Category Archives: Bridal Boutique
We Can’t Help Falling in Love… during TWD’s Love Story Contest!
Your love is beautiful, and we want to celebrate it! We’re giving one lucky bride-to-be a special prize for sharing your love story.
We just love a good love story. Romance is captivating whether it’s in a movie, book or song. From a sweet romantic comedy to a spicy enemies-to-lovers saga, we are down for it all. We are holding our breath for the moment love is declared and sealed with a ring. From the “yes” to the “I do” we want to hear it all!
You too?
If you’re anything like us, we bet that from the moment that ring slid onto your finger, you’ve been bursting with excitement to tell anyone who will listen that you’re engaged. The sparkle on your finger is a constant reminder that you have a love story to tell!
Since we love these stories, we’re calling on you, our fabulous brides-to-be, to share your love story with us. Enter our Love Story Giveaway Contest for a chance to win 50% (up to $750) off your wedding dress!
Who is this for?
Engaged brides-to-be planning a Fall 2025 or 2026 wedding. You can’t rush quality. Our beautiful designer dresses take time to be made for your brides and we want to ensure you have enough time for your wedding dress to be made, delivered and fitted.
How do I enter?
You can enter our Love Story Giveaway Contest February 1-13, 2025 by filling out the form and sharing your story! We want to know how you and your fiancée met, how long you’ve been together, why you want to be considered for the contest, and, of course, your proposal story.
How will you select a winner?
The TWD-ettes will read all the stories and our top three favorites will be announced during a Valentine’s Day Instagram LIVE on February 14, 2025 at 4:30 PM. Our followers will vote on a favorite love story from February 25-28, 2025. If you want to vote for your story, make sure you’re following us on Instagram, and have your family and friends do so too so they can vote for you! The story with the most votes will win a bride-to-be our fantastic prize!
When will the winner be announced?
We will host the Love Story Giveaway Contest LIVE on Instagram on March 5, 2025 at 6:30 PM to announce the winner. Make sure you tune in!
How does the winner claim the prize?
Our winner will have from March 6, 2025 until May 31, 2025 to purchase a dress and receive 50% off the cost of the dress (up to $750).
We are so excited to hear the delightful, sweet, beautiful and fun stories that our fabulous brides-to-be will have to share with us!
You can enter any time between February 1st and February 13th to win, so don’t miss out!
Gowns for every bride
The White Dress carries a wide variety of dresses in our store. We stock styles, including plus size dresses, from top bridal designers like Lis Simon, Lillian West, and Adore by Justin Alexander. Here are some of our top picks from the look book that you can see in person when you visit the boutique.
Lovely in Lace
Unique lace and sheer tulle make this sheath gown a dream come true for the bohemian bride. Harlowe is sweet and bold in equal measure, with a sheer halter bodice overlaid with beautiful flowers, vines and leaves in a laser cut lace detail that frames the waist and trails down the back of the dress into a gorgeous tulle and lace chapel train. We can imagine this bride saying “I do” under a trellis of fairy lights and late summer roses during an outdoor sunset ceremony.
Fabulous in Florals
For the die-hard romantic bride who likes to flout tradition a teeny-tiny bit, Phoebe Jane is just right. This glorious Lis Simon gown brings colored florals into a classic organza gown. The spring pattern with subtle pinks and greens shows off the flowing nature of the sheer organza. The bodice has a contemporary dipped neckline and spaghetti straps with detachable off-shoulder blouson sleeves that add another dash of romance to this lovely dress. The illusion chapel train flows down from a scooped back accented by fabric covered buttons. We can picture a bride in this dress starting a new tradition in a historic mansion venue, dancing the night away under crystal chandeliers to Taylor Swift’s Lover album on vinyl.
Sophisticated in Satin
Rey is classy, daring, and irresistible. This incredibly flattering gown is a modern classic: deceptively simple, with a twist. Rich matte textured satin, draped bodice, off shoulder, deep sweetheart neckline, a spicy slit and even pockets (!!)—this dress from Adore by Justin Alexander has it all. The bride who enjoys the little details will be thrilled that this dress has buttons that travel all the way from the bodice to the end of the generous chapel length train.
You can check out our online look book where we have photos and details of our in-store dresses. You can search by silhouette, fabric, or designer, or just browse through the collection to see which dresses fit your personal style and wedding aesthetic. That way you’ll have an idea of what you want to see in person when you win!
The contest details, one more time:
- The contest opens on February 1st, 2025
- The contest will close on February 13th, 2025
- The top three finalists will be announced on Instagram Live on February 14th, 2025 at 4:30 PM
- Voting for a favorite love story will be on Instagram February 25th -February 28th, 2025 (You can vote, too, if you follow us on Instagram).
- The winning love story will be announced on Instagram Live on March 5th, 2025 at 6:30 PM
- Our winner will need to purchase a wedding dress between March 6th and May 31st, 2025 to receive the prize
Ready to book your appointment?
Although there’s only one contest winner, we know all of our beautiful brides-to-be have won the heart of someone special. Your love story is worth celebrating and we are here to help you! You can book an appointment to visit the boutique and experience our bridal collection in person. Our TWD-ettes will be there to assist you with finding the ideal dress for your big day!
We can answer your burning questions about our dresses and the collection, so please reach out if you need anything at all!
We hope to see you at The White Dress very soon!
Start 2025 in Style! Grab Your Ticket to our Glam & Gown Event.
Turn your dress shopping and makeup trial into a party! We’ll be having fun at The White Dress Bridal Boutique on January 11th for our Glam & Gown Event.
New year, new bride-to-be! This is a spectacular time to be planning your special day because The White Dress is kicking off the New Year with a dazzling event on January 11th. Glam & Gown gives you exclusive access to stylists and beauty services with The White Dress and Brie Artistry, an on location hair and makeup service! On top of bringing some fabulous professionals together to help you achieve your ideal wedding day look, we’ll have swag bags, treats, a DIY flower bouquet bar, and a signature drink for brides who join us for Glam & Gown.
Your $150 ticket gets you:
- $100 off your wedding gown
- 60 minute mini hair and makeup trial from BrieArtistry (valued at $170)
- Light snacks
- A signature drink
- Flower Bouquet bar to build your own take-home bouquet
- Bridal swag bag with a wedding day emergency kit, a TWD tumbler, among other fun items!
AND We will have a permanent jewelry stylist at the boutique for our event courtesy of Lolly Ella. If you choose to purchase a bracelet, you’ll get one free charm from TWD! Lolly Ella will be around all day for any guest to partake in the fun!
You’ll have your mini hair and makeup tutorial first, then one of our TWD-ettes will connect with you and guide you through the bridal appointment. But don’t worry, we won’t rush you. You’ll get a chance to browse, check out the flowers, taste our signature drink, and get that permanent bracelet you’ve been eyeing!
We know that planning your wedding can be a lot! Come kick back, relax, and enjoy yourself while shopping for the perfect ensemble for your big day while we help you find dresses that suit your ideal wedding aesthetic. If you want an event to feel pampered while you’re trying out hair and makeup, feel supported while you’re trying on dresses, and have fun at the same time, Glam & Gown is for you!
We have an amazing collection of gowns at our boutique and we add new dresses from our designers all the time. We’re excited to highlight a few options you can see in person at The White Dress during Glam & Gown!
Statuesque & Stunning: Contemporary details elevate this modern style
Camry is a contemporary twist on the modern trumpet wedding gown. Everything about this dress by Allure Bridal is statuesque, from the long lithe lines to the way the fabric catches the light like Italian marble. The pointed sweetheart neckline of this strapless gown is on trend and the sweep of the chapel train behind the sleek silhouette is oh so modern. Crossed draping on the bodice highlights the natural waist and enhances curves. Fabric covered buttons trail down the back to the end of the train for just a hint of vintage wedding couture. The sophisticated pearlescent sheen of the Mikado fabric adds just a little extra glow to this minimalistic design.
Orchids, topiary, and crystal on crisp white linens at an ivy-covered vintage country club venue has the contemporary modern blend that would suit a bride wearing this stunning gown.
Daring & Delightful: A haute take on a brilliant black wedding dress
Black tulle and lace on a wedding gown defy tradition just enough to make Sirius a real star. Audacious is the vibe of this dress. The draping of the layered skirt feels moody and mysterious, while the exposed boning and black lace hint at a boudoir inspiration. This incredible ball gown by Abella uses a classic lace overlay in a very contemporary way with scaled up botanical lace applique on sheer tulle covering the entire dress. The structured bodice, off the shoulder draped sleeves, and full skirt with a cathedral train are lush and romantic.
We picture a castle or manor house venue with deep red poppies and tapestry table runners complementing the dark fantasy aesthetic of this delightful gown for the daringly romantic bride.
Glorious & Glittering: Incredible silver beading makes this gown effervescent
Showstopping sparkle is the first impression Gaia makes. This Abella dress is brilliant, sensual, exuberant, and graceful. Glittering silver beads cover every inch of the sheer fabric of the gown, creating a mesmerizing, effervescent effect. A deep “v” back mirrors the neckline for a current and chic bodice. The A-line skirt flows out into a generous cathedral train that shimmers with every step. Light catches this dress in every direction keeping the spotlight on the bride at all times.
A bride in this dress would be glorious in any setting and we envision a sunset rooftop ceremony with luxe lighting and skyline views making this bride the shining center of her own world.
Blossoming & Brilliant: Lace, tulle, sequins, charm, and je ne sais quoi
Renee is an elegant, sensuous, and contemporary reimagining of the classic lace and sequins wedding gown. This Adore by Justin Alexander dress feels fresh, romantic, and just a bit daring. The sheer bodice and bare back are adorned with sequin-studded lace that cascades down onto the layered tulle skirt, which creates a brilliant interplay of texture and transparency. Fabric covered buttons at the back and generous chapel train in tulle continues the romantic feel of this dress. Altogether, this gown has that little something extra that just makes it brilliant.
A glamorous venue with just a hint of vintage, like the Fillmore Detroit, with overflowing wild rose bouquets, gold accents, and *all* the candles, would suit a bride in this dreamy, blossoming gown.
Minimal & Mesmerizing: A contemporary ball gown with class and elegance
This Abella gown has rich texture and a lustrous feel thanks to the rich Shantung fabric that infuses this minimalist ballgown with an enchanting quality. Flora is luxurious on every level. The scoop of the bodice rises to a contemporary peaked neckline and drops into an elegant and trendy Basque waist. Exposed boning highlights the structure of the bodice and disappears into a sweeping bias cut skirt. The incredible texture and drape of fabric is perfect for the cut of this full skirt and graceful cathedral train interrupted only by the line of fabric covered buttons making their way down from the bodice. Absolutely mesmerizing simplicity.
The sophisticated minimalist bride in this dress couldn’t possibly go wrong surrounded by natural greenery and the simple elegance of natural light. We picture this bride walking down the aisle in a venue like Planterra Conservatory’s glass house with a bouquet of cala lilies.
Join us to relax, shop and enjoy yourself at Glam & Gown on January 11th!
Your ideal dress is out there and our TWD-ettes are excited to help you find it. And what better way to enjoy your bridal experience than glamming it up with the stylists from Brie Artistry? Our Glam & Gown event is going to be a fun and relaxed way for you to plan for your special day, and celebrate YOU. Build a lovely bouquet, try our signature drink, grab a snack, purchase that permanent bracelet (or anklet?!) that you’ve been thinking about, take home a swag bag, and, to top it all off, save money on your dress!
We don’t want you to miss out on the fun, so grab your ticket right away, our spots will fill up fast! We can’t wait to see you at Glam & Gown!
December Celebrations! TWD’s Anniversary & Stella York Plus-Size Trunk Show!
All month long we’ll be celebrating the 13th anniversary of The White Dress! AND we’re throwing a Stella York Plus-Size Trunk Show on Dec 6th & 7th.
The holiday season is here! December celebrations abound as we wrap up this year and anticipate the new year ahead. Here at The White Dress, we are excited to join in the holiday celebrations with YOU, our fabulous brides. And we have two wonderful ways to join in the holiday cheer this year.
First of all, this December is our lucky 13th anniversary! The White Dress bridal boutique opened our doors in December 2011 and now we’re a plucky teenage small business. TWD and our TWD-ettes have had the pleasure of serving thousands of brides in our beautiful space, and we are looking forward to serving thousands more in the years to come. We want to share the celebration with you, so we’re hosting an anniversary sale all month long! Brides who shop with us this December will have access to our anniversary sale offers:
- Every bride that orders her wedding dress is entered into a drawing to win $500 off their wedding dress!
- The sample sale will be an EXTRA 13% off
- All brides who say yes to their dress this month will get a FREE pair of Bride earrings!
Our next celebration is coming up soon! We are hosting a trunk show for our magnificent Plus Size brides this December 6th and 7th with Stella York. For two days we will have brand-new dresses from the designer in sizes 20-34 to complement our extensive plus size collection. Our TWD-ettes love styling our Plus Size Brides and we can’t wait to celebrate YOU with 10% off trunk show dresses!
Curious if this event is something you want to experience? Keep reading to learn more!
Trunk Shows for our Fantastic Plus Size Brides
Trunk shows are special events that showcase new dresses from designers. Our trunk show article answers a lot of questions about how these fun events work. If you are dreaming of a specific aesthetic, or are specifically interested in one of the designers we stock at the boutique, a trunk show is a perfect time to visit.
We believe that every bride should have a wonderful bridal experience. We stock many size inclusive and plus size wedding dresses at The White Dress and we want you to enjoy trying on dresses and have fun with your entourage at your dress appointment. If you’d like to know what to expect at The White Dress when you visit us for your bridal session or our Trunk Show, check out our Tips for Plus Size Brides article on the blog. We hope you’ll join us!
We’re excited to give you a sneak peek at some of the dresses that we don’t have at TWD every day! Book your visit so you can see the stunning Trunk Show featuring Stella York Plus Size dresses for yourself.
Sparkling Diva: Multi-layered beaded gown that glimmers and glows
Glittering and gorgeous, this dress is fashion forward, flirty, and fun. The sheer bodice is covered in shimmering sheet lace and beading. The deep v neck and side v detail create a mesmerizing interplay with the layered French tulle. But the glamor doesn’t stop there, trails of tiny sparkling beads adorn the A-line skirt from the waist twinkling all the way to the train. This transforms the gown from fairy lights to fireworks, a triumph for the fashionista bride.
We can picture a diva bride holding the spotlight in this beautiful ensemble as she walks down the aisle in a Theatre venue. We can also picture her sweeping the dancefloor as the happy couple perform a choreographed ‘dancing-with-the-stars’ inspired first dance!
Lavish Bombshell: Richly detailed gown with old Hollywood elegance
You simply cannot go wrong with this alluring gown. Lace studded tulle is on-trend and the cut of the dress plays up the lustrous 3D floral lace with intricate beading for a contemporary yet iconic style. The fit-and-flare silhouette is ideal for curves, the structured bodice and deep sweetheart neckline are sophisticated and sensual. Beads, lace and tulle cascade into a sweeping mermaid style train, highlighting the silhouette of the dress. This gown has all kinds of old-Hollywood opulence packed into a shimmering luxe dress that can make any bride embrace her bombshell status.
We imagine this bride and her special someone posing for Red Carpet style pictures under the lights of a lavish movie palace, like Detroit’s FOX Theatre.
Goddess of Glamor: Classical and sleek, this chiffon gown rejoices over curves
Idol status is within reach for the bride in this opulent chiffon gown. The rich fabric feels extravagant and the drape is 100% luxurious. The scoop neck with a boned bodice gives this flowing dress a little bit of structure that holds the graceful skirt and echoing long sleeves in perfect balance. The high slit provides a more contemporary flair for the bride ready to step out in all her glory. Detachable sleeves can be on or off shoulder to play up the flowing feel or be removed to place the emphasis on the minimalist bodice and opulent skirt. The fabric embraces curves with a sleek flowing texture for consistent elegance. No matter which variation, this glamorous gown will bring out the inner goddess in the bride that selects it.
We envision a bride in this dress enjoying an intimate evening vineyard ceremony and embracing her divinity in an outdoor reception under the stars.
Luxe Minimalist: This satin stunner is simply fabulous, darling
Graceful, sumptuous, timeless, and chic all describe this fabulous gown. For the minimalist bride who loves the romance of a ball gown, this dress is the perfect blend of simplicity and luxury. Matte satin has a soft sheen that is expertly crafted into a classic ball gown silhouette. The daring v neckline is contemporary, the bare back is trendy, and the deep box pleats lean into an old-world feeling. And to add just that little extra, a perfect line of fabric covered buttons runs from the waist to the very end of the train. This gown is truly stunning.
We can picture our minimalist bride embracing the luxury of lush greenery, live plants, and enchanting lighting for a December wedding in the Meijer Gardens Palm House.
Rose Queen: floral lace and exposed boning are romantic and dreamy
Whimsical floral cutouts, gliding crepe, and trendy exposed boning, what could be more romantic? This dress is both structured and flowing, a vision of lace and crepe. The square neckline, sheer bodice, exposed boning, and sleek spaghetti straps hint at a vintage boudoir inspiration. Floral lace is the standout feature of this dreamy gown, decorating the sheer bodice, detailing the sleek waistline, and then the chic column skirt drifts into a light and airy lace chapel train. Curvy brides will love the way the flattering scooped back brings the minimal straps and structured bodice together into perfect, figure-embracing harmony.
We expect to see a bride in this gown posing for her wedding photos on a vintage Carousel showered by rose petals.
Enchanting Sophisticate: Lustrous and classic, this gown is subtly effervescent
Tiny pearls outline the gorgeous graphic lace that adorns this classic deep v-neck bodice. A banded waist that highlights natural curves brings the subtle sating skirt into focus. This gown is suave and graceful with just enough sparkle for effortless allure. The elegantly draped satin skirt picks up the light in an appealing way and an A-line silhouette is always an absolute classic, leaning into a princess feel without going full ball gown. The deep v of the back echoes the v neckline and the fabric covered buttons down the train add a hint of vintage to the design. This dress effortlessly blends traditional wedding fabrics of lace and satin into a modern gown that is radiant, sophisticated, and altogether enchanting.
We can imagine a bride in this dress surrounded by colorful orchids at her ceremony in a mid-century modern church or synagogue.
We’re excited to celebrate with YOU this December
However you choose to celebrate during this holiday season, we hope you’ll include The White Dress in your plans. We want your bridal experience to full of the magic of the season and our TWD-ettes are looking forward to helping you find your ideal dress. So, book your visit with us! Remember, if you’re planning to join us for the Trunk Show on December 6th and 7th, claim your preferred time now, because our visit slots will fill up fast!
7 Creative Ways to Personalize Your Wedding Look
On a day defined by tradition, there are plenty of ways to break the mold.
When it comes to weddings, brides can sometimes feel surprised by how many decisions are hemmed in by social etiquette and family expectations. Fortunately, many of these rules are loosening—if not being disregarded altogether. These days, you can wear a black wedding dress if you prefer, or throw a (subtly…or not so subtly) themed ceremony. And if those options aren’t your cup of tea, many others are, running the gamut from bold to minimal. Here are some of our favorites.
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Cancellation Lists: What If I Can’t Get an Appointment?
Here’s our tips for making sure you can book an appointment during our busy season.
Amidst all the arrangements brides make in the early stages of wedding planning, “buying the dress” is usually pretty high on the list. However, it’s all too easy for brides to make a list of the boutiques they want to visit, but put off booking an appointment until later. Maybe they’re traveling, or they want to be sure a certain friend or family member can make it, and it isn’t until they go to schedule their visit that they realize their chosen date has filled up.
No one wants this kind of headache. Fortunately, there are steps brides can take both to avoid getting on the list in the first place, and to work with the situation if you find yourself on the cancellation list.
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Which Taylor Swift Era Is Your Wedding Dress?
This Swifty summer, come find the gown that makes your heart sing while you and your partner say “forever and always.”
For Swifties, the Eras era has been a whirlwind of self-discovery and self-presentation as we’ve revisited the re-released albums that defined our coming-of-age and found new ways to identify with them. Whether you were lucky enough to land tickets to her latest tour or not, you probably pulled together an outfit based on your favorite era—or at least you thought about it a lot.
And if you happen to be planning a wedding during all of this, then we bet you’ve had a playlist of Taylor’s most starry-eyed, hopelessly romantic love songs running on repeat. (We know we would!) So, with that inspiration in mind, we’ve gone through our Look Book to find the gowns we believe are the best fit for every Taylor Swift era. Take a look at our choices, and once you’re done, tell us yours!
1. Debut
Taylor knew everything when she was young, which is why the innocence of even her earliest tracks always stops just short of naïve. That’s how we feel about Winny, a flowing A-line gown with a sweetheart neckline that exudes country charm without looking childish. If the panels of sequined lace weren’t perfect enough, we also love how the low back pairs with the illusion plunge in the front.
2. Fearless
If you’re ready to pick out a white dress for your love story, nothing will have you feeling more like a princess than Katina. The layers of tulle in the skirt make this ballgown look like it’s straight out of a fairytale, while the off-the-shoulder straps and sheer boning in the back will have you feeling fearless as you walk down the aisle.
3. Speak Now
Fewer dresses leave us wonderstruck and blushing quite like Thea. With its billowing sleeves and layers of chiffon, it will have you feeling enchanted for your flawless night. We can’t think of a better wedding gown to represent the Speak Now era—short of wearing a purple dress. (Inspiration for the bridesmaids, maybe?)
4. Red
While the Red era may have been better defined by T-shirts and tailcoats, we can’t help but feel that Cami also fits the brief. We love how the lace on the bodice reminds us of autumn leaves falling into place, while the ethereal train will have you feeling in a state of grace. With a deep plunge neckline, this dress will have your partner thinking “I knew you were trouble” when you walk down the aisle.
5. 1989
1989 marked Taylor’s transition from country star to pop icon, and given the soft, flowy vibe of this album, we believe Nova is the perfect dress to represent her new cool girl aesthetic. Nothing says “nice to meet you, where you been?” quite like a chic sheath silhouette, while the spaghetti straps and lace bodice are like something from our wildest dreams. One thing’s for sure, this dress will never go out of style.
6. Reputation
Are you ready for it? When it comes to a dress that says “I don’t want you like a best friend,” Carmen is our endgame. You can start a big conversation with this gown, with its corset-style strapless neckline and statement silhouette. Featuring a figure-hugging construction of Mikado satin, this is one dress you won’t want to take off.
7. Lover
There’s a dazzling haze, a mysterious way about Iggy, our Lover-era choice by virtue of incorporating every romantic detail we could imagine. Clouds of billowing tulle? Check. A corset-boned bodice covered in lace flowers? You got it. Gauzy lantern sleeves with an off-the-shoulder neckline? Absolutely. You won’t want to look at anything else.
8. Folklore
If you’re ready to say “yes” instead of “no,” can we introduce you to Farren? The illusion lace on this gown combined with the long lace train are our idea of glamour. And while the long sleeves add elegance, the open back makes this dress anything but demure. The devil’s in the details, but we think this will be your favorite.
9. Evermore
If folklore began Taylor’s exploration of lyrical storytelling, evermore introduced mystical woodland themes that we think are perfectly captured in August. The oversized lace pattern matched with the champagne underdress gives this dress Celtic princess vibes—perfect for any bride ready to wreck plans or put roots into dreamlands. As they say: forever is the sweetest con.
10. Midnights
If you want to walk into a room and make the whole place shimmer, then we’d like you to meet Gaia. This gown features an all-over sparkle created by oversized sequins that glitter like snow on the beach—or like diamonds in your eyes. So if you’re ready to get lost in a love spiral, this is the dress for you.
Let us help you find (Your Version).
In our minds, there’s no era that isn’t wedding appropriate—whether you take to the dance floor with your besties the moment “Our Song” comes on, slow dance to “New Year’s Day,” or pop (real) champagne to “Paris” at the end of the night. Whichever era resonates, make it yours!
And if finding your wedding dress via Taylor Swift era helps you form a picture in your mind of how you want to look and feel on your wedding day, we can help! Let us know what you’re thinking, and we’ll help you find the dress to match. Book your appointment today!
6 Tips for Wedding Dress Shopping in Michigan
Michigan is full of charming, small-town bridal shops. Here’s how you should prepare to make the most of your time!
Michigan is a state of small towns. While there are definitely some cities that make for popular bridal shopping destinations (Detroit, Grand Rapids, Lansing), no city holds pride of place as the obvious spot to find The Dress.
This gives brides plenty of range when they’re searching for a good bridal boutique, which is especially great for brides who want to enjoy the charm of small town shopping. Our bridal shop in Brighton, MI is a perfect spot for any bride who wants to combine her dress shopping with a stroll around our charming downtown location, which includes a number of cute cafes and restaurants that are perfect for a celebratory dinner, or a pre-appointment brunch or lunch for those who want to make a day of it.
Bridal shopping is the perfect time to make beautiful memories with loved ones, but forethought is important to ensure that your time is stress free. If you’re planning to do some wedding shopping in Michigan, here are our top tips for planning your time.
1. Consider where you purchase your dress.
We frequently see brides come into our Brighton shop from as far away as Alpena or Traverse City, because they have family in town and want to go shopping with their mom. Or maybe they’ve been living here for a while, but are planning to go back up north for the wedding. Either way, we have found that most brides are looking for a Michigan bridal shop either close to where they live, or close to where they plan to be married.
While neither of these options is necessarily better than the other, both can also lead to some practical inconveniences. Whichever option the bride chooses, she’ll be traveling either with her dress to her wedding location, or traveling to her dress for alterations. If the bride is getting married in the winter and is worried about a snowstorm blocking up the roads, we would recommend making sure she has her dress with her a few weeks ahead of her wedding to avoid disaster.
2. Think about Michigan weather when choosing your dress.
Anyone who has spent more than a week or two in Michigan knows how fickle the weather can be. While we do have four distinct seasons, it’s common for summer weather to extend well into the fall, or for a surprise snowstorm to hit in mid May.
This may lead you to think that bridal shops carry special dresses for winter or summer. In fact, most dresses work for every season, and making any gown season-appropriate is more about how you style it. You’ll probably want to avoid long sleeves for summer dresses, or choose gowns with heavier fabric in the winter, but mostly you’ll want to plan for the weather by picking a beautiful coat to go with your dress for outdoor pictures, or bringing a pair of umbrellas if the day looks like rain.
While we don’t have seasonal dresses in our store, we do update the inventory with new gowns whenever one of our designers comes out with a new collection, which is usually twice a year.
3. Make sure your boutique carries your designer.
Speaking of designers, if you’ve done your research and have a favorite designer, you should also make sure that the boutiques where you plan to shop carry that designer. Most wedding dress shops are selective in the designers they have in their store, as well as which dresses from each designer they stock.
Some designers may be easier to find in Michigan than others, and some dress styles are more popular as well. Because of this, it’s important to check with your bridal boutique ahead of time to be sure they have what you’re looking for. If a boutique carries your designer but doesn’t have your dress, be sure to ask if they have a sample program. Some wedding shops, like ours, can order in a sample of a dress from one of their designers, even if it’s not one of the ones they usually carry in their store. Also keep an eye on sample sales and trunk shows, which can give you a chance to find a special deal.
4. Think about how many trips you want to do in one day.
Some brides want to do all their wedding dress shopping in one day, while others prefer to take their time. Either option is fine, but you should plan your trips carefully. We recommend not planning to visit more than two or three boutiques, as this is more likely to leave you feeling conflicted. Instead, you may decide to visit one boutique in the morning, take a leisurely lunch to think over what you saw, and then schedule another boutique for the afternoon.
Or you may want to only do one boutique per weekend so that if you find your dress at one boutique you aren’t having to cancel other appointments. This option works best if you’re planning to go shopping on your own, or if you have a couple people who want to go shopping with you but you also want to keep your entourage small. Which brings us to another point…
5. Plan your entourage.
Some people prefer to go shopping on their own so that they can make their decision without outside pressure. Others feel like they can’t say yes to a dress without key people in their life present—their mother, their grandmother, their sister, or their maid of honor.
The problem is that the more people you have with you when you go bridal shopping, the more likely you are to have conflicting opinions. Because of this, we often recommend that a bride only bring one or two people with her at a time. If you do want to bring more people with you, consider bringing them in for a celebratory appointment where you try on your top favorites and say yes all together, or even plan a separate appointment for picking out accessories with everyone present. The point is that there are many appointments at which you’ll be in your dress, so there are many opportunities to bring all the people you need to enjoy the fun and show off your gorgeous gown!
6. Know when to stop shopping.
Finally, you can’t keep shopping forever. We’ve seen many brides who feel hesitant about saying yes to their dress for any number of reasons, from being worried about the cost to feeling anxiety over coming to a final decision. Brides have come into our store as their first stop out of a dozen, or as their fourth or fifth stop with more to go.
Unfortunately, this strategy is bound to leave a bride torn between multiple dresses. If you’ve already found two dresses that you love at two different stores, it’s time to stop. Going to more stores will only leave you with more dresses you love.
Ready to go wedding dress shopping in Michigan?
If you’re looking for a bridal boutique in Michigan, our Brighton store is ready and waiting. Located less than half an hour north of Ann Arbor and forty-five minutes west of Detroit, we’re a perfect stop for anyone who wants to enjoy small town shopping in the region. Make an appointment with us today to get started.
Best Bridal Dresses by Venue for 2022
Your bridal venue has a big impact on the dress you choose.
For most brides, the two biggest decisions they must make in the immediate aftermath of their engagement are their dress and their venue. Given that the demand for beautiful event spaces means booking at least a full year in advance, most brides begin wedding dress shopping after their venue has already been chosen.
This is actually a huge advantage, because some wedding dresses work better than others at different venues. For instance, a voluminous ballgown might not be the best choice for a beach, and a lacy boho dress might not fit a ballroom.
So, if you’ve found the venue of your dreams and are looking for the perfect dress to match, here’s what to take into account.
Chapel: Long sleeves, long trains, and traditional styles.
If you’re having your wedding ceremony in a church or other religious location, you may want to check to see if they have any guidelines. Even beyond religious considerations, many brides like having a more traditional look for their gown if they’re getting married in a church. After all, both Kate Middleton and Meghan Markle got married in long-sleeved gowns.
Our picks:
- Griffin. We love the sheer flowing sleeves, while the illusion plunge at the front keeps this gown from being too demure.
- Halona. All over lace, with long sleeves and a long train, this gown ticks every box for the perfect chapel gown.
- Anabelle. Ready for something truly regal? Anabelle is simple at first glance, but with its lustrous mikado silk and long row of buttons down the back, it will definitely turn heads as you walk down the aisle.
Ballroom: Big, bold, and princess-perfect.
For brides who have chosen a grand ballroom for their ceremony, be sure to pick a dress that can hold its own. Now is not the time for simplicity—it’s time to be dramatic! Think sparkly ballgowns and voluminous trumpet silhouettes, and get ready to stop the show!
Our picks:
- Hanah. The all-over shimmer on this dress is dazzling enough to catch the eye from a distance, while the long train fills up the space.
- Rashida. What could be more glamourous than this bodycon dress as it blooms into a full tulle trumpet silhouette? This gown is an absolute stunner for the fashion-forward bride.
- Galinda. If you’re ready to go full-on princess, you couldn’t do better than Galinda. With its tiered ruffle skirt and beaded fitted top, you’ll have a wonderful evening twirling your way through every dance.
Garden: Lace, flowers, and boho gowns.
Gardens are a beautiful, romantic location for a wedding, but they can also be hot on a sunny day, and even some well-placed shade won’t save you from the humidity of a Michigan summer. For these venues, keep your dress as weightless as possible, and consider carrying the garden theme through the design by choosing lace florals.
Our picks:
- Ariya. A flowing chiffon dress with a hemline that dissolves into lace botanicals—what’s not to love?
- Rissa. With a low back and thin straps, Rissa is sure to keep you cool during the day, while the sheath silhouette and long lace train add more than a touch of elegance.
- Katina. The floaty skirt on Katina will have you feeling like you’re walking on air, while the off-the-shoulder sleeves and dimensional lace of the bodice amp up the romance.
Beach: Breezy, beautiful boho.
Michiganders know that our beaches are both beautiful and underrated, which is why they make a perfect choice for (not too far) destination weddings. The one catch is that, unlike the sunny beaches of California or Florida, Michigan weather can be temperamental, windy, and (depending on the time of year) cold. Consider the usual weather for your time of year, and avoid tight-fitting gowns that will make it difficult to walk across sand.
Our picks:
- Yvonna. We love how the layers on this gown give it a breezy look while still providing the volume we always want from a ballgown, while the sandy-colored underdress means you don’t have to worry too much about staining it.
- Miley. If you’re planning a summer wedding, Miley offers something a little lighter, with a lace overskirt that will look stunning as it catches the breeze.
- North. Finally, who could say no to North, with its boned bodice, thigh-high slit, and net overskirt. You’ll be giving off mermaid vibes without having to worry about a restrictive skirt.
Barn: Vintage chic and rustic elegance.
The popularity of barn weddings in Michigan is still running strong, and for good reason. The lofted ceilings create a cavernous space that provides plenty of room for eating and dancing, while the grounds offer a quiet space for anyone who wants a break from the crowds. Given the more rustic setting, it’s probably best to avoid anything too full or too chic, but it is perfect for many boho and vintage-inspired gowns.
Our picks:
- Venus. We love the country chic vibe of Venus, and the way its more traditional applique lace design pairs with a fitted bodice with a plunge sweetheart neckline.
- Nataleigh. Looking for something a little more modern? The flowing chiffon on Nataleigh, combined with the bell sleeves and the high slit, will make for easy movement, while the lace bodice creates plenty of romance.
- Briar. There’s so much charm to Briar that it’s hard to put our finger on our favorite detail. Maybe it’s the square neckline, or the way the lace trails down from the bodice to meet the lace climbing up from the hem. No matter what way you look, this laid back beauty will keep you comfortable all day, regardless of the weather.
Vineyard: Elegant and graceful.
Anyone who has spent a weekend touring Michigan’s vineyards knows that a more gorgeous location can be hard to come by. That said, vineyards vary greatly in style, with some taking a more rustic approach, and others choosing designs that are chic and modern. Depending on your venue, you could follow our recommendations for a garden or a barn wedding, but we also think a sophisticated sheath gown would pair beautifully with a vineyard setting.
Our picks:
- Darby. With a smooth crepe finish, thin straps, and a plunge neckline, Darby hits all the right notes. And if you’re sold on the front, stay tuned for the low, illusion lace back.
- Normani. If you’re interested in something more vintage, the embroidered sequin lace and off-the-shoulder straps of Normani strikes the perfect balance between old tastes and new.
- Iona. With a sheer cape falling like a cascade of champagne bubbles, Iona is the perfect choice for anyone interested in making a fashion statement.
Our TWD-ettes are ready with style advice based on your venue to help you find your dream dress.
No matter your venue, our lovely team of TWD-ettes is ready to help you find a wedding gown that will match. We can talk to you about your favorite styles, possible modifications, and options for accessorizing. Schedule an appointment today to get started.
5 Tips for Matching Your Bridal Bouquet to Your Dress
Let your dress inspire the perfect arrangement of flowers for your wedding day.
You put so much thought into choosing the perfect wedding dress – the one that was simply meant for you. So it should come as no surprise to learn that there are also many factors to take into consideration when choosing the perfect bridal bouquet to match your gown.
To find the perfect dress, you thought about things like choosing a style that matches your personality and picking fabrics and cuts that would be flattering to your body type. You considered the time of year, the venue, and your own personal flair.
You’ll take all of this into consideration when designing the perfect bouquet as well, but the most impactful element will be the inspiration that comes from your dress.
Matching your bouquet to your dress is about following through with all the instincts that you used to find your way to the perfect gown. But there are also some basic guidelines that you can follow. To ensure your whole look is picture perfect, try these 5 great tips for matching your bridal bouquet to your dress.
1. Complete the look of your dress, don’t compete with it.
Your wedding dress more than likely has certain features that stand out above others. Consider these details and be careful not to choose a size or shape for your bouquet that overshadows or competes with it.
Let’s say you’ve chosen a chic gown with sheer long sleeves and a beautifully buttoned cuff, like our Aisla gown from Allure Bridals. You don’t want to choose a medium or large cascading arrangement that covers the details of the cuff. Be sure your arrangement works with your dress, not against it.
2. Create balance between shapes and sizes.
There are no hard and fast rules about which shape and size bouquet to choose for specific dress styles. But it’s important to be mindful about balance. Your dress will give you the clues you need.
If you opted to make a grand entrance in an opulent ballgown like Astrid Ann, your choice of bouquet should match the magnitude of the ballgown. If you’re concerned the arrangement will be too much, scale back on another detail of the bouquet. Choose a classic cascading arrangement, but keep the color scheme to one or two. Or choose domed arrangement, but fill it with lush and colorful flowers like a variety of roses, peonies, lily and protea.
For an A-line like Ilana or form-fitting sheath dress like Nicole, try to match the simplicity of the dress’s silhouette with a smaller size and shape. Choose a small to medium tightly rounded arrangement, or something that is visually bold, but not bold in size. You can explore some of the dramatic colors that are trending in 2022, such as bright pinks, purples, reds and oranges.
When considering the shape and size or your bouquet, consider also how they will match your own proportions as well. If you’re very petite, will an oversized bouquet be too overbearing? Or will a delicate nosegay feel diminutive in your hands?
3. Mirror an accent color from your gown.
Muted earthy tones are also a popular influence for this year’s bridal color palette. If you’re not drawn to the bold, statement colors that are trending this year, try pulling an accent color form your dress. Mirror the amber tones of a sash, or the mocha hue of your dress’s lining. You can do this with the color of the flowers, tinted leaves, or simply wrap the handle in a matched satin. When your dress is being made, if you can get a piece of leftover fabric, incorporate that as a wrap or a draping ribbon. The effect should be subtle, but polished.
4. Take a cue from your dress’s texture and detail.
With the huge array of options of flowers, foliage (and even feathers!) that can go into a bouquet, it’s not hard to match your arrangement to the textures and fabric of your dress. You just need to know what to observe and what to work off of. Depending on the dress, you might opt to enhance a detail through a contrasting texture or by mimicking it.
Imagine walking through your garden wedding in a lovely A-line gown with an eye-catching, spring-inspired floral applique (Katina or Luca would be great options!). A light and airy bouquet with daintily dangling white and pink cosmos not only compliments the seasonal vibe of the venue, but it also accentuates the primary detail of the dress by delicately mirroring it. If, instead, you wanted to bring attention to the detail of the dress through contrast, you could choose a larger, more impactful flower, like cala lilies, and carry a single-flower bouquet.
5. Try a strategically chosen contrast.
If you have a flair for the dramatic, make a statement with a striking contrast. Pair a simple, flowy, A-line chiffon gown with a bountiful arm-full of colors and textures, filled with wildflower foliage, luscious peonies and greenery. Spotlight your strikingly sexy lace boho gown with a small bouquet of white roses and pampas grass and eucalyptus. Or perhaps a single velvety, fully bloomed red rose against the silhouette of an elegantly beaded fit and flare with a daringly plunging neckline – oh, be still our beating hearts!
Bonus tip: Spend time with your floral expert.
The more your floral designer knows about you, the better they can help you navigate how to best match your bridal bouquet to your wedding dress. Be sure to bring pictures, not just of your dress, but of your venue if possible. Take time to talk about your style. Why and how did you choose the colors of your bridesmaids’ dresses? Is there a significance to the season for the overall theme of your wedding? Is there an overall effect you are hoping to achieve? These questions will help you achieve the perfect look with your floral arrangement.
Your wedding dress is a reflection of who you are. Using the tips and guidelines we’ve outlined for you here, you’ll walk down the aisle on your special day with a bridal bouquet that not only matches your dress, but it will also match you.
Is Your Bridal Style Timeless or Trendy?
It’s a fine line between the look of the moment and a style that transcends. Here’s some tips to find your way to what you truly want.
When choosing a wedding dress, many brides are conscious that their choice will be one of the most visible style decisions they ever make. Not only is it the dress they will wear on their big day, it’s also the one which will end up in all their wedding photos. They may even dream of preserving their dress as a family heirloom. Naturally, they want to make a choice that will stand the test of time.
But bridal gowns—more than most other dresses—are drawing on a lot of shared cultural references. And with trends constantly turning to the past to bring back popular styles, it can be all too easy for your own vision to get lost in the mix.
We want all our brides to walk down the aisle confident in their decision. So, to help you find your way, here are four tips to guide you toward a statement gown that you’ll never grow tired of looking at.
1. Look to the past for inspiration, not imitation.
It seems like every few years another decade comes back into style. That’s no surprise. The past is a catalog of iconic styles, and it would be a shame to let a good idea die. But if you’re going for a retro look, avoid copying too much. If your gown looks like an exact replica of the era it came from, you may feel like you’re wearing a costume on your wedding day.
The full skirt on Tawny gives it a 1950s silhouette, while the illusion lace bodice is a distinctly modern twist.
You want your look to feel cohesive and harmonious, so it will be natural to accessorize in ways that fit the period as well. But look for ways—from your makeup to your hairstyle to your shoes—to modernize your style.
2. Pick one style element to anchor your look.
Another trick to keep you from going overboard is to find one style element that follows a trend that you love and incorporate that with more minimalist or traditional elements. If you love the 1980s, choose a dress with power shoulders, but with more modern details.
Leta combines a minimalist bodice with an overskirt in a modern lace pattern for an effortless, slightly bohemian vibe.
This can work in reverse as well. If you prefer a traditional look but don’t want to play it too safe, find one area of your style where you’ll intentionally push yourself.
3. When in doubt, find a minimalist ideal of your desired style.
Sometimes, brides have a hard time identifying what they want in a dress because a single era can mean so many things. If you love 60s fashion, are you thinking about Jackie Kennedy, Twiggy, or Sophia Lauren? When you think about the 1920s, do you want a drop waist, art deco beading, or finger curls in your hair?
For a dress with such clean lines, Kyla makes a big impact. The Bardot neckline is a self-contained fashion statement that lets the rest of the gown speak for itself.
If you can pick the one element that represents the ideal you have in your mind, that can help you identify a dress that fits that trend without going overboard on a retro look that may look out of place a few years down the road.
4. Throw the rulebook out and follow your heart.
Feeling like all these rules are getting between you and the dress of your dreams? Don’t let anyone talk you out of it. The heart wants what it wants. When you find a dress that sparks joy in your life, stop worrying about what others will think, and go for it.
Unapologetic: Lennox is the epitome of 1970s bohemian flower-child romanticism, from the bell sleeves to the quirky lace. It’s also one of our favorite dresses.
After all, if your dress is supposed to make a statement, it should be a statement about what you love. If there’s a trend that has successfully tapped into something that gives you butterflies, then that’s what you should choose.
There’s nothing wrong with chasing trends.
Trends come and go, but the most resilient trends also define an era. In a decade or two, the dress you choose today that seems trendy may be a vintage showpiece. However, if you’re worried about making a choice you’ll regret later, the most important rule of thumb is: Don’t pick a trend just because it’s trendy.
Trends can be fun, especially if you want to be able to nail the “in” look of a season. But your gown should represent more than “spring 2022.” If you love a trend, make that choice because it’s what you love, not because it’s what’s on trend.
Need help navigating the wide array of bridal styles at your finger tips? We’re happy to help. Come in to our bridal boutique, tell us what inspires you, and we’ll help you find a dress that will make you feel like a fashion icon in all your wedding photos.