiants of weddings in various religious and/or ethnic backgrounds require that your head, legs or shoulders be covered. It is best to check with your ceremony officiant to find out if he/she has any guidelines that may need to be considered before you buy your gown. This will prevent embarrassment on the part of you and your guests. ##### #7: Bring along someone whose opinion you trust and respect to help you in your search. This person could be your mother, sister, bridesmaid, honor attendant, a close friend or another relative. An extra set of eyes can be helpful, but limit the number of people who come with you. Too many opinions will likely confuse you and lead to a frustrating experience. Such feedback can be invaluable. But, remember, it is your wedding, so you should make the final decision after careful consideration of your choices. ##### #8: Make your decision. Making your final decision doesn’t have to be stressful. You have your mother or friend and your consultant to help you. Be sure to give yourself a chance to look at several options before you buy. Trust your own instincts. You have likely been visualizing this day for some time. Ask yourself these three questions of the final dresses that you are seriously considering: 1) Which dress do I feel the prettiest in?; 2) Which dress accentuates my best feature?; and 3) Which dress most fits my personality or style? Try on each gown and go through this process until you have eliminated all of the dresses to the final one. Once you’ve found a gown that is everything you’ve imagined, smile and relax – you’ve done it! ##### #9: Have your dress altered to match your exact figure. Once you have your gown, find a professional seamstress, who is an expert at altering wedding gowns, to help you make the final alterations that will help your dress fit perfectly. Many bridal stores will have their own seamstress on site to help you. This process usually involves an initial fitting and one to two more alteration appointments. Following these fitting appointments, your dress will be pressed. You may want to wait until a few days before your wedding before you pick it up. ##### #10: Look for the final touches that will help you complete your gown and make your wedding day special. Once you’ve found your gown, look for matching elements such as veils, shoes, and gloves that will make your transformation into a new bride complete. You may want to ask your bridal consultant for suggestions for these final touches. ##### Hours & Location Standard bridal appointments are available any time and day of the week at TWD and typically last about 90 minutes. **Tues:** 11am – 5pm **Wed:** By appointment only **Thurs:** 1pm – 7pm **Fri – Sat:** 11am – 5pm **Sun – Mon:** Closed [810.588.6147](tel:810.588.6147) [hello@the-white-dress.com](mailto:hello@the-white-dress.com) 209 West Main Street Brighton, MI 48116 [Get Directions](https://www.google.com/maps/search/?api=1&query=The+White+Dress%2C+209+West+Main+Street%2C+Brighton%2C+MI+48116%2C+USA) const isIOS = function () { return /iPad|iPhone|iPod/.test(navigator.userAgent) || (navigator.platform === 'MacIntel' && navigator.maxTouchPoints > 1); }; window.twdInitMap = function () { const el = document.getElementById('twd-map'); if (!el || typeof google === 'undefined' || !google.maps) return; const lat = parseFloat(el.getAttribute('data-lat')); const lng = parseFloat(el.getAttribute('data-lng'));... --- ### Accessories 101 - **URL:** https://the-white-dress.com/accessories-101/ - **Modified:** 2026-03-18 ![Accessories 101](https://the-white-dress.com/wp-content/uploads/2026/03/lookbooks-bg-fade.avif) ### Accessories 101 While we know there are SO MANY options for accessorizing your bridal look, we have learned a thing or two over the years when it comes to styling your look for the big day!  One of the most common misconceptions about buying accessories at a bridal shop?  That everything is over-priced!  That’s just not true and we get so many comments about how reasonably priced our accessories are.  (We offer jewelry starting at $20 and veils starting at $70.) We strongly encourage our brides who are looking for accessories to book an appointment!  Why not come back and try on THE dress again (our sample) and try out all the options with a fresh mind?  Besides the fact that it is just SO FUN to be back in the dress, **if you are visual people like we are, we value being IN the dress and actually seeing the entire look together**.  Feel free to bring in any accessories that you may already have and test it out with the dress! #### Accessories Facts: - **Lead time:** This can vary depending on a number of factors.  We usually suggest allowing 3 months for any accessories to arrive to the shop. - **When to shop? ** After you’ve found the one, before it comes in!  Come in on a calm day with a fresh mind and explore the options. - **What options do you have?**  SO many.  Veils, jewelry, hair accessories, gloves, overskirts, detachable trains, bows, capes/streamers, faux-fur shawls, lace jackets, robes, detachable sleeves, belts, sashes…and more! - **Veil price points:**  Our average non-cathedral veil price is $200 and the very long cathedrals can vary from $150 to $900. - **Veil customizations?**  Usually, yes!  Our veils designers are in the USA so there is usually a way to meet your vision exactly. - **Steaming/pressing:** Of course this is included in the prices of our accessories!  No extra charge for this. - **Do you steam/press outside veils?**  We do, for a fee, which is based on the length.  Please note that while we do our best to get all the wrinkles out, we have found that with veils with lower quality fabrics, it can be quite difficult to make it completely smooth and wrinkle-free. Any other questions – just give us a call or text: 810-588-6147.  And… [book your appointment today](https://the-white-dress.com/contact/book-your-visit/)!   --- ### Next Steps - **URL:** https://the-white-dress.com/next-steps/ - **Modified:** 2026-03-18 ![Next Steps](https://the-white-dress.com/wp-content/uploads/2026/03/twd-dress-rack-bg.avif) ### Next Steps Congratulations (again!) on saying YES to the dress!  So you may be wondering, what now?  Well, the next thing to start thinking about when it comes to the dress is alterations.  But first, here is a general timeline for your wedding dress: #### Wedding Dress Timeline 1. Say YES!  TWD orders your dress.  (Or if you purchased a dress off the rack, we will store your dress for you until you are ready to pick it up.) 2. Then it’s a waiting game.  Most of our dresses will take about 6-7 months to arrive in shop.  However, some do arrive earlier than that.  (Keep in mind that if you are a bride who had a quick wedding date and we gave you an ETA on your dress, then that is when to expect it!  Please don’t panic!) 3. While waiting, research and book alterations. (Lots more info on that below.) 4. We will text you when your dress is here!  Then we will send you an email with lots of information on what to do next. 5. Most brides then schedule a time to come in and try on their dress at the shop. 6. At that point, you can take your dress with you or leave it here for storage.  (We offer complimentary storage of your wedding dress through the wedding day.) 7. Pick up dress for alterations appointments.  (Please schedule your pick up at TWD ahead of time.) 8. Go to fittings as prepared as possible.  Again, read below! 9. At final fitting, decide if you want to keep your dress with you or store at TWD.  If planning to bring it back to TWD, please schedule your drop off. 10. If you have decided to keep your dress and it does not need a final press/steam, then your dress is wedding day ready! 11. If you have decided to store your dress at TWD, don’t forget to schedule the pick up date.  Most brides pick up their dress a few days before the wedding day.  Because it will be freshly pressed/steamed, you may want to think about logistics.  Many brides plan to take their dress right from TWD, direct to where they plan to be getting ready on the wedding day, depending on if they have access to that place in the days leading up to the day. 12. Pick up dress! 13. Get married! #### Tips for Alterations - You will need your shoes for your fitting! - You will want to bring any undergarments you plan (or are considering) wearing under your dress. - Most wedding dresses require about 3 fittings to achieve a perfect fit. - All seamstresses have their own timeline for when it makes sense to set up fittings.  In general, the ideal timeline starts about 12-15 weeks from your wedding day and ends with a final fitting about 2-3 weeks from your big day. - Be sure to go over any and all changes you plan to make to your dress during your first fitting so your seamstress can plan to get the things done in a manner that makes sense. - Remember that the pricing of your alterations will likely depend on the complexity of the gown – things like beading, lace, and number of layers of the hem.  Most alterations range from $600-$1,000, but can certainly go up in cost, depending on what needs to be done or if there are customizations. All TWD brides are eligible to take advantage of our unlimited storage and FREE final press/steam of their gown, regardless of where alterations take place.  Just note that we need to be kept in the loop – please schedule all drop offs and pick ups ahead of time. #### Preferred Seamstress List - About the Fit Alterations with Nelly: 142 Brighton Lake Rd, Brighton, MI.  810-275-8583 - Sarah Kolis Designs: Northville, MI. Book fittings online at sarahkolis.com - Bella Alterations: 39050 Schoolcraft Road, Livonia, MI. 734-779-1290 - Sewn to Precision with Sandy: Commerce Twp, MI. 248.462.0180 - Bonnie Bentley Alterations: Farmington Hills, MI. 248-471-7394 Please note that About the Fit Alterations with Nelly prefers that our brides book their fittings as soon as they purchase their gown in order to reserve their spot.  She is exclusive to TWD and likes to plan her next fitting season out as soon as she can! --- ### Bride of the Month Application - **URL:** https://the-white-dress.com/botm-application/ - **Modified:** 2026-03-17 ![Bride of the Month Application](https://the-white-dress.com/wp-content/uploads/2026/03/twd-dress-button-up.avif) ### Bride of the Month Application We want to share your love story! #### We can’t wait to hear from you! Send us a little info about yourself and your special day and we’ll be in touch! Instagram This field is for validation purposes and should be left unchanged. Name First Last Email Groom's First Name Wedding Date MM slash DD slash YYYY Tell us a little bit about your special day! ![](https://the-white-dress.com/wp-content/uploads/2026/01/k.j.wedding-13171.avif) --- ### testimonials - **URL:** https://the-white-dress.com/about/testimonials/ - **Description:** We think that The White Dress is pretty fabulous! So we thought we would let our clients do the talking about Brighton's Premier Bridal Shop. - **Modified:** 2026-03-17 ![Reviews & Testimonials](https://the-white-dress.com/wp-content/uploads/2026/03/twd-dress-button-up.avif) ### Reviews & Testimonials Not that we want to toot our own horn (ok, sometimes we do….) but we do think that TWD is pretty fabulous!  So we thought we would let our clients do the talking about Brighton’s Premier Bridal Shop. Read all of our [Wedding Gowns Reviews](http://www.weddingwire.com/biz/the-white-dress-brighton/0f822e16f09224fa.html) at [![Weddings, Wedding Cakes, Wedding Planning, Wedding Checklists, Free Wedding Websites, Wedding Dresses, Wedding Ideas & more](//wwcdn.weddingwire.com/static/images/logo/WWlogo-83x19.gif)](http://www.weddingwire.com) ##### Click to see all of our reviews on Google: [![](https://the-white-dress.com/wp-content/uploads/2020/08/google-g-logo.jpg)](https://www.google.com/search?bih=510&biw=1163&rlz=1C1CHBF_enUS751US751&hl=en&ei=5IU9X6r2FsKntQbA-Y_YAQ&q=the+white+dress&oq=the+white+dress&gs_lcp=CgZwc3ktYWIQAzILCC4QxwEQrwEQkwIyAggAMggILhDHARCvATICCAAyAggAMggILhDHARCvATICCAAyAggAMgIIADIICC4QxwEQrwE6DgguELEDEMcBEKMCEJMCOgQIABBDOgsILhCxAxDHARCjAjoICC4QxwEQowI6BwgAELEDEEM6CAguEJECEJMCOgUIABCRAjoFCAAQsQM6CAgAELEDEIMBOgUILhCRAjoKCC4QxwEQowIQQzoECC4QQzoKCC4QxwEQrwEQQzoHCC4QsQMQQzoOCC4QxwEQrwEQkQIQkwI6CwguELEDEMcBEK8BOgUILhCxAzoCCC46CAguELEDEIMBUK8DWO0WYK8XaABwAHgAgAHHAYgBig-SAQQyLjEymAEAoAEBqgEHZ3dzLXdpesABAQ&sclient=psy-ab&ved=0ahUKEwiq-J-iiKjrAhXCU80KHcD8AxsQ4dUDCAw&uact=5#lrd=0x88234ff29fc61c87:0x5f081b0cfd45fc20,1,,,) ##### Click to see all of our reviews from The Knot: [![Couples love us! See our reviews on The Knot.](https://www.xoedge.com/myaccount/2019/website-share/VendorBadge_CouplesLoveUs.png)](https://www.theknot.com/marketplace/redirect-424542?utm_source=vendor_website&utm_medium=banner&utm_term=d4076ed6-54c8-4869-a477-b159cb7f0c9f&utm_campaign=vendor_badge_assets) --- ### Appointment Guide - **URL:** https://the-white-dress.com/appointment-guide/ - **Description:** At The White Dress, we know that sorting through all the available options can be overwhelming. That’s why we’ve created this guide. - **Modified:** 2026-01-20 ![Dress Appointment Guide](https://the-white-dress.com/wp-content/uploads/2026/01/iStock-2164226565-scaled.avif) ### Dress Appointment Guide From having a budget, to deciding who to bring, to flattering fits, we'll teach you the two rules of wedding dress selection. Learn more about choosing the right dress, download our guide below! [Download the Guide](/wp-content/uploads/2018/12/Our-Wedding-Dress-Appointment-Guide.pdf) #### We're here to help! Your appointment should feel exciting, not overwhelming. We’ve got answers to our most common questions so you can arrive feeling confident, relaxed, and ready to fall in love. [See more common questions](/faqs) What if I don’t have 9 to 12 months before my wedding? Can I still shop at The White Dress? Yes – you can still shop at The White Dress! We use a pretty conservative estimate when giving a timeline; however many of our designers have dresses ready to ship or can provide a rush order to have a dress arrive in a much shorter time frame.  So don’t worry.  We can definitely make your dream dress happen!  Oh, and from time to time, we have sample wedding dresses and extra stock that are ready to go that day!  {Please note that if you are working with a shorter time period, you will likely have a more limited selection from which to choose.} How far in advance should I book my visit to The White Dress? That depends!  For during the week appointments, we recommend calling at least 1-2 weeks in advance to book your visit.  Please note however, that if you are planning on a Saturday visit, it is best to book that at least 3-4 weeks in advance as that is our most desired day.  Also, we do often have a cancellation list for Saturday appointments.  This is an option if we are booked for the day and time you are hoping for. What if my bridesmaids are not from the area? How will they be fitted and get their dress? There are several different ways to answer these questions, largely dependent upon your bridesmaid dress selection and personal preference for how you want to handle getting the dresses to your girls.  But, first thing first, right? - Once you decide on a dress (or dresses!) for your girls, the next step is to get their measurements.  If they are able to make it to The White Dress to be measured, we prefer to measure each girl, to ensure accurate measurements.  But, if they are out of town, we only ask that they go to an experienced seamstress.  Once they have those measurements, they can submit those via our [Bridesmaid Measurements Portal](https://the-white-dress.com/contact/bridesmaid-measurements/) and we will walk them through the rest of the process to determine size and pay their deposit. - Bridesmaids are welcome to pay their invoice online – we will send them a payment link.  Or payments can be made by giving us credit card information over the phone. - And when your dresses arrive, there are lots of options for getting the dresses to your maids.  We can ship the dresses to your girls (though we do charge a$20 shipping fee for that service).  But what happens most often is that the bride picks up her bridesmaid’s dresses and arranges to deliver them to her girls (especially since there are lots of opportunities to do that with the bridal showers, bachelorette parties, and other fun wedding related activities around the time most bridesmaid dresses arrive). What about dresses for the flower girls and junior bridesmaids – does TWD have those? We have an official “flower girl” collection, but not a junior bridesmaid collection. Price points vary widely by designer line, but flower girl dresses generally start at $140 and can go on up to $350. The ordering time for these dresses also vary widely.  Some take up to 6 months; while some are available within a month.  Please inquire if you have specific timing needs or budget guidelines. What about alterations? Does TWD have seamstresses? In a word, no.  Instead, we have a great list of recommended seamstresses that many of our brides use for their gowns, one of which is located right in Brighton within a 3 minute drive from our shop.  Also keep in mind that many of our brides who live far away tend to get alterations done closer to home.  If you have any specific questions about alterations, please let us know!  We have seen a LOT over the years and know our fair share about how wedding dresses get altered! --- ### Employment Application - **URL:** https://the-white-dress.com/employment-application/ - **Description:** We are looking to expand our team. Submit an employment application to help brides have a great experience finding their perfect dress. - **Modified:** 2026-01-19 ### Employment Application Step 1 of 4 25% Comments This field is for validation purposes and should be left unchanged. Name(Required) First Last Phone(Required) Email(Required) Home Address(Required) Street Address Address Line 2 City AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific State ZIP Code Position Applying For(Required) ##### Employment History Please list your three most recent employers. Employer #1(Required) Position(Required) Length of Employment(Required) Start Date(Required) Month Day Year End Date(Required) Month Day Year Describe Your Duties(Required) Employer #2(Required) Position(Required) Length of Employment(Required) Start Date(Required) Month Day Year End Date(Required) Month Day Year Describe Your Duties(Required) Employer #3(Required) Position(Required) Length of Employment(Required) Start Date(Required) Month Day Year End Date(Required) Month Day Year Describe Your Duties(Required) ##### References Please list both work and personal references. Do not list family members. Name(Required) First Last Phone(Required) Email(Required) Type of Reference(Required) – Select Reference Type –WorkPersonalOther Name(Required) First Last Phone(Required) Email(Required) Type of Reference(Required) – Select Reference Type –WorkPersonalOther Name(Required) First Last Phone(Required) Email(Required) Type of Reference(Required) – Select Reference Type –WorkPersonalOther ##### Application Questions Please list your qualifications for the position you are seeking(Required) Do you have any prior work experience in retail? If so, please briefly explain. If not, please let us know what traits you believe you have that would translate to the retain industry.(Required) Why do you wish to seek employment at The White Dress?(Required) ##### I authorize this application to be true and accurate Signature(Required) First Last --- ### employment opportunities - **URL:** https://the-white-dress.com/contact/employment-opportunities/ - **Description:** Are you a bridal fashion expert? Do you swoon over every wedding dress you see? Are you the type of person that gets excited opening a wedding invitation? - **Modified:** 2026-01-19 ![Employment Opportunities](https://the-white-dress.com/wp-content/uploads/2023/05/DSC06019-scaled.jpg) ### Employment Opportunities We are always on the look out for talented, enthusiastic, and friendly individuals to fill out the TWD Bridal Style Team. #### Do you have a passion for bridal fashion? Do you swoon over every wedding dress you see?  Are you the type of person that gets excited just opening a wedding invitation in anticipation of the joy of being part of that special couple’s wedding day?  If these statements sound like you, then you may be a perfect fit for The White Dress! We are always on the look out for talented, enthusiastic, and friendly individuals to fill out the TWD Bridal Style Team.  There are various positions that help define our team and make dreams come true: - **Bridal Stylist** – The perfect candidate is someone who loves fashion, especially bridal fashion, has an eye for style, and who has a friendly and good-natured personality.  He or she must be up for the challenge of working in an ever-changing environment and, most of all, must love to work with brides!  Hiring both full and part time positions. - **Shop Admin** – Are you super organized, detail oriented and have a love of all things bridal?  If so, then you may be a great candidate for a TWD Shop Admin.  Individuals who are eager to help keep things organized behind the scenes at TWD are a good fit for this position. - **Steaming and Receiving Assistant and Manager** – If you want to be a part of the action at our shop, but don’t necessarily want to be working one-on-one with our clients, this position could be a great fit.  Individuals must love bridal, be super organized, and not mind hanging out in the TWD Steaming and Receiving room where the magic happens!  Hiring for both full and part time positions. - **Shop Intern** – Are you a high school or college student looking for a FUN part-time job?  Do you love wedding dresses?  Have you ever walked by our windows and wanted to come in?  Well, if this sounds like you, then we’d love to have your help at The White Dress.  Our interns help keep the shop looking its best and help out in lots of behind-the-scenes ways. If you are interested in any of the above, please fill out the application below and submit it, along with your resume, to [kristy@the-white-dress.com](mailto:kristy@the-white-dress.com) or mail them to our shop at 209 W. Main Street, Suite 101, Brighton, MI, 48116.  If we see a good match, we will be in touch! [Apply Today!](https://the-white-dress.com/employment-application/) --- ### Payment - **URL:** https://the-white-dress.com/payment/ - **Description:** Welcome to the TWD Payment Page! The below form will be submitted to The White Dress and at the bottom of the page, you will be directed to PayPal. - **Modified:** 2026-01-19 ![Payment Portal](https://the-white-dress.com/wp-content/uploads/2026/01/twd-bridesmaids-hero.avif) ### Payment Portal #### Thank you for your business! The below form will be submitted to The White Dress and at the bottom of the page, you will be directed to PayPal where you can submit your payment.  Please note that the below form requires you to determine the amount you would like to remit as payment. - If you are making a payment on a bridesmaid dress, please notify the bride (or TWD!) if you are unsure of the amount to pay – we require at least a 60% deposit on your bridesmaid dress before it is ordered. - If you are making a payment on a bridal gown and your gown has already been ordered, you are welcome to submit payment in any amount you wish.  If you have not yet ordered your dress, we do require that at least 60% of your dress balance is paid before it can be ordered.  If you are making payments on a dress that has already been ordered and are curious about what is left to be paid, please feel free to contact TWD! **Note about the Address section:  Please enter an address that we could mail something to you, if needed.  Please note that this does not have to match your billing address.** And of course, if you have any questions about using this page, please don’t hesitate to contact us at the shop: 810.588.6147! ##### Submit Payment --- "*" indicates required fields Company This field is for validation purposes and should be left unchanged. Name* First Last Address* Street Address Address Line 2 City AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific State ZIP Code Email* Phone* Name of Bride* Payment Amount* Total --- ### bridesmaid measurements - **URL:** https://the-white-dress.com/contact/bridesmaid-measurements/ - **Description:** Use our bridesmaid measurement form to submit your bridal party measurements for the perfect bridesmaid dress from The White Dress! - **Modified:** 2026-01-19 ![Bridesmaid Measurements](https://the-white-dress.com/wp-content/uploads/2026/01/twd-bridesmaids-hero.avif) ### Bridesmaid Measurements ##### Send us your bridesmaids’ measurements --- "*" indicates required fields X/Twitter This field is for validation purposes and should be left unchanged. Bridesmaid Name* First Last Bridesmaid Phone Number* Bridesmaid Email Address* Bride Name* First Last Wedding Date* MM slash DD slash YYYY Bust (in inches)* Waist (in inches)* Hip (in inches)* Height* By checking the boxes below, I understand:* The above measurements are used to determine the appropriate size to be ordered. It is The White Dress’s standard policy to order the size of dress that corresponds to your largest measurement based on the designer’s size chart. The White Dress is not responsible – by refund, discount, or exchange – if a client loses or gains weight causing the ordered dress to not fit according to the measurements above. Most formal wear dresses require some alteration in order to fit an individual perfectly. This is an additional cost that is not included in the cost of the dress itself. The cost of alterations ranges based on what is being done to tailor the dress. CAPTCHA --- ### contact us - **URL:** https://the-white-dress.com/contact/ - **Description:** We are excited to have you visit! Here is some help on how to get to Michigan's Premier Bridal Shop! Contact us here - **Modified:** 2026-01-19 ![Contact Us](https://the-white-dress.com/wp-content/uploads/2025/12/twd-home-hero.avif) ### Contact Us We are excited to have you visit!  Here is some help on how to get to our lovely front door. ##### Hours & Location Standard bridal appointments are available any time and day of the week at TWD and typically last about 90 minutes. **Tues:** 11am – 5pm **Wed:** By appointment only **Thurs:** 1pm – 7pm **Fri – Sat:** 11am – 5pm **Sun – Mon:** Closed [810.588.6147](tel:810.588.6147) [hello@the-white-dress.com](mailto:hello@the-white-dress.com) 209 West Main Street Brighton, MI 48116 [Get Directions](https://www.google.com/maps/search/?api=1&query=The+White+Dress%2C+209+West+Main+Street%2C+Brighton%2C+MI+48116%2C+USA) const isIOS = function () { return /iPad|iPhone|iPod/.test(navigator.userAgent) || (navigator.platform === 'MacIntel' && navigator.maxTouchPoints > 1); }; window.twdInitMap = function () { const el = document.getElementById('twd-map'); if (!el || typeof google === 'undefined' || !google.maps) return; const lat = parseFloat(el.getAttribute('data-lat')); const lng = parseFloat(el.getAttribute('data-lng')); if (Number.isNaN(lat) || Number.isNaN(lng)) return; const center = { lat: lat, lng: lng }; const map = new google.maps.Map(el, { center: center, zoom: 15, mapTypeControl: false, fullscreenControl: false, streetViewControl: false }); const marker = new google.maps.Marker({ position: center, map: map, title: 'The White Dress' }); // Build a nice popup (InfoWindow) const address = el.getAttribute('data-address') || ''; const directionsUrl = 'https://www.google.com/maps/search/?api=1&query=' + encodeURIComponent(address || (lat + ',' + lng)); const infoHtml = ` The White Dress [Get directions](${directionsUrl}) `; const infoWindow = new google.maps.InfoWindow({ content: infoHtml }); // Open immediately infoWindow.open({ anchor: marker, map: map, shouldFocus: false }); // Optional: toggle on marker click marker.addListener('click', function () { infoWindow.open({ anchor: marker, map: map, shouldFocus: false }); }); }; document.addEventListener('DOMContentLoaded', function () { // Apple Maps swap const link = document.querySelector('.twd-directions-link'); if (link) { const lat = link.getAttribute('data-lat'); const lng = link.getAttribute('data-lng'); const address = link.getAttribute('data-address'); if (isIOS() && lat && lng) { link.href = 'https://maps.apple.com/?ll=' + encodeURIComponent(lat + ',' + lng) + '&q=' + encodeURIComponent(address || 'Destination'); } } if (typeof google !== 'undefined' && google.maps) { window.twdInitMap(); } }); })(); #### ![](https://the-white-dress.com/wp-content/uploads/2025/12/twd-location-photo.avif) #### Let’s connect! - **Facebook:** [www.facebook.com/TheWhiteDress](http://www.facebook.com/TheWhiteDress) - **Instagram:** @thewhitedressmi - **TikTok:** @thewhitedressmi - **Pinterest:** [www.pinterest.com/TheWhiteDressMI](http://www.pinterest.com/thewhitedressmi/) #### Send us a message! "*" indicates required fields Company This field is for validation purposes and should be left unchanged. Name* First Last Email* Phone* Message* CAPTCHA --- ### Wishlist - **URL:** https://the-white-dress.com/wishlist/ - **Description:** Let us help you find your perfect wedding dress. Create a wishlist to save your favorite dresses from The White Dress Boutique. - **Modified:** 2026-01-16 --- ### Wedding Dresses - **URL:** https://the-white-dress.com/wedding-dresses/ - **Description:** Search for your perfect dress right here using our Dress Search! Find your perfect dress at The White Dress, bridal stores in Michigan. - **Modified:** 2025-12-11 --- ### Virtual Rack - **URL:** https://the-white-dress.com/virtual-rack/ - **Modified:** 2025-12-06 --- ### the perks - **URL:** https://the-white-dress.com/the-perks/ - **Description:** We know not every bridal shop is created equal, and we want to share with you ALL the things that you get when purchasing your dress at The White Dress. All... - **Modified:** 2025-06-10 We know not every bridal shop is created equal, and we want to share with you ALL the things that you get when purchasing your dress at The White Dress.  All of the below are *included* in our pricing, so please be sure to take advantage! - FREE pressing/steaming of your wedding dress – twice!  Once prior to you ever seeing it and another time right before your wedding day! - FREE breathable white garment bag to protect your dress. - UNLIMITED storage of your wedding dress through your wedding day.  Feel free to bring it back and forth from alterations and schedule the comings and goings of your dress with our front desk staff! - Referral program.  Refer a friend who ends up buying her dress with us, we will send you a surprise present in the mail! - 15% off same day purchase of veil, jewelry, hair accessories.  (Same day as your wedding dress.) - 10% off veils, jewelry, hair accessories from the day you say yes to the dress, all the way through your wedding day. - 15% off flower girl dresses. - 10% off our short dress collection. - Enter our monthly drawing to get 50% off veils, jewelry, hair accessories.  (Just review us on Google and The Knot.  And if you are able to review us on Yelp as well, you’ll get an extra entry into the drawing!) And finally…we truly feel our team goes above and beyond to make your wedding dress journey as seamless as possible.  As one of our brides, you have access to our friendly team of bridal experts.  We are more than happy to help and are just a call or text away! --- ### Out of Town Visitors - **URL:** https://the-white-dress.com/out-of-town-visits/ - **Description:** Our selection of wedding dresses for plus size brides holds nothing back. No matter the silhouette, style, or trend, we have the glamour you’re craving - **Modified:** 2024-10-08 --- ### bridesmaid dresses - **URL:** https://the-white-dress.com/wedding-dresses/our-bridesmaid-dresses/ - **Description:** We love our dresses so much, we like to call them our party dresses. Here is a sampling of what you will find. Shop designer bridesmaid dresses! - **Modified:** 2023-05-17 We totally get it.  Your bridesmaids are your girls.  Your gal pals.  Your besties.  Your second family.  (Ok, and maybe your first family too!)  So, why not treat them to the best?  That is why we only select the prettiest of pretty dresses for your bridal party.  Here is just a sampling of what you will find at The White Dress. --- ### Blog - **URL:** https://the-white-dress.com/blog/ - **Description:** Welcome to The White Dress blog, an extension of our little boutique. Here, we keep you up-to-date on all the latest bridal fashions - **Modified:** 2023-04-26 Welcome to The White Dress blog!  Think of this as an extension of our little boutique.  Here, we keep you up-to-date on all the latest bridal fashions, bridal shop events, and TWD special announcements.  But we don’t stop there.  We love weddings so much, we can’t help but share with you all the pretties we find as we mosey through our favorite wedding websites.  So visit our blog any time you are looking for a wedding whirl.  Or if you just want to stare at pretty pictures.  We won’t judge. --- ### Silhouette Quiz - **URL:** https://the-white-dress.com/silhouette-quiz/ - **Description:** We’re here to help you every step of the way, including figuring out which silhouettes will best flatter your figure! Get started with this silhouette quiz! - **Modified:** 2022-07-22 --- ### The Knot - **URL:** https://the-white-dress.com/the-knot/ - **Description:** The White Dress is Michigan's premier bridal shop. Find The White Dress on The Knot and book your visit today to find your perfect wedding gown! - **Modified:** 2019-09-03