The White Dress <br> Pop Up Prom Shop <br> January 21–May 31

The White Dress
Pop Up Prom Shop
January 21–May 31

Tuesday + Friday: 11 am – 4 pm
Wednesday + Thursday: 1 – 6 pm
Saturday: 3 – 5 pm

No appointment necessary!

We’re offering over 200 dresses with more on the way!

We’ll be posting our dresses in a Facebook album in January so that you can browse our selection.

  • Price points on gowns range from $100–$750,
    with the majority in the $200–$400 range.
  •  Sizes run from 00–26.
  • Gowns span the full color spectrum, as well as in
    select patterns.
  • We offer every style, from fitted to ballgowns,
    satin to sparkle, ruffles, sequins, and lace!

Can’t find what you’re looking for? Talk to us! Just give us the details in terms of colors, size, price point, and style. We’ll reach out to our designers to see if we can find a match!

Monday, January 15 @ 12 noon: Prom Preview Party LIVE on IG + TikTok + FB

  • We are kicking off prom season with a LIVE online event
    featuring a preview of all our prom styles. Come check out our
    collection and ask questions!

  • We are also giving away a FREE prom dress, with the official
    giveaway post on IG on 1/1/24. Follow, like, and tag a friend to
    be entered!

Walk in Prom Hours

  • Tuesday + Friday: 11am – 4pm
  • Wednesday + Thursday: 1pm – 6pm
  • Saturdays: 3 – 5pm
  • Super Saturdays, all day walk in hours from 11am – 5pm!  February 24, March 2, March 9, March 23, and April 20!
  • All our collection is off the rack,
    so once it’s gone, it’s gone.
  • Drop in during prom shopping hours and sign in with our front desk. We’ll show you to a dressing room in the order that you arrive!

Want to score a deal or broaden your budget? Become a Prom Ambassador!

Refer your friends and get a discount on your dress! The more purchases your friends make, the bigger the discount! And don’t worry about accidentally twinning with your best friend: all our gowns are one-of-a-kind!

Sign Up!

Have a suggestion? We’d love to hear it!

We’d like to learn more about what you’re looking for in a prom dress. Share your thoughts and help us make our collection even better!

Tell Us What You Think!

Please enter your email address to save your dress to your wishlist.

You can access your wishlist from the menu.