Like just about everything you shop for, there is a range of costs for wedding dresses.  Some cost multiple thousands, some are under $1,000.  At The White Dress, we feel most comfortable keeping our prices right around the average cost of a wedding dress, $1,700.  We believe that this price point hits the sweet spot of getting the highest quality dress without breaking the bank. Bottom line, we offer ah-mazing dresses from $1,200 to $3,000.  (Also, please keep in mind that bridal sample sale online prices are generally much lower!)