wedding dress store brighton michigan

The TWD Promise

Written by: Kristy

Remember that day a few months ago when I posted an “Ask the TWD-ettes” image so if anyone wanted to ask us a question about the bridal world or wedding dresses or anything else?  No?  That’s ok, it was a long time ago and time flies when you are having fun at TWD!  But, the good news is that we are finally here with one of the most frequently asked questions that we get…but first, some background!

At TWD, we have a genuine love and care for all the brides and bridal parties we work with.  That is why we go the extra mile to make each and every visit to TWD special.  Typically you only get to travel along the wedding dress journey once in your life and we believe that it should be special, memorable, stress-free, and fun!  In short, you deserve the TWD Experience – which is what you will get from your first visit, through fittings, and finally, before we hug you goodbye a few days before your big day!  For those of you that have visited our store, you know that is what you get when you come to TWD, wedding dress store Brighton Michigan because you have experienced it first-hand.  And for those of you who have yet to visit our shop, we can’t wait to get an opportunity to  prove to you that this is who we are and what we are all about!

All of this being said, we wanted to address a bridal store trend that we have heard in recent months that is making its way around the country.  Maybe you have heard of it; maybe you haven’t.  Here is how the scenario usually plays out:

  • You are enjoying your first bridal appointment, trying on one lovely dress after another.  You have it narrowed down to a few top favorites and are excited that you know a little bit more about what it is that you are looking for.  Yay!  Then, the sales consultant that you are working with seems to be urging you to pick your dress, claiming that one of these must be “the one”.  Wow, pressure-y.  And then to top it off, the consultant is telling you that if you “buy your dress on your first visit, you can get a special discount”.  ($100 off or 15% off or whatever may push you over the edge.)  Even more pressure-y.  Talk about feeling the pressure to make your wedding dress decision…

Hhmph.  That just makes me sad.  Your wedding dress should be chosen because it is THE dress of all dresses, not because it is at a price point that will grant you a discount without having even a night to think about it.  You can be 10,000% sure that this scenario will NEVER happen at TWD.  That just isn’t our thing.  We feel strongly that this particular sales tactic doesn’t have the bride’s best interest at heart.  And if you know TWD, you know that having the bride’s best interest at heart just goes without saying.

Ok,ok, ok.  I will get off my soapbox now.  But as we have had many, many brides ask us about this policy at other stores, I felt I needed to express exactly why we don’t do that at TWD.  And it isn’t because we don’t love our brides or want them to save a little money.  {Because we do offer lots and lots of special deals, discounts, and offers for our brides…which you can read all about in our FAQ section.}

All of this being said, if you ever have a question about the pricing of any dress or were hoping for some sort of special deal, all you have to do is ask!  We are happy to help in any way that we can.


Kristy and the TWD-ettes

Proud to be a TWD bride

{We want all brides to be proud of where they found their dress, even if it is not from TWD!}