Make Dress Shopping an Adventure

Make Dress Shopping an Adventure

The White Dress is the destination wedding boutique for Michigan brides.

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There’s not much that’s more exciting than anticipating a big event—like, say, your wedding day! Shopping for your gown is a big step in that planning process, and at The White Dress, we believe it should feel as special as it is.

Our boutique is 100% focused on making the dress-shopping experience as comfortable, as thrilling, and as fun as it can be—so much so that brides from outside our town of Brighton, MI are taking notice! If you’re thinking about making us a part of your search for The Dress, well, we’d be honored. But more importantly: we think we’ve got the goods to have you saying “yes” in no time.

Shop trends from the industry’s most acclaimed labels.

Bridal fashion is our thing, and we make sure to keep on top of the latest trends with regular trunk shows and visits to bridal markets. In our shop, you’ll find a wide selection of styles, from the trendy to the timeless, across major designers, including:

  • Adore by Justin Alexander
  • Essense of Australia
  • Lillian West
  • Lis Simon
  • Stella York
  • + Our own in-house TWD Collection!

And if you’re eager to get started, you don’t have to wait until you get here! Take a peek at our online look book and begin picking out your favorites.

We carry dozens of plus-sized sample gowns.

We carry one of the widest selections of wedding dresses in plus sizes in the state, because we believe that for a bride to feel that thrill of excitement when she steps into the one, it has to be because that dress was designed to support and celebrate her body just the way it is. A dress should flatter the woman—not the other way around. And when dresses are designed according to that standard, the results are visible in the gown itself—and on the faces of the brides wearing them.

So throw out outdated rulebooks and set your expectations higher—because yes you can wear that dress. Yep, even that one. Especially that one.

Butterflies? We got you.

The White Dress is a no-pressure shopping experience! We have an incredible staff of Style Experts, our fabulous TWD-ettes, who are knowledgeable about bridal fashion, experienced with our designers’ collections, and fully invested in helping you find your perfect dress. Our team doesn’t operate on commission, so we’re not just looking for a sale. We’re in it for that “wow” moment.

Still a little nervous? Here’s what to expect when you visit our shop.

“I was truly dreading wedding dress shopping since I’m a plus size woman, but there were a wide variety of dresses at The White Dress in my size range that looked beautiful! By the end of the visit, I couldn’t believe I was so worried about dress shopping. Can’t recommend TWD enough!” Rena, Ohio

We’re on board with your vision.

Your wedding is about you, and we’re here to help you make it happen. Ignore all that advice about “body types” and wear the dress that makes your heart sing. Double bride wedding? Coordinate your dresses for maximum style. Theme your wedding with an aesthetic, or a fandom, or even Taylor Swift. This is your big day, and The White Dress has you covered.

Plan your visit!

Whether you’re still in dress-scouting mode or you’re finalizing your accessories, we can help. Book an appointment with us to get started!

Hours:

Tuesday, Friday, Saturday: 11-5

Wednesday, Thursday: 1-7

Sunday: Closed

Monday: Closed

If you’re visiting us from farther away and you’d like to make a day of it in Brighton, there’s plenty to do nearby! Our top priority is your comfort, so if you have any other questions, you can take a look at our FAQs or just get in touch and ask us.

We can’t wait to see you in the shop!

FAQs

  • So first things first – how much is a wedding dress going to cost me?

    Like just about everything you shop for, there is a range of costs for wedding dresses.  Some cost multiple thousands, some are under $1,000.  At The White Dress, we feel most comfortable keeping our prices right around the average cost of a wedding dress, $1,700.  We believe that this price point hits the sweet spot of getting the highest quality dress without breaking the bank. Bottom line, we offer ah-mazing dresses from $1,200 to $3,000.  (Also, please keep in mind that bridal sample sale online prices are generally much lower!)

  • What is the size range for wedding gowns at The White Dress? How do I try on dresses that are not in my size?

    For our wedding dresses, we carry a variety of sizes.  Many of the samples range in size from 10 to 18, though overall we have dresses from a size 6 to size 30 in our shop.  If you have any specific questions, please don’t hesitate to contact us directly!  We are happy to look up sizing on any dress in our boutique for you.

    Please keep in mind that when trying on wedding dresses at The White Dress, you will be trying wedding gown samples, which rarely fit a bride perfectly.  So that is where the TWD Bridal Style Experts come in – to help fit and clip the sample gown so you can get an idea on how each dress will look on your figure.  {When you find your dream dress, that is when we actually take measurements to order a brand new gown in as close to your size as possible.}

    We also recommend browsing our online Wedding Dress Gallery if you are concerned about a size of a particular gown.  We are happy to fill you in on the size of a dress we have in shop and discuss options with you too.  If you have any questions about this, please don’t hesitate to contact us – we are happy to go into more specifics, especially if you have a particular style or silhouette you are drawn to.

  • Am I able to order my wedding dress through TWD if you don't have the dress in your store?

    That depends.  First, some background.  At The White Dress, we carry the collections from a select set of designers.  From their collections, we get to pick and choose which dresses we want to show in our store.  Therefore, it is quite possible that you may fall in love with a dress from one of our designers, but we may not have it in-store to try on.  If you fall into this category, please contact us for the next steps.  We can sometimes borrow a specific dress from a designer (though there is typically a fee associated with this) so you can see the dress of your dreams in person.

    If you happen to be shopping at another bridal store that carries one of our wedding gown designers, you may also find a dress there that we don’t have at TWD.  Please note that if you would still like to order from TWD, follow this rule of thumb:  if a dress is from a designer we carry at TWD, then the answer is yes we are likely able to order it for you!  But if it is from a designer that we don’t carry, we will not be able to order that specific gown.  Always feel free to reach out to us in these scenarios – we are happy to fill you in on the answers to your specific questions!

  • Does The White Dress offer a price matching program?

    This is a great question, and one that requires a little background information.  First off, all bridal retailers are allowed to set the prices of their wedding dresses.  However, each wedding gown designer has a price that they recommend it be sold for.  As such, two different bridal shops may carry the same dress, but at two different price points.  At The White Dress, it is our policy to never sell any of our dresses lower than what the designer’s standard is.  (To be frank, we hold ourselves to a high level of professional ethics and never discount a dress lower than what a designer allows.)

    All of this being said, we do sometimes have a little wiggle room to negotiate a price – but we do it on a dress by dress basis.  We do encourage anyone that has visited The White Dress to call with any questions on this policy, especially if you are seeing one of our dresses listed at a lower price at another bridal salon.

    And of course, we do want to mention that at The White Dress, we offer lots of items free of charge – including the pressing of your wedding dress (usually multiple times), a free and unlimited time frame in which to store your gown, no shipping charges or service fees when you place your order, a garment bag to protect your dress, and a nice wooden hanger on which to hang your gown!  (And of course, we can’t fail to mention that we think we provide a pretty awesome experience from the day you find your gown to the day  we say goodbye before your big day!)

  • When should I buy my dress? How long does it take for the dress to arrive?

    We are sure you have heard this a million times – start early!  And we don’t want to sound repetitive, but it’s true.  The earlier you start your search, the smoother the entire process will be.  (And who really needs to add more stress to wedding planning?)  Straight up though – we recommend you start your search 9 to 12 months before your wedding, and order your dress at least 8 months beforehand to ensure that the dress arrives and there is enough time for alterations to do their magic.

Get ready to feel fabulous!

Nothing brings a smile to our face like watching a bride try on a dress and realize it’s the one. So what are you waiting for? Your dress awaits.

Request an Appointment!

Take the Style Quiz

We’re here to help you every step of the way, including figuring out which silhouettes will best flatter your figure!

Lets go!

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