
Decadence and Passion at TWD: Allure Romance Collection Spotlight
TWD is excited to announce that we have a new collection from one of our favorite designers: Allure Romance!
Bridal is an amazing world to work in. We’re constantly surrounded by love, passion, beauty, and excitement. Brides-to-be are brimming with all this goodness, and so are our wedding dress designers. We are thrilled that we get to connect with designers worldwide who create quality gowns that we can share with you, our fabulous brides.
We choose the designers we work with for their remarkable designs and one-of-a-kind style. Our select group of bridal brands allows us to offer our brides a variety of wedding dresses tailored to your style, aesthetic, and budget.
One of our long-time designer partners has been Allure Bridal. This U.S. based, family-owned, designer grew out of a local bridal salon in Tennessee to become a world-renowned creator of quality wedding gowns. Allure is celebrated for producing dresses with beautiful detail using ethically sourced materials and excellent crafting.
We are so excited to bring a new collection from this fantastic designer to our boutique! Allure Romance offers luxurious, handcrafted, designer wedding gowns at an attainable price point. The collection has already made a big splash at TWD and we can’t wait to share more of these fantastic dresses with our beautiful brides-to-be!
Allure always embraces variety in their collections, and Allure Romance is no exception—there is a style and silhouette to suite everybody. Take a look below at some highlights of the new gowns!
Couture Fairytale: Edwina
Full of enchantment and timelessness, this gown is for the bride who wants to embrace her inner storybook princess. The trendy Basque waist bodice is wrapped in delicate floral Alençon lace that traces the sweetheart neckline and adorns the slender spaghetti straps that delicately frame the shoulders. Tendrils of lace flow into a cascade of airy, weightless tulle that creates a full ballgown skirt. This gown reinvents tradition with a modern fantasy twist. As you wish.
Starlight Reverie: Ari
The magic is in the details of this shimmering, impossibly fluid gown. The sheer bodice backed with champagne illusion is adorned with iridescent lace appliques covered in delicate sequins and hand beading. The flowing chapel train is semi-translucent and dances with every step. Neither too opulent nor too simple, this gown is for a bride in her celestial era. And what do stars do? They shine.
Balletic Poise: Bethannie
Contrasting textures of structured sleek Mikado and gossamer tulle pair perfectly in this elegant ballgown. The bodice is refined and architectural with a contemporary scooped neckline and sophisticated tapered straps that frame deep side slits lined with invisible illusion. The full, floating tulle skirt is light and whimsical while still being poised and elegant. This bride is a dancer at heart, celebrating the art of movement through a simple yet romantic silhouette. Whatever you feel, just dance it.
Regal Minimalism: Kirah
Pure, luxurious, simplicity. This strapless Mikado gown is entirely sumptuous, clean, flowing lines. This regal dress is for the minimalist bride that is queen of her domain. Beyond classic ivory, this gown dares to redefine bridal color with Sea Glass, an enigmatic pale green-gray, and Periwinkle, a hushed gray-blue-purple. Each shade is subtle, striking, and redefines tradition in its own image. Long live the queen.
Graceful Ambition: Giada
Polished, sleek, and romantic, this modern sheath gown is lavish and figure skimming with a nod to debutante elegance. The sheer illusion bodice has a subtly scooped neckline and is covered in rich botanical appliqued lace and hand stitched pearlescent beading. The deeply scooped back is fully sheer lace with dipping to a point as the fabric covered buttons continue down to the edge of the train. And speaking of the train, it is a highlight of this incredible gown! The lace insets unfurl between the folds of the chapel train and trail behind in a breathtaking display of artistry. Charmed, I’m sure.
Sensual Refinement: Kailani
Crepe and lace, where could you go wrong? This gorgeous sheath gown is sophisticated and enchanting, for the bride who dreams of the spires of Rome or Milan. The bodice is crafted of floral lace applique with a plunging illusion neckline and an even deeper scoop in the back, held up by delicate spaghetti straps. The lace meets the crepe at the waistline and trails over the hips giving way to the elegant swath of slender skirt. A subtle chapel train edged with the same elegant floral lace detail as the bodice pools behind the gown. The textures and detail come together to form an elevated, sensual experience for the wearer. Bellissima, signorina.
Floral Poise: Norah
Bouquets of flowers sprinkle across the skirt and train of this A-line gown. The delicate straps and illusion plunge neckline play with the sweet and spicy feel of this dress. A bride in this dress knows exactly what she wants and isn’t afraid to go after it. Buck tradition in black, or embrace tradition with a classic ivory and champagne or meet in the middle with a bold mocha and nude. No matter which version of this gown a bride chooses, the design embodies poise and charm. Remember, you’re the one who can fill the world with sunshine.
Sweet Confidence: Elly (available in straight and plus size)
This lace studded gown blooms into a flattering shape that embraces multiple body types. Lace with exquisite trailing detail covers the bodice and illusion neckline dipping into a deep scooped sheer back that adds a little daring edge to this romantic confection of a dress. This bride exudes quiet confidence, polished but not fussy, sweet but never overdone, the epitome grace. A ballgown for the modern romantic. Here’s looking at you, kid.
Experience the latest collection firsthand.
The Allure Romance Collection is a beautiful addition to our selection of gowns by Allure Bridal, which is one of our most requested designers due to their delightful combination of decadence and romance.
Did one of these dresses catch your eye? Allure Romance gowns are even more stunning in person, so book your bridal appointment with us to see the dresses for yourself! Our TWD-ettes are looking forward to showcasing our dresses and giving you a chance to experience the beauty and artistry of Allure Romance first hand.