Get Ready for The White Dress WHITE Friday Sale!

White Friday Sale

PLUS, don’t miss our hyper sale deals on sample dresses, running Nov. 29–Dec. 30.

We know that holiday season means many brides are shopping sales, hoping to find gifts for all their friends and family without bursting their budget. And, while wedding planning doesn’t usually fall in the same expense category, we know that a good deal is always a welcome surprise—especially if it leaves you with a little left over to put toward a special gift for your fiancé.

This year, we’re offering our usual WHITE Friday sale, as well as an exciting offer for our sample sale dresses that will start on Giving Tuesday and run through the end of the year. Read about the details below, and book an appointment with us during the holiday season for a chance to save on your wedding gown!

wedding dresses

WHITE Friday at The White Dress

For brides who come in the weekend after Thanksgiving (Friday the 25th–Saturday the 26th), we’ll be offering $100 off all ordered gowns.  So, if you’ve been on the fence about a gown, this is a good time to come in and make up your mind! Also, all brides who say yes will get a complimentary pair of “bride” earrings, and our veil selection is also on rare sale – 20% off for ordered veils!

The White Dress boutique

Sample Dress Hyper Sale!

Starting Tuesday, November 29th, a selection of gowns will be hyper discounted in our annual Off the Rack sample wedding dress sale! For the first week of our sale (Nov. 29–Dec. 4), selected dresses will be $99, but each subsequent week, the prices will go up $100. This means that if you see a gown you like, you should act fast!

Never been to a sample sale? Here’s what you need to know.

“Wait,” we hear you asking, “what’s a sample sale?” While many bridal boutiques run sample sales, they may be new to you if you’ve never been wedding dress shopping before (either for yourself or with a friend). Sample sales are an amazing way to find a great deal on a bridal gown, and are an especially good option if you’re planning a wedding on short notice and don’t have time to order in a new gown. That said, shopping a sample sale isn’t like your typical bridal experience. Here’s a few things you should know before you go book an appointment.

shopping for wedding dresses

1. The gown you buy is the gown you leave the store with.

Typically, when you go wedding dress shopping, the bridal boutique will have sample gowns for you to try on. Once you find your dress, they take your measurements and then send those in to the designer, so that your final dress can be made just for you. But in a sample sale, the gown you buy is the sample gown itself! You’ll be walking out of the store, gown in hand, no wait times necessary.

3 wedding dresses

2. Sample gowns run in a limited size range.

When boutiques order sample gowns, they’re usually trying to order dresses in a size that will be close enough for the widest range of brides possible. Bridal shops are used to clipping in sample dresses when they’re too large or using extenders in the back when they’re too small, so that brides can get a sense of what the final gown will look like.

We will have a range of sizes available during the hyper sale—from size 10 to 26.  If you are looking for our exact collection that is always on sale, you can always check out our ongoing Sale Page ( BUT, keep in mind that not all of these will be on hyper sale.

Ideally, you should be looking for a dress that already matches your size, or one that can be taken in by 2–3 sizes to fit your proportions. Trying to size down further than that will be more difficult, and it is usually not possible to size up more than one size—unless you have a very creative seamstress!

3 wedding dresses

3. Sample gowns are still great quality!

The main reason bridal shops sell sample gowns has to do with space. We can only have so many gowns in our store, so if we want to order in new sample gowns from the latest collection, we have to do something to make room. As for which gowns go on the rack, they can be anything from our most popular gowns that are starting to show signs of wear, to ones that are about to be discontinued by our designers.

We order in a lot of new dresses, which means we have quite a high turnover on our sample rack. While the dresses that go on the sample sale won’t be the newest gowns of the year, you can still expect to find dresses that follow all the latest design trends.

wedding dresses inside the boutique

4. Expect some signs of wear.

The dresses in our store get tried on by a lot of brides, and it’s impossible to keep them in perfect condition that whole time. However, we do take very good care of our gowns. We want our brides to feel beautiful when they’re trying them on, and of course we want to keep them in good condition for the sale as well.

That said, it is important to give the gown a good inspection before you buy so you can see what might need to be fixed in alterations. For instance, a dusty hemline won’t be a problem if you need to take the hem up anyway. A missing button can be replaced, or a small hole in the lace can be covered by an appliqué. You should also plan to get your dress dry cleaned so that it is as spotless as possible before you make any alterations.

5. View alterations as an opportunity!

Because sample gowns aren’t brand new (and aren’t at a brand new price), most brides will have to budget a little more for alterations than they usually would, especially if they have to take the dress in by several sizes. So, since you’re altering your dress anyway, why not use this as an opportunity to make it more your own? These alterations can also be an easy way to fix signs of wear while adding originality to the design.

For instance, you could incorporate heirloom lace from your mother’s or grandmother’s wedding gown, add a unique pin to replace a loose or missing piece of beading, or add corset laces in the back to make alterations easier.

The White Dress Boutique

Don’t wait to book your appointment!

Sale season is expected to be a busy time for our store, so if you’re hoping to get a good deal on your dress, make your appointment now! While our bookings for WHITE Friday + Saturday are expected to fill quickly, our Sample Sale will be running all through December. If you would prefer a quieter appointment, consider booking during the week! You’ll get the same great deal on a Thursday as you would on a Saturday, and may even have better options if you beat the weekend rush! Just remember that all sales are final, and that once a sample dress is gone, it’s gone for good.