Monthly Archives: December 2018
What the popular wedding dress reality series does—and doesn’t—get right about dress shopping.
There’s an undeniable appeal to Say Yes to the Dress, from the beautiful gowns, to the dramatic tensions between members of the entourage, to the final triumphant moment when the bride sees herself in her perfect wedding gown. You’ve probably seen plenty of episodes and clips over the years, and if you’re like many brides-to-be, you’ve probably indulged a SYTTD binge since your fiancé popped the question.
The show gets some things very right: the need to have a vision for your dress but also be open to new possibilities, the way a dress changes once you put on the veil, the many ways you can customize a dress to meet your vision, etc.
However, it’s also responsible for a number of increasingly common misconceptions. If you’ve picked these ideas up from SYTTD, you will probably need to reset expectations before your first bridal appointment. Here are some of the most common.
1. Expect to try on more than three dresses.
In the format of the show, brides usually try on about three dresses which they show their entourage. This is because the show can only spend so much time on each dress, and they want to edit the story to present the most interesting narrative. The bride probably tried on much more than the three dresses you saw in the show, and she may even have tried them on in a different order. But after watching so many brides find “the one” by their third dress, many brides are becoming discouraged when they don’t find their own dress within a similar timeframe.
At our boutique, the average bride tries on about twelve to fifteen dresses before she settles on the perfect one. She may spend the first five or six just trying to find the silhouette she likes best. And she may try on as many dresses in two or three boutiques before coming to us.
Of course, you may find your dress in the first one you try on. If that’s the case, you’re one lucky bride! But if it takes you longer—don’t worry. It’s perfectly normal to try on a couple dozen dresses before making your decision.
2. Don’t bring a huge entourage.
The number of people brides bring with them on SYTTD is simply overwhelming. It’s typical to see at least three or four friends and family members arrive with the bride (usually some combination of her mother, mother-in-law, grandmother, maid of honor, and sister), but this crowd can quickly balloon to include all the bridesmaids, male friends and family members, or even bridal consultants and stylists. It’s amazing they all fit into the room.
Of course, with so many people present, it’s no wonder things get dramatic. Personalities collide, and it’s impossible to please everyone. It may make for good TV, but it’s a stressful and draining experience for the bride.
Instead of bringing with you everyone who wants to come, bring only those people whom you most trust, whose input you can’t do without, and who will make the day special for you. Keep your group small—only one or two people—and if you have other friends or family who want to be part of the experience, consider inviting them for another occasion, such as an appointment in which you play with accessories and celebrate finding “the one”.
3. Your budget has to cover more than the dress.
Speaking of fittings, these can be a major expense—especially if you’re having alterations done. Add in other budget items, such as the veil, shoes, and accessories, and the total may surprise you.
This aspect of budget planning is often glossed over in the show. Brides come in with a budget, buy a dress that’s nearly exactly that price, and then celebrate because they’re $100 “under budget.” It’s true that sometimes we see the consultants cautioning the bride about the cost of alterations—especially significant ones—but it’s rare anyone mentions the cost of a veil. (Side note: The veils at TWD range from $50 – $500.)
Obviously, the finer points of budgeting are not of particular interest to the show or the viewers, but they are very important for you, the bride. Don’t be taken by surprise. When you plan for your budget, include room for these extra expenses, and talk about your expectations with the bridal assistant at your boutique.
4. Brides have a right to be “picky.”
The montage of a bride turning down a series of dresses without trying them on is a staple of SYTTD. When a bride says “no” a dozen times in a row, it’s easy to get the impression that she’s simply too hard to please.
However, there are two problems with the portrayal that the bride is “too picky”. The first is that your bridal assistant does need feedback about what you do or do not like to see in a dress in order to truly help you. If you can be specific about what it is you like or dislike, they will be able to find a dress to match your dreams more quickly. We like opinions!
And, of course, the second problem with the idea that the bride is “too picky”, is that your bridal gown is a big purchase, and one you should feel absolutely certain about. If you don’t like a dress, it’s fine to turn it down and keep looking. When you find “the one,” you’ll be glad you held out.
That said, if you do turn a dress down, avoid saying you hate it—especially if you’re in the boutique, showing it off to your friends and family. It may not be your style, or you may not like how it looks on you, but the bride in the next fitting room may be dying to try it on.
Furthermore, dresses often look very different on your body than they do on the hanger. This is one thing SYTTD gets right: if you’re struggling, don’t be afraid to put the dress on. After all, you have nothing to lose.
5. Walking out of the store without a dress isn’t a failure.
Finally, the goal of any good bridal boutique is to help you come to a decision you’re happy with. The idea that leaving a boutique without a dress is a failure—punishment, perhaps, for being overly choosy in your dress—is one that puts the bridal store’s need to sell dresses above the bride’s need to find one she loves.
And there is no need to feel the pressure to buy on your first visit just to save some money either! We know that there are bridal shops who have added incentives for buying on your first visit. If you need time to think about it, do so! You should never feel like you have to say yes just to save a few hundred dollars.
There are any number of reasons why you may need to walk out the door without a dress. Maybe you didn’t find the one you were looking for. Maybe the pressure has become overwhelming, and you need to step away to make up your mind. Or maybe you need your mother, or your grandmother, or your best friend to be in the room with you when you make the decision.
Side note: We always recommend shopping with all of your VIPs for this very reason. It’s impossible to recreate that moment when you know its “the one,” so even if you need to utilize a video call, it is best to go shopping with the mindset that you could find your dream dress.
Whatever the reason, you shouldn’t feel pressured into signing anything if you’re not ready. In fact, if you do feel the pressure, that’s as good a reason as any to leave.
Shopping for your dress should be a fun, memorable, and relaxing experience.
Watching the drama is one of the most entertaining parts of Say Yes to the Dress. But your own experience should be as drama-free as possible. You should enjoy yourself, and it’s hard to do that if you’re not relaxed. Furthermore, it’s hard to know you’ve made the right decision if you’re under a lot of pressure from your entourage or your bridal assistants.
Because we know that when you feel your best, you can say “yes” with your whole heart and no regrets.
Are you ready for a super fun wedding dress shopping event?! The White Dress is hosting an Allure Bridals Trunk Show on February 1-2, 2019. We will be featuring the designer’s wedding gowns from the main collection, Allure Bridals, along with a few surprise dresses from the Allure Women and Allure Couture collections. It’ll be a beautiful way to kick off wedding planning into the New Year!
Shopping during a trunk show is a fun way to see A LOT of dresses that aren’t normally at TWD, especially if you are an Allure-lover! (Like we are!) Plus, you’ll be among the first brides to get a preview of the upcoming collection The White Dress has hand selected at Bridal Market, plus many more that we didn’t! Allure Bridals is known for exquisite beading, sparkle and structure, structure, structure! (If you are one that wants to eliminate shapewear from your wedding day, then Allure could be a great option, as their fit is unreal!)
Wedding gowns will be priced between $1,200-$3,000. Brides who say YES to the dress and purchase their wedding gown during that weekend will receive 10% off their Allure wedding gown. (Please note that the discount only applies to the Allure Trunk Show dresses on February 1-2.)
We encourage brides to book their visit and to shop with an open mind…. and, of course, to get excited! Be sure to contact us either by phone or online to book your appointment as soon as possible as space is limited. We can’t wait to see you!
Kristy & The TWD-ettes
The White Dress is excited to host a Lis Simon trunk show on Friday, February 22 and Saturday, February 23, 2019. This designer is a TWD favorite and we can’t wait to show our brides all the beauty that is the latest collection. We are one of only a few boutiques in Michigan that showcase her collections so reserving your appointment is highly recommended!
Lis Simon is best known for clean lines and unique lace patterns. The latest collection features boho-trendy couture wedding gowns perfect for any bride. We also adore the fact that Lis Simon has several unique color options and endless options to customize the gowns, truly creating a one-of-a-kind look. We love seeing brides get creative by customizing their train, updating the backline or even swapping out the type of lace on a gown.
This trunk show will showcase the 2019 “K” collection. Be sure to check out the “Kristy” dress that is, in fact, named after our very own owner, Kristy! Stay tuned for upcoming promotions exclusive to this weekend for brides who say YES!*
*Promotions are only applicable to Lis Simon trunk show wedding gowns purchased during the trunk show event.*
Easy and authentic touches to create a custom gown.
Every bride wants to have a look that expresses her unique style. Finding a show-stopping dress is just the start—next you have to make the look your own. When you take it to the tailor it will be fitted to your body and altered to suit your personal style, giving most women a once-in-a-lifetime chance to add bespoke details to a garment.
Even if you like the way the dress looks right now, and don’t want to do any major alterations, you still can make small changes to make your dress one-of-a-kind. Customizing your wedding dress doesn’t have to be expensive or time consuming either. With pretty little touches it’s easy to get a personalized look for your wedding day.
1. Pick a theme for your wedding.
One of the easiest ways to keep your look personal but cohesive is to choose a theme for your wedding. Are you and your partner fans of Shakespeare or Star Wars? Do you share a beloved pet? Work in subtle references to your passions in your signature cocktail, table names, desserts, and décor. Once you know your theme it’s easy to add a few personal touches to your bridal look, with a coordinating pin, flowers, or hair piece.
2. Find a personal item to add to your dress.
Following in the “something old, something new, something borrowed, something blue” tradition, many brides like to incorporate heirlooms into their gown. This might be a small brooch that gains a new life as a belt embellishment, a special necklace or bracelet, or a small embroidered detail that imitates a loved one’s handwriting.
Some brides choose to add a panel of vintage fabric to their wedding dress, usually from their mother or grandmother’s gown. It’s a beautiful way to celebrate the past—and the future.
3. Think about how you want to include bridal colors.
Every bride has her colors. Adding something to your dress in a coordinating hue, like a wrap or a sash, instantly creates a custom look. If you are getting your bridesmaid dresses from the same bridal salon where you chose your dress, they may be able to help you find something to match. For instance, some places will dye shoes the color of the bridesmaid dresses. If you’re brave enough for a really bold color statement, you can add an underskirt to your dress in a fabric that matches your wedding colors.
4. Discuss alteration possibilities.
Sometimes the easiest way to take the look from off-the-rack to custom is to have it altered. A skilled seamstress can dramatically change the look of a dress by adding a new neckline or sleeves, but can also make more subtle changes like replacing a zipper with a button-closure.
If you went dress shopping close to home, your bridal boutique probably knows a tailor nearby who can work with you to achieve your perfect look. If you bought your dress farther afield, you may need to do your own research. Just make sure that you find someone with experience altering gowns and special occasions dresses. It’s worth every penny.
5. Customize your bustle.
Did you know that there are different kinds of bustles? There are American bustles, French bustles, Austrian bustles, ballroom bustles, train-flip bustles and more. Each bustle in unique and changes the look of your wedding dress. Seamstresses are most likely to offer to do either the American or French bustle, as those are most common, but you can ask them to show you other styles as well. Just remember that not every dress is compatible with every type bustle.
Maybe you don’t want to make any changes to the dress itself. After you’ve found the perfect dress, it might be hard to improve on it. Instead, why not accessorize beautifully? Gorgeous bangles, a stunning muff, a tiara, or a cathedral veil can make a lasting impression on your friends and family. You could even add some sparkle with a bejeweled belt, or a splash of color with a sash that matches your bridal colors.
This may also be the moment to add drama to your outfit with a pair of chandelier earrings or a statement necklace. Just be sure your look balances well—you don’t need to wear all your jewelry at once!
7. Switch up your ceremony and reception looks.
For most brides, once they put their dress on, they never want to take it off. Nevertheless, they may still want one look for the chapel, and another for the reception. Of course, your dress will look different once it’s bustled, but there are other ways you can refresh your style without undergoing a complete costume change.
If you have a rustic reception venue, why not trade your veil for a flower wreath? You may also want to wear understated jewelry for the ceremony, but add some bling for the party. Swapping out accessories is a great way to change up your look without having to choose between elegant and flashy.
Pulling it all together for a day that’s uniquely yours
Your wedding dress style should reflect your personality and your relationship. Whether you’re in a ball gown or a simple sheath, let your style shine through. Whimsical details make the day memorable for everyone, and these days anything goes. If you want serve ice cream sandwiches instead of cake, walk down the aisle to the opening bars of your favorite theme song, or have your Pomeranian as ring-bearer, you can!
Your dress should but just as much your own as any other part of the wedding. A touch of color, a vintage accessory, or a line of buttons are the perfect finishing touches. So, customize your dress however you like! The most important thing is that on your wedding day you celebrate the start of a new life with your love.