Introducing Adore by Justin Alexander

Introducing Adore by Justin Alexander

The new collection for uncomplicated brides on a deadline.

Every now and then, a designer releases a collection of gowns that are perfect for the moment. That’s what we believe the new Adore line is, from Justin Alexander. At a time when many brides are rearranging their weddings at the last minute, planning smaller ceremonies, or trying to get married on a tighter budget, this collection offers the perfect solution.

Adore gowns deliver simple, uncomplicated designs that come in at a very attractive price point—around $1000 for most dresses. And they do this without compromising on quality or delivering anything less than that show-stopping moment every bride dreams of. Wondering what makes these gowns different? Let’s take a closer look.

Less bling means less budget.

One thing you may notice if you examine the Adore collection is that it features less beading and bedazzling than other collections. There’s a reason for this! Sewing crystals, sequins, and pearls to a dress is costly. Lots of sparkle on a dress may be a must for some brides, but those who can do without can save themselves a lot of budget.

Simpler designs mean faster turnaround.

Another advantage to a less extravagant design? You can get your gown faster. Custom ordering gowns traditionally means waiting six months or more for the dress to be made according to measurements. With simpler sewing lines, most of the Adore gowns have a much faster turnaround.

Affordable gowns mean more options for elopements and rehearsals.

One final advantage to this gown collection? By choosing a dress with a lower price point and fast sewing cycle, you have more flexibility in your overall wedding plan. Did you want to order different dresses for the rehearsal and ceremony? Or for the ceremony and reception? Did you want to save expenses with a mini wedding, or did you plan to elope? These dresses let you do whatever you want, without feeling guilty about the price tag.

Take a look: Our favorite 6 gowns from the Adore collection.

As great as all this sounds, it still leaves the most important question of all: are they wedding-worthy? As much as you want a good deal, you don’t want to choose a dress that is anything less than perfect for your wedding day.

To our mind, the answer is a resounding yes! And to prove our point, we selected our favorite six gowns to demonstrate that you really can have it all.

1. A plunging neckline paired with flirty back.

A figure-hugging gown with beading and train by Justin Alexander

If you were in any doubt about these gowns being absolute stunners, set your mind at rest. This gown has everything: a deep plunge at the neckline, lace detailing in the bodice, and a figure-hugging silhouette that will leave jaws on the floor. It’s the perfect spring look for brides who want to combine an elegant and chic aesthetic with just a little bit of fun.

2. A full ball gown with a deep V neckline.

A Justin Alexander ball gown with deep V neckline

Another style that isn’t off the table? The ball gown. That’s right, you don’t have to break the bank to enjoy a million-dollar silhouette. We love how the structured bodice pairs with the mikado skirt. The buttons down the back give this dress the ultimate princess finish.

3. English net with a flowing skirt.

A flowing A-line bridal gown with a deep plunge and low V back neckline from Justin Alexander

Is light and airy more your style? We love the gauzy look of this English net skirt. With a low V neckline in both the front and back, this dress would be perfect for warm weather—either in the spring or summer, or at a sunny destination. Whether at the beach or in a garden, this gown will make you feel as if you’re walking on air as you float down the aisle.

4. Off-the-shoulder crepe with figure-flattering silhouette.

An off-the-shoulder gown from Justin Alexander

This gown is an absolute bombshell if ever we saw one. With its Bardot sleeves, asymmetrical neckline pleats, and A-line skirt, it flatters every curve. And the best part? It has pockets! It’s the perfect blend of alluring and practical—just what you want for a sultry summer ceremony.

5. A sheer lace bodice with waist cutouts.

A Justin Alexander gown with side cutouts and a long train

This gown packs a punch! With beaded lace on top and a long, crepe train, it presents a traditional silhouette with a sexy modern twist. We think the lace on this gown is especially exquisite, and the designer offers the option to line the bodice to the back for brides who prefer a little more coverage.

6. Boho lace for vintage glam.

A figure-hugging gown from Justin Alexander with a deep plunge neckline.

Do you want to bring a bit of glamour to your rustic chic wedding? We envision this as the perfect choice for brides who want to get married in a garden and dance the night away in a barn. The all-over lace gives this gown a light-weight, bohemian feel that feels both trendy and vintage.

Simple doesn’t mean boring, and affordable doesn’t mean cheap.

If there’s anything this collection shows us, it’s that brides can get a lot of bang for their buck without compromising on style. The Adore collection delivers a well-rounded set of gorgeous gowns in every silhouette, complete with delightful details and sumptuous fabrics. It’s a sophisticated collection that savvy brides should seriously investigate.

One thing we appreciate about these gowns is that their lower price point makes it easier for us to keep a wide range in stock at our store. If you would like to try one on, contact us and let us know! You can view the whole collection on the Justin Alexander website, and if there’s any dress you would like to try on that we don’t happen to have on-hand, just let us know. For a small fee, we can request a dress through the designer’s loaner program, which we then reimburse if you choose to purchase any dress at TWD!