Prom 2024: Find Your Dress at The White Dress

Our first official season of prom dress shopping starts soon!

The calendar has flipped over to a new year, and that can only mean one thing: prom is on the horizon! It may be a freezing, gray Michigan winter outside, but you can bet that we’re already thinking of springtime, bright colors, ruffles, and sparkle.

So much so, in fact, that we already have dresses matching all of those descriptions in our shop. The White Dress is preparing to kick off our first official prom shopping season in style, and our launch party is just around the corner, on January 21st—be sure to mark your calendar!

So whether you’ve been dreaming about your perfect dress for months, or you’re still looking for a little inspiration, let us help. We’ve pulled together a wide array of designers and dresses for you to choose from, and we’re ready and waiting to match you with your favorite. Here’s everything you need to know about The White Dress’ prom options in 2024.

Find the dress that’s uniquely you.

The most important part of dress shopping is, of course, the dresses. We have over 150 in stock now, and we’ve put together a selection that offers just about every style you can imagine. From fitted to ballgown and everything in between, we’ve got you covered.

Prom fashion trends for 2024 are already starting to emerge, and some of the themes we’re seeing are eye-catching textures—think tiered ruffles, lace, or sequins for some shine—and bold colors, including patterns and metallics. We have all of these styles and more available, in sizes ranging from 00 to 24. Keep an eye on our Facebook page this January for our prom dress album, where you’ll be able to see photos of our entire selection.

And if you don’t find anything that makes your heart sing in our current stock, don’t despair! Just let us know what you’re looking for in terms of silhouette, color, size, and price point, and we’ll work with our designers to help you find it. We’ll also be regularly restocking our collection, so check back often to see what’s new. With plenty of options available, we’re confident you’ll find something you love.

Put us on your calendar.

We’re having a party! Our official prom launch will be on Sunday, January 21 from 11am-2pm. No appointment necessary, just come by and sign in at our front desk. Everything is first come, first served—dresses are off the rack, and once they’re gone, they’re gone, so be sure to arrive early for the widest range of options.

After Sunday’s launch, we’ll have regular prom shopping hours from January 23 through May 31 on the days and times below. Like the launch party, just check in with our front desk, and we’ll show you to a dressing room in the order you arrive.

  • Tuesday + Friday: 11am – 4pm
  • Wednesday + Thursday: 1pm – 6pm
  • Saturday: 3pm – 5pm

If you’d like to get a sneak peek of some of our dresses and styles, check out the video-on-demand of our live Prom Preview from last Monday. We showed off our gowns, answered questions, and even hosted a dress giveaway! If you missed the preview party live, don’t worry—we’ll be holding more giveaways in the coming months, in partnership with the Brighton Tux Shop and a few more of our favorite local vendors.

Help us spread the word!

If you’re as excited about our prom gowns as we are, and you’d like to share the good word with your friends, well… we love that. We’d like to set you up for success, and make sure to show our gratitude for your effort. If you apply to be a part of our Prom Ambassador program, you can earn a discount on your dress for each friend of yours who purchases one—and you can share the savings with your friends and classmates, too.

We featured several of our wonderful Prom Ambassadors in our live preview on Facebook, and we’re so thankful to them for helping to promote our shop. Make sure to keep an eye out in your Brighton-area high school for The White Dress’s Prom Ambassadors, and connect with them to get a coupon for a discount in our store.

While it’s not the first time we’ve offered prom dresses, this is our first official prom season here at The White Dress, and we always want to learn more about how we can better serve our customers. If you’d like to help us out another way, you can fill out our Prom 2024 survey. Tell us about yourself, your perfect dress, and what you’re looking for in a shopping experience, so that we can make the time you spend in our store even better.

Spring—and prom—are on the way, but you don’t have to wait to get some sparkle in your life.

We love all the anticipation and excitement before a big event. That’s why we have so much fun helping brides find the perfect wedding dress, and that’s why prom dress shopping also holds such a special place in our hearts.

Our TWD-ettes want to make the experience before the experience as amazing as possible. Drop by The White Dress during our prom shopping hours—no appointment necessary—and let us be a part of finding you the perfect gown for a special night.