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Our first official season of prom dress shopping starts soon!

On a day defined by tradition, there are plenty of ways to break the mold.

Themed weddings can feel bridal, and fandom wedding dresses don’t have to look like cosplay.

The White Dress is rolling out a new collection of special occasion dresses for Homecoming.

Here’s our tips for making sure you can book an appointment during our busy season.

This Swifty summer, come find the gown that makes your heart sing while you and your partner say “forever and always.

Brides are finding wedding inspiration in all sorts of places.

Your shoes will determine how you look and feel on your big day.

Hello, ladies and they-dies!

Downtown Brighton is undergoing a major streetscape overhaul.

Looking for a wedding dress with a short turnaround?

Your choice of dress can enhance how your photographs turn out.