Category Archives: Trunk Shows
December Celebrations! TWD’s Anniversary & Stella York Plus-Size Trunk Show!
All month long we’ll be celebrating the 13th anniversary of The White Dress! AND we’re throwing a Stella York Plus-Size Trunk Show on Dec 6th & 7th.
The holiday season is here! December celebrations abound as we wrap up this year and anticipate the new year ahead. Here at The White Dress, we are excited to join in the holiday celebrations with YOU, our fabulous brides. And we have two wonderful ways to join in the holiday cheer this year.
First of all, this December is our lucky 13th anniversary! The White Dress bridal boutique opened our doors in December 2011 and now we’re a plucky teenage small business. TWD and our TWD-ettes have had the pleasure of serving thousands of brides in our beautiful space, and we are looking forward to serving thousands more in the years to come. We want to share the celebration with you, so we’re hosting an anniversary sale all month long! Brides who shop with us this December will have access to our anniversary sale offers:
- Every bride that orders her wedding dress is entered into a drawing to win $500 off their wedding dress!
- The sample sale will be an EXTRA 13% off
- All brides who say yes to their dress this month will get a FREE pair of Bride earrings!
Our next celebration is coming up soon! We are hosting a trunk show for our magnificent Plus Size brides this December 6th and 7th with Stella York. For two days we will have brand-new dresses from the designer in sizes 20-34 to complement our extensive plus size collection. Our TWD-ettes love styling our Plus Size Brides and we can’t wait to celebrate YOU with 10% off trunk show dresses!
Curious if this event is something you want to experience? Keep reading to learn more!
Trunk Shows for our Fantastic Plus Size Brides
Trunk shows are special events that showcase new dresses from designers. Our trunk show article answers a lot of questions about how these fun events work. If you are dreaming of a specific aesthetic, or are specifically interested in one of the designers we stock at the boutique, a trunk show is a perfect time to visit.
We believe that every bride should have a wonderful bridal experience. We stock many size inclusive and plus size wedding dresses at The White Dress and we want you to enjoy trying on dresses and have fun with your entourage at your dress appointment. If you’d like to know what to expect at The White Dress when you visit us for your bridal session or our Trunk Show, check out our Tips for Plus Size Brides article on the blog. We hope you’ll join us!
We’re excited to give you a sneak peek at some of the dresses that we don’t have at TWD every day! Book your visit so you can see the stunning Trunk Show featuring Stella York Plus Size dresses for yourself.
Sparkling Diva: Multi-layered beaded gown that glimmers and glows
Glittering and gorgeous, this dress is fashion forward, flirty, and fun. The sheer bodice is covered in shimmering sheet lace and beading. The deep v neck and side v detail create a mesmerizing interplay with the layered French tulle. But the glamor doesn’t stop there, trails of tiny sparkling beads adorn the A-line skirt from the waist twinkling all the way to the train. This transforms the gown from fairy lights to fireworks, a triumph for the fashionista bride.
We can picture a diva bride holding the spotlight in this beautiful ensemble as she walks down the aisle in a Theatre venue. We can also picture her sweeping the dancefloor as the happy couple perform a choreographed ‘dancing-with-the-stars’ inspired first dance!
Lavish Bombshell: Richly detailed gown with old Hollywood elegance
You simply cannot go wrong with this alluring gown. Lace studded tulle is on-trend and the cut of the dress plays up the lustrous 3D floral lace with intricate beading for a contemporary yet iconic style. The fit-and-flare silhouette is ideal for curves, the structured bodice and deep sweetheart neckline are sophisticated and sensual. Beads, lace and tulle cascade into a sweeping mermaid style train, highlighting the silhouette of the dress. This gown has all kinds of old-Hollywood opulence packed into a shimmering luxe dress that can make any bride embrace her bombshell status.
We imagine this bride and her special someone posing for Red Carpet style pictures under the lights of a lavish movie palace, like Detroit’s FOX Theatre.
Goddess of Glamor: Classical and sleek, this chiffon gown rejoices over curves
Idol status is within reach for the bride in this opulent chiffon gown. The rich fabric feels extravagant and the drape is 100% luxurious. The scoop neck with a boned bodice gives this flowing dress a little bit of structure that holds the graceful skirt and echoing long sleeves in perfect balance. The high slit provides a more contemporary flair for the bride ready to step out in all her glory. Detachable sleeves can be on or off shoulder to play up the flowing feel or be removed to place the emphasis on the minimalist bodice and opulent skirt. The fabric embraces curves with a sleek flowing texture for consistent elegance. No matter which variation, this glamorous gown will bring out the inner goddess in the bride that selects it.
We envision a bride in this dress enjoying an intimate evening vineyard ceremony and embracing her divinity in an outdoor reception under the stars.
Luxe Minimalist: This satin stunner is simply fabulous, darling
Graceful, sumptuous, timeless, and chic all describe this fabulous gown. For the minimalist bride who loves the romance of a ball gown, this dress is the perfect blend of simplicity and luxury. Matte satin has a soft sheen that is expertly crafted into a classic ball gown silhouette. The daring v neckline is contemporary, the bare back is trendy, and the deep box pleats lean into an old-world feeling. And to add just that little extra, a perfect line of fabric covered buttons runs from the waist to the very end of the train. This gown is truly stunning.
We can picture our minimalist bride embracing the luxury of lush greenery, live plants, and enchanting lighting for a December wedding in the Meijer Gardens Palm House.
Rose Queen: floral lace and exposed boning are romantic and dreamy
Whimsical floral cutouts, gliding crepe, and trendy exposed boning, what could be more romantic? This dress is both structured and flowing, a vision of lace and crepe. The square neckline, sheer bodice, exposed boning, and sleek spaghetti straps hint at a vintage boudoir inspiration. Floral lace is the standout feature of this dreamy gown, decorating the sheer bodice, detailing the sleek waistline, and then the chic column skirt drifts into a light and airy lace chapel train. Curvy brides will love the way the flattering scooped back brings the minimal straps and structured bodice together into perfect, figure-embracing harmony.
We expect to see a bride in this gown posing for her wedding photos on a vintage Carousel showered by rose petals.
Enchanting Sophisticate: Lustrous and classic, this gown is subtly effervescent
Tiny pearls outline the gorgeous graphic lace that adorns this classic deep v-neck bodice. A banded waist that highlights natural curves brings the subtle sating skirt into focus. This gown is suave and graceful with just enough sparkle for effortless allure. The elegantly draped satin skirt picks up the light in an appealing way and an A-line silhouette is always an absolute classic, leaning into a princess feel without going full ball gown. The deep v of the back echoes the v neckline and the fabric covered buttons down the train add a hint of vintage to the design. This dress effortlessly blends traditional wedding fabrics of lace and satin into a modern gown that is radiant, sophisticated, and altogether enchanting.
We can imagine a bride in this dress surrounded by colorful orchids at her ceremony in a mid-century modern church or synagogue.
We’re excited to celebrate with YOU this December
However you choose to celebrate during this holiday season, we hope you’ll include The White Dress in your plans. We want your bridal experience to full of the magic of the season and our TWD-ettes are looking forward to helping you find your ideal dress. So, book your visit with us! Remember, if you’re planning to join us for the Trunk Show on December 6th and 7th, claim your preferred time now, because our visit slots will fill up fast!
Top Wedding Dresses with Impeccable Fall Vibes
As the leaves turn and a chill sets in, we’re cozying up with some fabulous autumnal wedding dresses to suit your fall wedding aesthetic.
Fall weddings are especially romantic, with golden light, rich textures, and deep colors emphasizing the magical feel of being in love. Whether you’re planning to celebrate surrounded by Michigan’s foliage, or host a destination wedding to capture autumn’s bounty far afield, fall is a gorgeous season for a wedding.
An ideal wedding dress is one that makes you feel beautiful and in harmony with the vibe of your event. Autumn weddings are full of charm. Fall adds a layer of magic and mystery to any setting, and you can embrace that seasonal ambiance to amplify your style. From flowing and bohemian to sleek and minimalistic, the dress you choose will add your signature flavor to your special day.
We’re going to explore our top picks for this romantic season and help you “fall” in love with the right dress for you. Look for our selections on Instagram and Facebook (and share your favorite!) and read more about these phenomenal dresses below.
Bohemian Free-Spirit: Vintage-Inspired Lace with a Modern Flow
Love, beauty, and freedom would be Asha’s mantra. This Lillian West dress is all about flow. The botanically inspired lace flows down from the exposed boning of the bodice, skimming in a flowing layer over the skirt and runs along the edge of the subtle-yet-sassy slit. The detachable sleeves add both a romantic and practical element for fall, giving you the option to play up the drama and romance of the style, or embrace the freedom of a strapless gown. We picture the bohemian bride in her element surrounded by glorious autumn leaves in a rustic-chic venue.
If Lillian West has your attention, keep reading for an exciting opportunity to preview this designer’s latest options!
Old World to New World: The Shimmer of Organza
Oakley takes old world charm and infuses it with modern sophistication. Indulgent fabric in a classic ballgown silhouette with little modern details makes this gown current without losing its dreamy quality. The puffed sleeve separates push into the old-world elegance while the cowl neckline over exposed boning pulls toward Hollywood glamour. This dress strikes a perfect balance for the bride who loves the contrast of old and new. We imagine this dress with gilded vintage furniture and harvest bounty décor in a concrete and glass venue.
She’s a Star: Showstopping Texture with a Maximalist Silhouette
Who doesn’t want to steal the spotlight on their wedding day? Vega takes “ballgown” to a whole new level. Brocade absolutely feels like fall; rich, warm, textured, and enchanting. The incredible draping, structured bodice, detachable off-the-shoulder wrap, make this gown an incredible option for the bride who loves a red-carpet entrance. This dress would be as at home in a Cathedral wedding as it would in a vintage Movie Palace Theatre venue. We can see a dramatic kiss photo in front of your chosen venue with autumn leaves providing the confetti!
Who’s Who in the Great Lakes: Lace and Luxe Minimalism
New England, eat your heart out. Michigan’s incredible fall color draws people from far and near to experience its brilliance, and Hollis brings that old money ‘who’s who’ sophistication to a Michigan bride’s autumn wedding. This sleek silhouette’s high neck is on-trend and sheath shape is absolutely timeless. The lace is luxurious and romantic, while the cut of the dress is classy and minimalistic. We can see a bride in this dress on the porch of the Grand Hotel during peak color season sipping Champagne as the sun sets over the Straits.
This dress is a beauty, with or without the beast! Rey is a gorgeous dress for a fall wedding, with just a nod to fantasy inspiration. The details elevate this dress. The satin of this gown is rich and textured with just a hint of shine. There are buttons all the way down the back to the train. The structured bodice and off the shoulder ‘sleeves’ are beautifully draped. An A-line silhouette makes this a statement piece without the extra drama (and heavy fabric!) of a full ballgown shape. The sweetheart neckline and hidden slit make this gown subtly sexy. The bride in this fantastic dress would look radiant lit by autumn’s early setting sun slanting through stained glass windows.
Upcoming Lillian West Trunk Show: Your chance to find a Fall Wedding Dress like no other.
We are hosting an incredible trunk show of the newest Lillian West collection on November 8th and 9th. We’re excited to be able to share a sneak preview of our picks for up-and-coming Fall wedding dresses from the designer’s newest looks! If any of these strike your fancy, be sure to book an appointment for the trunk show!
Old Hollywood Glamour: Sleek Silhouette with Dramatic Detail
Don’t let the understated cut of this dress deceive you, 66357 is a real starlet. A peekaboo sweetheart neckline, cowl draping on the bodice, incredible statement train, separated sleeves, and rich crepe fabric make this gown an A-list wedding dress. We can see a bride in this dress waving to her adoring family and friends from a red carpet of sugar maple leaves in a stunning outdoor ceremony.
A Daring Darling: Bold Lace and Thrilling Tulle
For the bride with a love of all things adventurous 66378 is a statement in glorious, sparkling lace. The full, layered tulle skirt is filled with lace and sequin detail. The plunge neckline and exposed boning are striking and create a flattering fit for brides of all different sizes. We imagine a bride in this dress dancing the night away at a vineyard venue with late harvest Riesling and a stargazing station.
Sweet, Romantic Renegade: Sheer Color and Vintage Sparkle
Fall neutrals are very on-trend and 66366 is a dreamy, romantic, neutral colored dress. The gorgeous white tulle with sequined lace applique covers the wheat-colored dress with botanical-inspired detail and sparkle. The earthy undertone to this dress gives just a hint of rebellion in an otherwise soft and sweet style. This dress is ideal for the bride who loves the romantic nature of Fall but wants to bring a fresh take to the season. We can envision this dress in a chic barn venue with crystal chandeliers, white linen, ombre florals, and a live band.
High and Low, Haute and Cool: Long Sleeved Lace with a Sensual Twist
Chill temperatures often encourage Fall brides to opt for sleeves, and 66365 brings the heat with a plunging neckline beneath a high mandarin collar and long sleeves of high-end Alencon Lace. The heat doesn’t stop there, a high slit and keyhole back continue the sensual flavor of this fabulous gown. We can imagine a bride embracing the magic of autumn with a sunset lakeshore ceremony.
Come experience the Lillian West trunk show with us, November 8thand 9th!
Did one of these dresses inspire you to embrace a Fall wedding? Can you picture yourself in one of these dresses? We’d love to help you find the perfect dress for your ideal wedding celebration. And don’t miss out on your opportunity to experience these Lillian West dresses before they are released. Book your appointment today!
Clean and Chic Trunk Show: Trend Spotlight
We’re ordering in loaner dresses from our designers following one of the biggest wedding dress trends of the season.
Every now and then a bridal trend really takes off and becomes the new defining look of an era—and that seems to be what’s happening with the new “clean and chic” look that has been in high demand all summer.
“Clean and chic” is defined by smooth fabrics, precise design details, and a lack of embellishment (no lace, beading, or bedazzling to be seen here—but maybe some pearls!). What it does NOT mean is “boring.” These dresses often make bold silhouette choices, and come in a range of fabrics, from luscious Mikado satin to smooth crepe to floaty chiffon. They also aren’t necessarily “simple!” While some may fall into the minimalist aesthetic (as you’ll see!), others include oversized elements and plenty of volume.
We love giving our brides access to as wide a range of dresses and styles as possible—including ones they might not find at their local wedding boutique. To that end, we’re hosting a special in-store trunk show on September 28th, to highlight the “clean and chic” trend. We’re ordering in nine loaner gowns from our designers that we don’t usually carry in our store so that brides who are interested in this style can shop a broader selection. We’re also offering 10% off when a bride says “yes” to a trunk show dress—or to any other dress in our store that matches the “clean and chic” style!
Our weekend is already pretty full, but we have Friday slots open for brides who are eager to shop this style. Contact us to book an appointment, and take a look at the dresses we’re ordering in to see if any of them match your aesthetic.
Essense D3991: Curve-hugging contours.
Remember when we said this trend didn’t mean “boring?” Essense D3991 is what we’re talking about. This figure-hugging gown features a deep, plunging V neckline that is matched in the back by a dramatic train. The Mikado satin fabric gives the dress a lustrous feel that is enhanced by the rows of pearl beading that give an extra pop to the seamline coutouring.
Essense D3631: Dramatic and luxurious.
To us, Essense D3631 is the definition of “maximalist.” A voluminous A-line silhouette, off-the-shoulder shawl, and a thigh-high slit give this gown plenty of dramatic elements. But if that isn’t enough drama for you, it also comes with an oversized detachable bow at the waist. The matte Mikado fabric give this dress weight and would make it perfect for a fall or winter wedding.
Essense D3705: Storybook elegance.
Can’t decide what silhouette to go for? Essense D3705 offers a two-in-one. This sheath dress features a beautifully draped bodice that flows into an elegant train. Prefer a ballgown? The detachable overskirt adds volume and gives this gown more of a fairytale feel. After all, what’s more magical than a transforming gown?
Essense D3524: Sleek and sexy.
From the front, the low V neckline on Essense D3524 combined with straps and a high slit give this sheath an almost casual feel. All that changes with the low backless design, set off by a scooped drape of fabric. A bold, confident choice, this dress is sure to leave an impression. Keeping the styling simple with minimalist jewelry, or contrast with statement metals.
Essense D3576: Minimalist and modern.
There’s a lot to be said for gowns that speak volumes with just a few details, and Essense D3576 is one of them. The wide straps accentuate the scooped V neckline, while the thin belt provides definition at the waist. A long train with fabric covered buttons finishes off the look.
Essense D3080: Pure princess.
Essense D3080 is the ultimate Hallmark romance movie wedding dress, with the deep plunge on the sweetheart neckline and full ballgown silhouette. We love how the sheer back with illusion paneling gives this gown some subtle impact. Best of all? It has pockets.
Essense D3340: Full glamour.
If you’ve always been in love with a trumpet gown, Essense D3340 is the gown of your dreams. The clean lines on this gown enhance the fit and flare silhouette, which is further emphasized by the folding and wrapping on the bodice. Finally, the pointed sweetheart neckline adds a touch of spice to a classic design detail.
Stella York 7600: Airy romance.
We’re in love with the layers of tulle that Stella York 7600 brings to this trend. The ruching across the bodice combined with the exposed boning gives this dress a soft, ethereal vibe that goes perfectly with the off-the-shoulder sleeves. We think this would be a perfect choice for a garden wedding in late spring, with flowers in full bloom.
Stella York 7461: Country simplicity.
Maybe it’s the sweetheart neckline, or the wide straps, or the voluminous skirt, but Stella York 7461 is one we can see stealing the show when paired with white cowboy boots at a rustic venue. This dress isn’t without it’s special details, however. Don’t miss the line of pearls down the back—or the pockets perfectly hidden in the side seams.
We’re always happy to order in a dress from our designers if you would like to try it on in our store.
If you missed our trunk show for the clean and chic trend, don’t panic! We’re always happy to call our designers for a sample dress if the one that’s captured your attention isn’t at our store. Simply give us a call two weeks ahead of your visit and request your dress, and we’ll make sure it’s here for you! There is a $40 fee for any dress you call in, but always credit that toward the purchase of a dress if you buy one in our store.
And of course, we have plenty more dresses that fit the clean and chic trend in our store if that’s what you’re looking for. Book you appointment today if you would like to come in and try them on for yourself!
Don’t Miss the EveryBody/EveryBride Trunk Show!
We’re hosting a body-inclusive trunk show with Essense of Australia, June 14–15. Come see the collection!
It’s that time again! Once or twice a year, our bridal salon has the great pleasure of hosting a trunk show with one of our designers. We’re excited to announce that this summer’s trunk show has an extra special twist: a plus-sized collection from Essense of Australia.
For two days, we’ll have twenty additional dresses in sizes 20–34 alongside our regular plus-sized collection. If you’ve always wanted to try on a style but have struggled to find it in anything but a straight sample size, this is a fabulous opportunity to indulge your curiosity!
Wondering if this event is for you? Read on for more details.
What is a trunk show?
A trunk show is like having greater access to a designer’s new collection. They bring dresses that are so new, we haven’t received them as a shop… and sometimes they bring in dresses that we did not pick up for the TWD collection, which is all great news to our brides who will get to shop the selection during the trunk show. We love the energy in our store on trunk show days, and the general excitement that comes from bride’s saying yes to dresses—all at a great prices. If you’ve never been to one, it’s certainly worth making a priority!
We’ve written a whole article on trunk shows, and it’s worth reading if you want to know more! In the meantime, the highlights are:
- You’ll get to see a wider range of dresses than we regularly carry in store.
- You’ll be able to try the freshest of the fresh styles.
- These dresses are only available while they’re in our store! It’s a love at first sight sort of situation, so if you see a dress that makes your heart sing, don’t wait!
Okay, so what is EveryBody/EveryBride about?
You can think of EveryBody/EveryBride as a collection within a collection. As a label, Essense of Australia specializes in modern gowns with a romantic flair. However, for this particular collection, instead of just taking a straight-sized gown and scaling it up, these gowns have been designed to put the needs of plus-sized brides foremost.
That means better support where you need it, a fit that is both more flattering and more comfortable, and sexy design details that love and celebrate bodies of all sizes. Whether you want show-stopping sparkle, a daring low back, slinky lace, or a maximalist ballgown, this collection says “yes” to it all.
How are plus-sized gowns designed differently?
Many plus-sized brides have specific desires when it comes to the structure and design of their gowns and Essense of Australia adds all of that to their plus-size dresses. So as opposed to just scaling up by a few inches as you go up the size chart, they specifically look at what is needed to support and enhance a figure, size by size – by adding more boning, changing the cup, modifying lace placement – all while making sure the dress looks exactly the same, regardless of size.
For instance, if you have a larger bust, you’ll want to be sure the dress can provide the right support without uncomfortable digging or poking. Long sleeves have been a major trend for the past few years, but they can also be hot and restricting—which is why newer styles have focused more on looser sleeves or off-the-shoulder looks.
Overall, the difference is one of mindset. Rather than start from assumptions that rule out certain styles, these gowns assume that making a particular style or trend work is the job of the designer. Brides shouldn’t have to change their vision to meet the limitations of their gown selection. Ultimately, that’s what EveryBody/EveryBride is about.
I can’t make the trunk show. Do you carry plus-sized samples the rest of the year?
Yes!
We recognized several years ago that the lack of plus-sized sample gowns was under-serving the brides in our community. Of course, sample sizes never fit anyone perfectly, which is why we use clips and extenders to help brides get a sense for how the gown will look. But these can only go so far, and for brides who have specific concerns about how a style will look on them, there’s not much they can learn from holding a dress up in front of a mirror.
Accordingly, we’ve expanded our selection of plus-sized wedding dresses to encompass a broad range of fabrics, silhouettes, styles, and trends. Whether you want to try a lacy boho look, long sleeves, or a glamorous style with lots of bling, we’ve got your back.
Reserve your trunk show spot today!
We’d say we’re living in the golden age of plus-sized bridal fashion, but honestly, we hope this is just the beginning. There’s so much to enjoy with these looks, and we’re excited to see what more designers can do with their gowns by embracing more inclusive designs.
We’re incredibly impressed with the range of designs Essense of Australia has put together, and we can’t wait to have them in our store so that our brides can see them for themselves. Book your appointment today to reserve your slot!
What Is a Trunk Show? The Bridal Insider Event You Don’t Want to Miss
Trunk shows are a special opportunity to see more of a designer’s collection.
If you’ve been around the bridal world for any amount of time, you’ve probably heard someone mention the words “trunk show” in mixed tones of awe and excitement—and you may be wondering what they are and whether you should go to one! Well, let us let you in on one of bridal’s open secrets: trunk shows are your best opportunity to see a designer’s collection, where the majority of the dresses showcased are not regularly available at the bridal shop.
If you have your heart set on a particular designer, know your ideal aesthetic, or are just interested in every single dress you see from that designer, a trunk show might just make your dream a reality. So, if you’re interested in learning more about trunk shows, here are our top six FAQs to help you make up your mind.
1. Why attend a trunk show?
In any given year, a bridal designer will come out with a collection featuring a dozen or more (and in some cases, many more) new gowns. Of those, bridal boutiques will carry only a portion, which they select based on what’s popular in their area and among their clientele. For instance, as a Michigan bridal shop, we know many of our brides have outdoor weddings in the summer, so we may pick up more dresses that are suitable for that style of wedding, and as such we prioritize selecting for those dresses from a range of designers.
However, at a trunk show, the featured designer brings their full collection, which means that brides are able to try on gowns that wouldn’t otherwise be carried in the store. In some special cases, the designer or a designer representative is even in attendance at the trunk show, and is available to discuss special alterations to a gown, like switching out sleeves or incorporating a detail from a different dress in the collection. If you have something special in mind, a trunk show is the time to come and ask!
2. Are trunk shows like any other bridal appointment?
Yes…and no. Trunk shows feature one particular designer, so if you aren’t interested in that designer, it may be best to schedule your appointment for a different time. But just because you’re at a certain designer’s trunk show doesn’t mean you can’t try on dresses from other collections! It’s best to think of trunk shows as a bridal appointment with more dresses from one designer available, but it won’t be exclusive to that designer.
At The White Dress, our full collection of dresses is still available even during a trunk show, and our stylists will always consider offering options from the full collection here at TWD, not just what the trunk show may have. It may even help you come to a decision if you’re able to compare the trunk show gowns to some of your runners up.
3. How often does The White Dress throw a trunk show?
We usually throw one or two trunk shows a year, so if you see us post about one, it’s definitely something you don’t want to miss! For the last few years we’ve done shows with the designer Stella York. If they’re a designer you follow, it’s likely we’ll feature their collection at some point in the coming months!
This year we’re looking into the possibility of throwing a plus-sized show, which would be truly unique for many brides in our area. We’re already proud of our plus-sized wedding dress collection, and love being able to give women a more representative range of gown sizes to try on. Keep an eye on our social channels if we’re able to pull it off!
4. What makes trunk shows at The White Dress so special?
We tend to host Stella York trunk shows once or twice a year, and these ones tend to be really unique! Unlike a normal trunk show where the designer is featuring their current collection, our preview shows are for collections that don’t yet exist. Instead, they’re a work in progress. The designer is in the store to gather feedback from brides about what they do or don’t like, and that feedback is taken into consideration as the designer finalizes their collection.
Many of the gowns you see at a preview trunk show won’t make it to the final collection. In fact, it’s likely that they’ll already be altered before the next preview show. This means that if you say yes to your dress at a preview show, you may be getting the only version of that gown to exist!
5. Is there anything I should do to prepare for a trunk show?
Do your research! It’s always good to have a general idea of what you’re interested in so you can make the most of your time. We recommend checking out the designer’s page so that you can see which dresses they will bring with them. You may also want to book an appointment with your bridal boutique ahead of a trunk show so that you can get a sense of their collection and make some early decisions about what you do or don’t like. That way you can be more focused for the trunk show itself.
6. Are trunk shows a sale?
Most of the time, trunk shows are not a sale. Especially for our Stella York shows, because the designer is still putting so much work into developing the collection, the bargain comes from finding something unique rather than cutting a good deal. On occasion, a trunk show purchase may come with a discount so it doesn’t hurt to ask.
If you’re looking for a discounted dress, try hitting up a sample sale! Sample sales are when bridal shops sell off some of their old inventory to make way for new gowns. Sample sales dresses are also the only types of dresses that you can buy directly off the rack to take home with you—ideal for brides on a tight timeline.
Trunk shows: the ultimate win-win-win for brides, boutiques, and designers!
Trunk shows definitely live up to their hype. As a bridal shop, we love being able to offer our brides an exclusive look at our designer’s collections, and of course the designers benefit from hearing your feedback as well. Trunk shows are also just a fun day to be in the store. There’s a lot of buzz and excitement going around, and that energy may be just the confidence boost you need to say yes to your dress! If you’re convinced that a trunk show is right for you, follow us on Instagram and Facebook so that you don’t miss out—especially as appointments often go quickly.
And if you can’t wait or want to explore our collection before a trunk show comes around, go ahead and set up an appointment! Your dream dress may already be ready and waiting.
This Is Not a Drill: Stella York Trunk Show, October 14–15!
This isn’t the first time we’ve hosted Stella York for a trunk show, but it never stops being exciting.
It’s that time of year again: we’re hosting a Stella York trunk show, and we couldn’t be more thrilled! Only thirty shops in the world take part in Stella York’s trunk show circuit, and while we’ve hosted them before, we’re always honored to be part of that select few. More importantly, we love being able to offer our brides this inside look at one of our industry’s leading labels.
Trunk shows are when designers preview their upcoming collections with brides, but this Trunk Show is even more! Stella York uses her Designer Preview Trunk Shows to collect brides’ first impressions and incorporate that feedback into the next iteration of the collection. They’re high-energy events, so you’ll want to be as prepared as possible if you plan to attend. (Read about our last Stella York trunk show for more details!)
To make the most of our upcoming trunk show, check out these 4 tips and 5 reminders.
Tip 1: Expect things to be moving quickly!
Trunk shows are obviously an incredibly popular event. Because of this, our appointments have a strict 90 minute limit and are booked back to back. While we don’t want to pressure you or make you feel rushed, you should also set your expectations with that time limit in mind.
Instead, when you find your dress, be prepared for a quick celebration before changing back into your regular clothes. If you’re concerned that the hustle will disrupt your big moment, never fear. We do have an area set aside in the boutique apart from the dressing room area where you will be able to sip champagne and bask in the glow of bridal success while we proceed with the checkout process.
Tip 2: Come ready to say yes!
When we say trunk shows are exclusive, we really mean it. The dresses that come into our store only stay in that form for that weekend and that weekend only. After they leave our shop, they undergo alterations based on feedback and are modified before the next trunk show—which is generally the very next weekend.
This is part of why trunk shows are so thrilling to experience. If you find a dress you love, it will be a one-of-a-kind gown. But because the dresses change so fast, you have to be decisive. You won’t have another opportunity to try it on!
Tip 3: Come ready to give feedback directly to the designer.
Stella York designs the trunk shows so that they can see how brides react to their dresses in person and modify their collection accordingly. Designers are mostly focused on your immediate reaction: does this dress strike wedding bells in your heart or not? So don’t feel pressured to offer a lot of detailed feedback.
Instead, make it your goal to try on as many gowns as you can. Remember, trunk shows are a fast-paced environment. The longer you linger, the fewer dresses you’ll be able to try in order to find “the one.”
Tip 4: Be prepared for LOTS of people (and dresses!) to come in and out of your room.
Because this is such an important part of Stella York’s design process, there will be more people than usual in the shop at that day. We try to give as many brides as possible a chance to try on these dresses, and then of course there are Stella York’s team and our own TWD-ettes, who are all running full steam ahead.
We will always do our best not to invade your privacy, but with so many people coming and going, and with the dresses passing between so many hands, there will be more people entering and exiting your room than usual.
Reminder 1: No photos to protect the designs of Stella York.
No matter how excited you are to show off you trying on dresses to friends and family, remember that these are still early designs. These gowns truly are a sneak peek at the collection, so it’s up to you to protect the secret! However, that all changes if you say yes! You are welcome to take any and all photos you need in the dress you said yes to!
Reminder 2: Let the stylist bring the dresses to you.
Trunk shows are always days when there’s a lot of bustling around the shop, so it’s not a good time for you or your entourage to have a look around. To ensure everything goes smoothly, we do ask our guests to remain in the room and let the stylist do the hard work and heavy lifting.
Reminder 3: The wedding date must be after 5/14/2023.
This is a longer than usual order timeline for our trunk show dresses, so we are not able to work with a shorter time frame. Seven full months are needed, which as all readers of our bridal timelines article know, is already pretty tight. We cannot accept any orders for a shorter turnaround time, especially as this timeframe is built to allow for two months of alterations.
Reminder 4: We don’t choose the sizes that come to us.
We do our best to stock a range of sample sizes in our store, but when it comes to a trunk show, what comes in is entirely up to the designer. In the past we have seen many size 10s, with a few in larger sizes.
Reminder 5: Trunk shows are not a sale!
However, the prices are GOOD. They always increase by the time the collection comes out, so this is a chance to get a great deal on two fronts: an exclusive dress at a comfortable cost.
Come and join us at the heart of the action!
There’s really nothing like an event like this to build up the bridal hype. With all the excitement in the air, we like to think it’s easier for brides to step beyond some of their wedding jitters and instead immerse themselves in the fun of it all.
To be part of the trunk show, book an appointment with us on October 14–15th (that’s a Friday and Saturday). We’ll be thrilled to have you in our store, and we hope you enjoy the behind-the-scenes glimpse of what life as a bridal designer is like!
Join Us for Our Stella York Designer Preview Trunk Show!
From June 25th to 26th we’ll be showcasing Stella York’s newest designs. Come try them on!
Summer is nearly here, and what better way to kick off the season than by exploring the new collection of gowns at our Stella York trunk show! From June 25th to 26th we’ll be hosting Stella York at our boutique, where brides can come try on a range of gowns including ones we don’t normally carry.
We love Stella York for their ability to balance high-end details at an affordable price point. The result is that every bride can walk away feeling like they have had a truly designer experience without blowing their budget out of the water.
Stella York is also flawlessly on point when it comes to the latest trends. Whether you want that boho bride look, a bit of sheer lace paneling, or an intricately beaded bodice, you can find it in the latest collection.
Needless to say, we’re excited. But if you’re like most brides, you probably haven’t even heard of a “trunk show” before you started gown shopping, but now you’re seeing the term everywhere. You may be wondering what they are, why they’re so special, and whether it makes sense for you to book an appointment at one.
Those are all valid questions, so to settle your curiosity, here’s the details you need to know.
1. Try on gowns you might not otherwise get a chance to see.
As a bridal boutique, we usually carry a selection of gowns from our designers in the store. We choose these gowns carefully, based on the designs we know our brides love, emerging trends, and whatever takes our own fancy. But we don’t have space in our store to carry every gown, and that sometimes means we have to make some hard cuts.
Not at a trunk show, however! The trunk show is a chance for brides to see a designer’s full range, including gowns that haven’t yet made it into the final collection. The designer will also bring gowns from previous years that may no longer be offered in most stores. It’s a chance for a bride to try on dresses that she otherwise not see, and perhaps walk away with a unique gown.
And what is even more special about this particular trunk show is that the gowns in our shop are from a collection-in-the-making! The gowns only exist in one spot in the world that weekend – at The White Dress! Which means your dress will truly be unique!
2. Speak to the Stella York team about possible alterations.
At a trunk show, the designer or members of the design team are at the boutique to answer questions from the brides. If you’ve ever wanted an inside glimpse into how a designer comes up with ideas for a collection, this is an opportunity to hear about it straight from the source.
The designer can also talk through ideas you may have about how to alter a gown if you find one you love that isn’t all the way there. In some cases, the alteration you have in mind might not be difficult to achieve, and the designer can discuss it with you while you still have the gown on. It’s a chance to share your vision directly with someone who can make it come to life.
Unfortunately, due to the travel restriction with the designer at the moment, this will not be something we can do live and in person, but our Stella York representative will be available to FaceTime and communicate with our brides on that day as much as possible!
3. Get insights on how to accessorize and style your favorite gowns.
The designer can also help you with other decisions you’re making when it comes to your wedding. Torn between a tiara and a veil? Worried that the neckline won’t work with the heirloom necklace you wanted to wear? Secretly suspecting you have too much jewelry picked out and don’t know what piece to cut?
Our own TWD-ettes are always available to help you work through a difficult style choice, but a designer can give you some additional insights into the vision they had in mind when they designed a specific gown. If ever you needed an expert opinion, a trunk show would be the day to get it.
4. Be a part of the design process and score a one-of-a-kind gown.
Possibly the best part about the Stella York Designer Preview Trunk Show is that it is an important moment for the designer as well, because the trunk show allows them to get in-the-moment feedback from brides as they try on gowns. Because these gowns in particular are still in the design process, they haven’t yet made it into the official collection. So the gowns go “on tour” first, to gather feedback from real life brides which will be incorporated into the final collection once it is released.
This gives you a chance to be right in the center of the design process and possibly even snag a completely one-of-a-kind gown from Stella York! Any bride that says yes to a trunk show gown is guaranteed that it will look just like she saw it at the trunk show, but if it gets cut from the collection-in-the-making, then your gown will truly be the only gown like it in the world! This sounds wildly rare, but the fact is that this exact scenario has happened each of the 10 times we have hosted this trunk show over the years!
Reserve your spot today before all the slots are taken!
As you can tell, trunk shows are special occasions for everyone involved, and the Stella York Designer Preview Trunk Show is even more unique and special! Because of this, spots tend to go fast. If you’re dying to try on the latest collection from Stella York, don’t wait to save your place.
If you have questions about a specific gown, feel free to call our store to ask. We’re always happy to answer questions about what styles will be part of the trunk show. If there’s a gown you particularly want to try on, we can also check to see if we can borrow it from the designer so that you can try it on when you’re in the store.
And if you want to try on a style from another designer in our shop, you’re welcome to as well! Sometimes that’s the best way to decide if a designer is for you. Call us today to reserve your appointment!
All Who Wander Trunk Show!
Stop by our trunk show, March 5th and 6th, to indulge your boho wedding dreams with the full range of new All Who Wander gowns!
Breezy silhouettes, statement lace, and flirty design elements that are sure to make you look twice, there’s a lot to love about boho wedding dresses—and no one does boho like All Who Wander. That’s why we’re excited to announce that we’re hosting an All Who Wander trunk show at our boutique on March 5th and 6th!
While we usually only stock a few dresses from each new collection from any of our designers, trunk shows are a chance for brides to try on gowns from the entire new collection. Take a look at the gowns we’re going to have in our shop and see if there are any that spark your imagination.
1. Tasma: breezy ruffle top over a stunning sheath.
“Minimalist” isn’t a word we often see associated with the boho style, but Tasma manages to combine the two perfectly. A graceful sheath combined with a ruffled top encapsulates the carefree aesthetic of bohemian fashion without going overboard on details.
2. Thea: A playful gown with plenty of surprises.
Thea has so many cute design details, it’s hard to pick our favorite. From the ruched bodice to the cold shoulder to the mirroring cutouts in front and back, this dress is fun and flirty in all the right ways. Perfect for a summer wedding at the beach.
3. Bowie: angelic lace in a flowing, effervescent style.
If you’re looking for a statement gown, Bowie is an unforgettable choice. With gorgeous botanical lace designs layered over a neutral sheath body, this dress has a multidimensional look even before you add the long flowing sleeves. And if that weren’t enough drama, the low back and narrow plunging front make this dress a show stopper from any angle.
4. Bodhi: Illusion lace with a voluminous silhouette.
The under fabric on this dress really makes the top stand out. Choose neutral fabric for an all-over illusion silhouette, or line the skirt in white for a two-piece effect. The relaxed fit of the skirt leaves plenty of volume for brides who want a dramatic look that doesn’t restrict their movement.
5. Aspen: Voluminous sleeves with oversized lace.
We’re in love with this dress for so many reasons. From the optional puff sleeves to the large print lace of the gown, the details are breathtaking. And that’s not even mentioning the low V neckline supported by delicate straps that frame an exposed back. This dress is one of the ones we stock in our store, so if you miss it during the trunk show it will still be waiting for you!
6. Arlo: A high slit and tassels for a boho twist on the slip dress.
We love how this dress brings us straight back to some of the best looks of the 70s. The simple silhouette lets the lace on this gown hold center stage, while the high slit is perfect for brides who want to stay cool while dancing the night away. Don’t miss the tassel details on the straps of this classic vintage dress.
7. Alyx: Layers of lace on a gown that epitomizes country chic.
Do you dream of a rustic barn reception? Then this is the perfect gown for you. We love how the lace on this dress is sewn together to add more and more volume to the skirt without weighing it down. The neutral underdress can be cut to knee or floor lengths depending on your preferences.
8. Jaden: Graphic lace with an exposed back and side cutouts.
This dress is for bold brides only. With large print lace, wide, crisscrossing straps, and side cutouts that show a little bit of extra skin, this is a gown perfectly suited for bright blue skies and sultry summer nights.
9. Delta: Lace windows on an ultra dramatic train.
We’ve seen a lot in bridal, but Delta has something new, even for us. The lace windows on this gown combined with the unique cutout windows at the waist give this dress a style that few are likely to have seen before. Don’t let those details distract you from the low, scooping neckline in the back or the plunge in the front!
10. Muse: A weightless gown designed to unleash your inner goddess.
This ethereal gown is a study in dimensional detail! We love how the sheer layers provide volume and add movement to the skirt, while the delicate lace flowing from the bodice to the skirt create added depth. All together this is a perfect gown to catch the breeze at the beach.
11. Rory: A form-fitting gown with dramatic cape.
Capes are in this year, and we are here for it. We love the drama added by this regal look, and are obsessed with the lace collar, which pairs perfectly with the deep V of Rory’s neckline. A gorgeous look for anyone who wants to feel like a queen on her wedding day.
Can’t make it to our trunk show? We can help you out.
If you can’t make it to our trunk show, don’t worry. We carry several of these gowns in stock at our store, and can order in any of the other gowns, for a fee. The gowns we carry in our store include Bowie, Aspen, Jaden, and Delta. For gowns we do not carry, our sample loaner program lets brides order a sample of a dress by any of our designers for a fee of $40 per dress. However, the entire amount you pay in loaner fees is credited toward a purchase if you buy a dress with us (even if it’s not one of the ones you ordered in!).
During our trunk show, the usual Covid safety requirements will be in place. This means that our brides can bring up to two guests with them to their appointment, and that all members of the party must wear masks for the duration of their visit. Those who want to bring a larger party can reserve the entire store, for a fee.
The boho wedding gown trend is huge right now, and we expect appointment slots to try on these dresses will fill up fast. Contact us today to schedule yours!
Calling All Brides: Stella York Trunk Show Coming Up
We’re hosting a preview trunk show for Stella York on July 17th & 18th. Here’s what you need to know!
We have exciting news for brides in the southeast Michigan area: this summer, we are proud to be hosting a trunk show featuring dresses from the Stella York design label. This is a special opportunity for brides to come see dresses straight off the runway, before they become available to the public. And brides who are ready to say “yes” on the day might even walk away with a completely unique dress!
Sounds fantastic, right? It is, and we encourage all brides who are planning February 2021 weddings and later to come in and take a look. Here’s everything you need to know.
What should I know about Stella York?
Launched in 2013, Stella York is a line of gowns from Essence of Australia that embody drama and glamour. These designs have won awards around the world for their fresh take on red carpet looks and the attention to detail that goes into every design feature. These are gowns that will make you feel like the star of the show while also satisfying your free-spirited, adventurous side.
One of the amazing benefits of going to a trunk show is seeing a full line from a designer you truly love. We recommend you take a look at the collection of Stella York gowns we carry in our store. If you’re in love with the style, this is a trunk show you cannot miss.
What are trunk shows?
Trunk shows are exclusive events where a designer will bring a collection of gowns to a select number of locations so that brides can take a closer look at their full range. This may include gowns that haven’t been released yet, as well as gowns from previous seasons that are no longer available.
Most bridal boutiques don’t carry the full selection of gowns from every designer, so this is a chance for brides to try on a dress that might not be available later. If the designer is at the trunk show, it can also be an opportunity to talk about customizations in greater detail.
What makes a preview trunk show different?
A preview trunk show is even more unique than the standard variety. In a preview show, the designers are bringing their newest line of gowns straight from the runway and testing them out on audiences as they refine the collection. Stella York typically starts each collection with 50–80 gowns, and then brings them around to a few select locations to get direct feedback from brides.
We’re one of thirty hand-selected stores in the United States that will have this opportunity! Brides will have a chance to try on dresses that may never appear in the final collection. We’ll be gathering their feedback about the dresses, and the designers will use that input to cut and rework dresses before the next trunk show.
What that means is that if a bride finds her dream dress and says yes on the day of the trunk show, she could end up with an exclusive gown! However, brides must be ready to make their decisions on the day of their appointment, as the dresses will only be available to try on that weekend.
What size dresses will I be able to try on?
The sample size for most designer dresses for this trunk show is more limited than our regular sample size range in the shop. However, we still do encourage all brides to come in to take a look, as the dresses can be made in a full spectrum of sizes.
When will my dress arrive?
One misunderstanding we sometimes have from brides who come to trunk shows is the belief that they will be walking away with the exact dress they tried on. This isn’t the case. While you’re trying on test gowns, you won’t be purchasing them off the hanger. In fact, because of where this falls in the design process, you may have to wait a little longer than usual to have your dress made.
We recommend brides plan on about seven months before their dress will arrive after the order is placed. After that, they’ll still need to budget time for fittings and alterations. This means that if your wedding is in 2020, you won’t have time to order from this trunk show. However, brides planning on a wedding in February 2021 or later will have plenty of time.
A trunk show is a unique opportunity to get a sneak peek at the new collection and maybe even find a one-of-a-kind dress!
Preview trunk shows are a special chance for brides to be part of the design process. They’re unlike any other bridal event, and give brides a special story to tell about how they found their dream dress.
However, as we said before, if you are hoping to find your gown at a trunk show, you should be prepared to say yes on the day. If your mom, sister, or best friend, absolutely have to be there for you to make your decision, invite them to come along and get prepared by discussing themes, silhouettes, and dream details.
And one final note: these shows fill up fast, so get ready to book your appointment slot today. We can’t wait to see you in our store!